And the Internet takes the lead
At just under 3 hours per day online, Canadians are now spending more time on the web than they are watching TV. The previous trend of television being the dominant source of entertainment has been replaced by the always on, always recent digital world.
With the possibilities ranging from finding news literally as it happens via a service like Twitter, to finding archived and stored information from publications back decades, the Internet is bringing more of the world, to more Canadians every day. The continual climb of Canadians spending their time online is no real surprise, as print publications are slowly coming around to the idea that more of their readers are coming online, than through their subscription services. Television networks as well, with offering some primetime programming on their websites has helped to attract visitors to their websites.
Surveys from Neilsen and comScore, have shown that online video-viewing and time spent Web browsing have increased over the years. And previous research has shown that there is an emergence of multitasking: watching TV while also using a laptop. A commercial or a news story which once caught your attention, can now be examined more closely with the ease of use of wireless networking and high speed internet in almost all Canadian homes.
This doesn’t mean that the “death” is nigh for old media such as newspapers, television or radio. But the data is there, the numbers have been added up. Canadians are moving online more and more each day, the longer you dwell on the past information distribution and marketing schemes, the faster you’ll fall behind.