A topic that we have touched upon a number of times on the blog here is the discussion of skill sets. There is no all in one tool box when it comes to being a successful company online, you need to make sure to put the right tools in place. You should have your content and all of its creation, that is usually down to the business owner or visionary offering the services. You then need sales people, or if you are not into sales, a work force devoted to spreading your information, both on and offline. When you do have a website, you need to have a web team in place to manage your site, and finally online marketing. You need to have a dedicated team or individual in place who can manage your online branding efforts.
Being that we are an online focused company, we tend to see some prime examples of either one of two extremes. Either we have a client who decided that they could handle everything in house, and quickly learned that online management is a full time job in itself. The other side of the coin we find are others in our space, web designers or developers who try and sell themselves off as SEOs as well. When we have a new client who has come to us because they have learned they can’t manage the workload on their own, it is a great day. Primarily for them, for as long as they haven’t broken any of the rules, we can assist with their positioning easily.
An unfortunate thorn in our side however, are the individuals out there who bill themselves as a one stop shop for all things online. Cumulatively at Fresh, we have somewhere north of 40 years of experience in the online market, ranging from development, design, and optimization. We have always billed ourselves as online branding and internet marketing experts, but we can help you out if you need a new website designed and developed as well. And when it comes down to it, everyone within Fresh does the job they’re best at. A designer to design the sites, a developer to make them light and quick. One person taking care of the on site and on page work and the boss taking care of the finished product. If he finds a change that needs to be made, whether it’s in design, development or with the on site optimization, it gets sent back to be addressed before it goes live.
The idiom “horses for courses” is a phrase I came to know well working here at Fresh, basically meaning is what suits one person may not suit another. But it is that stringent starting point that has allowed us to provide our clients with the results they deserve and demand, both with their website and their online marketing efforts. 2012 will very soon be behind us, we will be ready come 2013 for you and your business, to help you succeed.