Anyone can build a website and make it active online. Once the search engines get to crunching through your pages is when the bots take your site apart. There’s a number of stand by factors which are widely known to influence your credibility online and recently some newer metrics have began to come into play.
Two of the most talked about and widely accepted forms of online credibility are linking on your website, both links coming in, and going out. The inlinks, or backlinks if you prefer, are the way that websites can lend credibility to each other. The more credible your link coming into your site, the better your site will be received on the SERPs.
The opposite of an inlink naturally, is an outlink. The more you link your site to other sites online, the more you can increase your authority in your niche. If you’re not careful when you outlink to another site however, you can inadvertently damage your website, or the site you’re linking too.
Some of the easier to control facets of improving your credibility online involve straight forward, albeit it often forgotten, steps in your websites construction. Making your website easy to navigate for users makes it easier for people to bookmark and return to your site on multiple visits. The second step which makes things easier for you online is to include a way for the search engines to easily naviget your site as well. The best way to assist with that is to include an XML sitemap. Taking the added step to keep it up to date as you add and edit pages is essential for building and maintaining your reputation on the web.
Your websites reputation online is just as important as maintaining your SEO measures in order to keep on top of your niche. Make sure to take the time to investigate who may be linking to your site and your content and that any links you may have going to other sites are in good working order.