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Always Practice Safe Search

Oct 10, 2012   //   by freshtraffic   //   internet marketing  //  Comments Off

There’s been a small surge of malware reports coming from the searches via Bing and Google, which really isn’t news in and of itself as they’re always buried within the results somewhere. But what is different, is that more than 90% of image results were found to be malware related on some terms.

The most targeted term this time around happens to be “Emma Watson”, whom McAfee has named their most dangerous celebrity search of 2012. Of the two engines, 30% of Googles searches had malware warnings attached and more than double that came out of Bings results. Malware take overs happen in a couple of different ways, one of the most frequent are websites built with little to no security written in, and then there are throw away websites and urls used purely for the spread of malware on the web.

Black hat SEOs typically go after the hottest search terms and poke around the web looking for websites which have loop holes in it’s security. They actively work to hijack the website and it’s url, to help lend false authority to what ever term they’re wanting to spam. And because uneducated or hasty users tend to automatically trust the top results in the search engines, the spread of malware will continue.

Because of the recent discoveries that image results are getting slammed with malicious results, where the text results pages are beginning to be left behind, Bing has been unofficially dubbed (currently) the most poisonous search engine. The only reason that the moniker has been attached to the search service is due to the recent report about malicious websites being targeted at image searches now as opposed to the text results pages. Not to fret however, as Bing and Google will take steps to close those holes which have been opened in the image results, and in the meantime just be a little more cautious before clicking that top image of your favorite star.

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