There are many steps to the optimization game, there is the content management side of things, social optimization which takes a lot of hands on time to properly handle, and there is the link building side of the equation. Just like when you work your content to be readable and highly relevant to your niche, you also have to make sure to properly build your back link profile. The level of detail needed to properly sculpt your profile is thankfully left to us SEO experts to make sure it’s done properly. If you would like to try it on your own for some unknown reason though, there are a few rules you need to keep in mind when searching around the web for a back link.
First and foremost one of the largest mistakes you could make when working on link building is to assume a back link from someone in your market or niche. Just because someone may share a complimentary aspect of your market, does not necessarily mean they would automatically like to link with you. By this point in the age of the web, it is thankfully a mostly lost tactic in the back link game. Occasionally you will receive an email saying that a website has created a link to your website, the very first thing you need to do is check the integrity of their website. If necessary webmaster tools can be used to disavow a link to your site if for some reason a request for removal has been ignored.
One of the fastest growing methods of contact between webmasters in the last couple of years has started to come down to social networks. With Facebook, Twitter, LinkedIn, Pinterest and Google+ there are more than a billion social signals out there with Facebook alone with which to get your name and address out there. You can create your content and flog it under your own banner and work to garner back links based on your own quality. One of the biggest reasons to build your back link profile this way is you are able to say with certainty that the credit for the links is due to your hard work, and not the result of spam emails. Social networking and building your business through the social channels of the web is one of the newer ways to generate buzz, mostly in the local scene but it is a highly effective form of marketing limited only by the time you are willing to put into it.
And one last important tactic to keep in mind when working on your back link profile, is do not fall for some of the contat emails which offer to sell you packages of links. In a best case scenario the links will be useless to your campaign, and at worst, it may serve to sink your website in the rankings. The negative side of this equation is much greater than the positive, as anything worth doing online is worth doing correctly, it can be difficult to recover from a bad link profile so it is best to stay away from easy solutions like an emailed offer.