In the midst of all of the brouhaha with Microsoft and Google pointing fingers at each other, there’s a few key points that need to be brought to bear.
Yes, this is the online world where an original idea is like a spark from a fire in the night, brilliantly bright and hot and burning out in seconds. That doesn’t mean however that in working in an additional business model, plagiarism is the best route forward. The “sting operation” as it’s been called, which Google used to confirm their suspicions that Bing was directly copying their search results were based around gibberish searches. Around a search term of “mbzrxpgjys” for example. Google ensured from the get go that the term returned no search results in either engine, and when a few weeks later after setting up the trap the same results appeared, the evidence was, well, evident.
The other main argument that’s being circulated in the news and blogs around the web is similar to the first, that all Bing did was keep up the pace with the big dog in the (search) game. It’s easy to concede the point that when you see a successful business model, with room for more in the same field, that it should be somewhat free game to copy a step here and there. Take Groupon and the plethora of clones which have been springing up using the same business model. Bing however, went over the line in copying a step or two. The point which is being left out in the stories as of late, the Bing results were populated via click through data pulled from users of Internet Explorer searching via Google. Users of Internet Explorer, used Google to search for the term “mbzrxpgjys”, and that click through data was used to populate Bing results.
Microsoft Internet Explorer tracks your search query, your click through data and then uses that data from a competing search engine to build their own (Bing) search results page.
Gee, and people worry about Google keeping things private.