Reports are showing that the weekly use of the Internet is growing, figures from a recent study by Harris Poll says the average amount of time spent on the web has risen from seven hours in 1999 to 13 hours for the period between July and October in 2009.
“Hours online may have increased because of the recession,” Harris Polls was quoted as saying. “Going online is free; going out usually costs money.”
Website Marketing departments might also like to focus on targeting older generations, as the statistics showed that those aged between 30 and 39 registered an average 18 hours on the Internet, while 40 to 49-year-olds spent 17 hours surfing.
Brands should take note that a little more PR in 2010 may well help as it’s predicted that Internet advertising will grow in the next 12 months.
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