Google, and for Bing as well for their part in the search game, make hundreds of changes to their search algorithms every year. Two of the largest changes came in the past year from Google, with the inclusion of the Panda and Penguin algorithms into the search world. When the two came online, it didn’t take long for the affected site owners to cry foul, and some even still are feeling the effects of the new search cleaners.
Something very recently however has changed again, and this time it’s almost a backwards trend in search as opposed to moving forward. The Panda updates of the last year were included to try and clean out the scraper sites from ranking higher than the original author sites. And over the last couple of weeks it seems that either someone turned Panda off, or perhaps Google is placing more weight in their rel=”author” tag and just decided to not tell anyone. Since Facebook has come out with the news of their upcoming Graph search, perhaps this is Googles way of trying to push web owners into using the tag, in order to boost their own social pages in the search results. Only Google really knows, but at the present there seems to be a handful of scraped content sites showing up more prominently than the content owners. What this could possibly be is anyones guess, but maybe Panda took a vacation for a few days, just to see if anyone is paying attention.
And just to throw a little more into the fire for search speculation today, it seems like Googles Panda isn’t the only one up to something. Over the last couple of days there has been some shifting in the SERPs, and while that’s not uncommon, what makes it unusual is that it’s affecting 1-2 keyword searches, most affect 3+ term searches. The reason that is a little strange is you don’t typically see major changes in the 1-2 keyterm range, as the results pages are much larger. Penguin was the machine that was used to tune these pages, and at first glance it looks like that half of the Google zoo is on vacation as well. On some of the webmaster forums posts are trying to discern how they suddenly increased visibility and clicks by nearly 50%.
As mentioned previously, the only ones who really have any idea as to what is going on in terms of the changes in the SERPs the last few days, is Google. What ever the switches were that they tuned within Panda and Penguin the last few days however, definitely have the webmasters and SEOs on their toes, because rapid change like this can sometimes have some serious blowback.