A Little Knowledge is a Dangerous Thing
Occasionally a client tries to take things under their own control when it comes to their website optimization. They start changing and adding their own links and text onto the page and the next thing they know, they’re scraping the bottom of page 4 when they were previously rocking their way up page 1.
It’s not unusual at all to have curiousity where your website SEO is concerned, but devestating effects can occur when the uninitiated try and take the reins and drive their site they way they see fit. The constant and recent algorithm updates within Google, Bing’s addition of the Facebook metric can wreak havoc with a constantly changing website.
It’s not a difficult concept to grasp, you hire a search engine optimization expert to optimize your website to increase your visibility online. Grow your brand name online, manage your reputation, perhaps bury your competition in the process. Molding your content, cleaning up your code and making sure all the steps are in the right spots for you to climb to the top of your niche in the search world. What we are not paid to do, is fix fleeting experimentation on your website conducted by your web techs in your hopes of saving a few dollars. We are contracted to build your online worth to a point where you become the authority in your niche market and make you a globally known name if you so desire. When we’re confronted with web programmers who only have an idea as to what we’re doing because it looks the same, that’s merely the surface of our work.
I’ve said this a few times on the blog already, but I’ll say it again. You don’t pay a mechanic to fix your home plumbing, you wouldn’t pay a plumber to fix your cars transmission. You should not be paying a web designer for SEO work, nor should you be contracting an article writer to design your website. Choose the right tools for the job, don’t skimp on the bottom line as you always get what you pay for.