British housewives lead the way on the internet as they spend half their free time on the web.
The High Street may be taking a battering, but the recession is not stopping the army of British housewives from spending money as they splash the cash on the internet.
And they don’t just use it for shopping. From socialising to sharing information, the UK’s homemakers spend nearly half their free time surfing the web.
The study by analyst TNS, which examined 27,500 people across 16 countries, found British housewives spend an average of 47 per cent of their 5.8 hours a day of spare time online. This was longer than their counterparts in any other country as well as students, workers and even the unemployed.
In comparison American housewives spend 38 per cent of their free time online.
Four out of five housewives in Britain ranked the internet as ‘very important’, with most of them using it for shopping.
People in Britain are now spending over a billion pounds a month on the internet, according to market research company Mintel.
In the past month 68 per cent of Brits shopped online, just second in the global survey behind Germany, where 73 per cent of the country bought goods on the web. The global average is 57 per cent.