When discussing links and linking strategies to your website, I had made mention as to the negative connotations around having poor, or unrelated backlinks pointing to your website. The watered down version of this would be, say you own a window repair business and in passing the search engines notice that you have a few hundred links from a taxidermy site pointing to your url. That’s a very quick way to get yourself in trouble, have your site scrutinized and quite possibly, dropped from the index until you have gone over all of the backlinks pointing to your site.
It’s long been an issue for the search engines in dealing with the proliferation of improper linking schemes employed by sketchy SEO practitioners. Google has their list and documentation about what they’ll do to your site should they happen to have improper links or linking strategies pointing at your site, but have they been beaten to the punch in truly dealing with the problem? Very recently one of the other guys in search, Bing, has released a way to allow users to disavow the links pointing to a website. What leads to a tad bit of confusion however is the way that Bing talks about the way improper backlinks affect your site, sometimes saying that it won’t do any harm and them sometimes saying that it could very much negatively affect your position within their rankings.
From the Bing Webmaster Blog:
Today we’re announcing the Disavow Links feature in Bing Webmaster Tools. Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem “unnatural” or appear to be from spam or low quality sites.. There is no limit on the number of links you can disavow via this tool.
It’s a great way for you to have more control over who is pointing their content at your site, as well as the control it lets you have over your own web positioning. It’s a solid first step in being able to control your backlinks, it will be interesting to see how Bing deals with the reports which are submitted, as they have been notoriously slow to deal with changes and updates to their index.