As a business owner, any methods that you can use to interact with your customers and clients is a bonus for your brand as a whole, yes, even the negative interactions are positive online. We have always tried to mentor our clients on the benefits of having a blog tied to their website, and while it can be a great branding and marketing tool what some forget at times is that it takes their time and effort away from their direct business.
A good example of how a blog can be left to the wayside and neglected usually comes from a smaller business owner, someone with a handful of employees who has built it themselves from the beginning. Between paying bills, wages, staffing requirements, meetings and everything else, having to sit down for an hour a day or every couple of days to mash out a few hundred words is the furthest thing from their mind. With a little bit of foresight, the use of a plugin or two and some time management you can manage your blog, Facebook, Twitter, and even Google+ accounts all with a single high quality blog post. But first, let’s go back to the beginning or properly managing yourself and your blog.
First things first, your business is what puts your bread and butter on the table so you need to focus your time. Don’t tell yourself that you absolutely need to write a 1000 word blog everyday, because you’ll always find a reason not to write it. Set realistic goals for your blogs, if you only have time once a week to post, then only post once a week. Pick your day, pick your time, and stick to it. Frequent, reliable post times will help garner an audience, I can’t tell you how many websites we have taken on that say they have a blog, and when we look they have 5 posts, 8 months apart with the last one being 18 months ago. Pick a day, pick a time, and sell your brand. Another strong point to consider, is to realize that just because you’ve been doing everything yourself, doesn’t mean that you always need to. If you have a long term employee whom you trust knows your brand and business direction, entice them to blog as well. Something even as simple as a tag at the end of a great branding post like “mention this post and get 10% off your next purchase” not only brings customers in the door, but also allows you to track how well the post was received by your target audience. Then you could do things like provide bonuses, gift cards, paid days off, or other rewards for your employees.
The only two other major points to remember when writing a blog post for your business, is always keep in mind why you’re writing your blogs. Are you reviewing a new in store product? Are you outlining a new service or feature that you’d like your clients and customers to know about? Keep the focus of your blog in mind, what kind of branding image you want to portray to the world. And the last point is simple really, try not to take it too seriously. Yes a blog is part of the parcel of branding your website and your business, but that doesn’t mean the end of the world if you misspell a word or your grammar isn’t perfect. It makes you more human if anything to your audience, and in the end will help with your image.