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Basic Web Practices and Your CMS

Nov 22, 2012   //   by freshtraffic   //   internet marketing  //  Comments Off

When we build a website for a client, whether they’re in Winnipeg or anywhere else in the world, we make sure that any kind of forward thinking marketing is covered. And since we’re in the business of online branding and internet marketing, we try and make sure that each website we develop has the capabilities to become a leader in their niche, so long as they decide they want too. We didn’t just come up with some arbitrary stats which we settled on, there are some very specific points that we look for. We’ll go over a handful of the options this time around, if you’re involved in the industry in any way, you’ll probably recognize some traits in the platform you use.

One of the very first points that is a necessity, is being ablt to customize page titles, and the meta tags of each page. If it’s a properly built website, and you’re following the best practice guide that both Google and Bing have readily available, then you should know already that having an identical title or tags on all of your pages is a big no-no. You should at the very least be able to customize each page title, meta data, and your header tags, if you can’t manage these very basic snippets of information on your site, then you’ve already started off on the wrong foot and we haven’t even gotten to the hard stuff yet!

I’ve touched on this point several times, but when you’re building your site you need to think about the navigation menu. And I’m not referring creating a singing and dancing menu that thanks a visitor for being a part of the website experience, I’m looking more at a navigation menu that uses CSS to control the display elements. You can have an impressively interactive navigation menu just by using CSS elements, which are easily indexed by all of the search engines and are much more responsive than a java or flash equivalent. Besides being responsive and a solid display method, it also allows you to control the contents of the menu, so if you happen to make a spelling mistake, don’t be surprised to find it indexed if you’re not paying attention.

It is an often overlooked feature, as a normal site owner doesn’t usually think about the website link beyond the main address, but being able to control how your URLs are created is a major point where best website development practices are concerned. If you’ve ever been on a major online shopping site like Ebay for example, if you’ve ever copied and pasted a link of a page to an email you’d notice the link contains a mess of letters a numbers (=item20cdb2380c&_uhb=1#ht_599wt_1139). These letters and numbers aren’t there for users, they’re definitely SEO unfriendly, and need to be avoided at all costs if possible.

These are only a couple of the very basic best practices that you’ll find discussed in any of the website development guides out there. If you’ve got the time, you should work your way through your site and if you have it, your CMS backend and ensure that you have all of the above listed functionality. If you’ve learned that you don’t have these capabilities, get in touch with us here at Freshtraffic as soon as possible and we’ll get that taken care of for you. The longer you wait on necessary changes like the above, the deeper you could be lost in the results pages.

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