In the last few days there’s been a small problem for some Gmail users, as we’ve mentioned here. And Google has come out and said “Oops, our bad” and are working on correcting the error. In the last couple of weeks in addition, the search algorithm driving the Google machine was tweaked to try and clean up the search results.
The tweak, nicknamed “Farmer” is basically designed to begin weeding content farm, scraper sites and spam sites from the search results. These websites typically abuse the current hot trends on line to drive false SEO campaigns to themselves and/or their clients for visibility. The coding change however, has had a rather unwanted side effect as well however. There’s a handful of sites which have been mistakenly affected by the new algorithm change. And again, Google is saying “Oops, our bad” and manually correcting any mistaken rankings changes. So if your site has been affected recently, say the last 2 weeks or so, by the algorithm shift, it may be worth your while to hit your webmaster tools and submit for a reconsideration.
In a recent case of the big kid throwing their weight around, Yelp has spoken out against Google Places pages, saying that it’s in direct competition with Yelps services. Now in the past, Google tried to snatch up Yelp for a cool $500 million, and after they declined Google went out and voila! Google Places makes it’s appearance. The way it works currently, is on Google Places you’ll find Yelp reviews, properly linked back to their site and Yelp hasn’t said anything about it. But Google as of late (according to Yelp) has decided that it’s not enough and have decided to invoke the playground rule of “play my way, it’s my ball”. So as of this writing Yelp faces the possibility of being taken from the index, Google Places listings and all, unless they bow to the Google Giant. The most troubling part about the whole affair however I think, is with everything considered Google will be completely crushing it’s own mantra of “Don’t be evil” by kicking a valid competitor from the index. Here’s hoping they actually decide to take the high road and get that stick out of their you know what.