Whatever you want to call it, Google rolled it out October 17th. Now if you follow the rules and your SEO company do the same, then you have nothing to worry about. Unfortunately the last three clients we have picked up all came with the same problems, penalties.
How did they get them? Simple, bad decisions, cheap solutions and promises about ranking high, short cuts and naivety. Sorry to say but they are still out there, I must get 10 emails a day and people still fall for it, that’s why I enclosed this pic, the wife’s crazy on minions, but it says it all, take the cheap route, cut corners with search engines and this is what happens.
That’s just the start, it can take months to clean the mess up, if at all, especially if they have had software generated links to the site, blog comments made around the world, all the quick fix stuff sometimes people see results from, usually only for a short time, then the bomb drops.
Luckily if you get to the right company, they may be able to help. For interest all 3 companies have recovered, one is now back on Google’s page 1. The essence of this story is, there is no quick fix, it takes time, costs a decent amount of money to do it right, at least $1500 per month for a smallish company and that amount will grow going forward, it’s not a one-time fix forever.
We like to call it Online real estate, imaging your paying rent or a lease for your office space, you don’t pay, you lose it, same with online, your website and brand is your online real estate, you need to keep it updated and looking nice and as you grow into other areas, you may need new content for them, like a sales rep to spread the word about you, no different online, it’s ongoing and expanding and it takes time & dollars to reach the pinnacle, the day you stop investing in your company or website the only way is down.
A tough pill to swallow for some, but that’s the reality and the net is not going away anytime yet.
Need help or advice? Call us today, we would be happy to try and help.