There’s rumor of another Panda update on the way, so it might be a good time for all web designers and programmers to do an in depth web site audit. The purpose: to identify and rectify and potential problems which may conflict with the coming update.
The previous Panda applications to the search index have mad a couple of general changes to the way the algorithm works. One factor which has gotten the axe is the Google index has become more stringent with the presence of scraped content. This hit the content farms the hardest initially, but it also managed to scoop up a number of innocent site owners in a round about way. The scneario played out as: web site owner publishes unique content, relevant to their niche. Keyword rich, interesting and informative it quickly begins to climb the search rankings in it’s niche. Along comes a scraper or aggregator from a major mashing site. Suddenly, you realize your original content has been dropped and the aggregator has essentially taken your place. It’s a scenario which has bitten creative owners in the backside for a long time but became a pronounced issue with the introduction of the Panda update. Legitimate creators were being bounced from the index along with the scrapers in a wide reaching effort to reduce web spam. It opened the doors to a long and arduous process to have your website and it’s content reconsidered for inclusion to the index.
Another variable which Panda introduced also ties in the first, the variable began to affect affiliate ecommerce websites. What had happened was, all of the affiliates had been given permission to use the same content as the original seller, and in doing so basically signed their own warrant for the Panda bot. The same net effect as previously discussed, legitimate business owners were finding they were being removed from the index where previously they had been able to make a comfortable living.
In the end when you’re in preparation for the upcoming Panda update, be sure to take a good, hard look at your content. Do your diligence and take every step to make sure your content is as unique, informative and informational as possible for your market to limit any accidental removals from the index. By not doing your homework, the only one to blame in the end is yourself.