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Are you, and your website, ready?

Dec 21, 2009   //   by freshtraffic   //   internet marketing, online shopping, search marketing  //  Comments Off

2009 is nearly finished, there’s only 10 days left in the year, even less so in a business sense. It’s in the middle of all the hustle and bustle, that leaves you spinning and almost out of control with the speed of trying to keep up to customers needs and demands. We are in the midst of some of the biggest consumer spending for the year, and there are some businesses out there which can make or break their year with the next few days of consumerism.

But what if you could have that kind of customer spending, for more than just a few days a year? If you truly have the best product, for the best price, why aren’t you rich beyond your wildest dreams? Or even comfortable? A quick checklist then, for the new year, and the resolution to proactively move forward and let the world in.

Do you have a website already? If you were to have a friend use your site, is it easy to read? To navigate? Is the customer experience pleasant, engaging, and informative? If you’ve answered “yes” to any of the questions above, you have a good starting point for being noticed online.

It doesn’t matter if you own the goose that lays the golden egg, or if you have the greatest product ever discovered, if you can not be found online. Your brick and mortar store is only open for set amount of hours, you need to rest. But the internet does not rest, there is no sleep on the web. Having a website, and having a positive flow of visitors to your website are two, very different, and very distinct differences. A couple of interesting notes about online spending for consideration:

-On average, 49% of shoppers do their holiday gift buying online
-In 2008, Holiday Season Spending (Nov-Dec) $29,200 (millions)
-Predicted that US e-commerce will reach $156 billion in 2009

Search engine optimization (SEO) is quite possibly, the highest ROI (return on investment) form of advertising available to your business today. 2010 is the beginning of a new decade, it’s time for a Fresh start online, be found and claim your piece of the $156 billion dollar pie.

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