Being the big dog on the playground, it’s inevitable that you’ll step on some toes. It appears that in the most recent sense, Google has stepped on the European Union’s toes.
The European Union’s antitrust chief said Wednesday he is looking “very carefully” at allegations that Google Inc. unfairly demotes rivals’ sites in search results.
Using language such as: “importance of search to a competitive online marketplace.” Almunia accepted the argument from Google that with it’s size online, and far reaching strength, it’s difficult to behave at times in a dynamic market as the internet. With a store front active 24/7/365, when a company has worked to place itself at the top of the game, sometimes the little guys can be knocked about unknowingly.
The inquiry was launched however, due to Googles recent aquisition of the travel network ITA, an online booking agency. Two EU based comparison sites complained to the union that they were ranked lower in the SERPs, because the are competitors. And seeing as how higher ranking leads to higher search volumes, the EU may have a case. The algorithms are all programmed, with no human interaction within the SERPs, so in the end, the bottom may fall out of the case.
The first criteria that are possibly going to be added are the amount of Click data. It has been noted that Google news does not use links as a ranking factor rather it uses clicks or the amount of clicks as a ranking factor.
Second Criteria is web referencing, a web reference is not a link but rather a mention of the target website in an external website. This means that the mere mention of your website from another website which you do not own is already considered as a ranking factor, not just by links anymore.
A third criterion is the presence of your website in social media networks. Social media is now considered to be the latest craze among different walks of life and the popularity of your website in a social media community will contribute greatly to your ranking.
Finally, page loading time is also going to become a factor nowadays that is why website design and web development will play an important role in the field of SEO. The rationale behind using page loading time as a ranking factor is the fact that fast page loading time improves user experience.
With these new criterias added would it help revolutionise the search engine algorithm?, we might also see another shift in terms of the SEO approaches being done by different SEO companies and SEO consultants