In the end, the numbers don’t lie. Yahoo’s “market share” will essentially decrease over time until it’s just finally lumped in with Bing, and we’ll end up with Google on top, YaBing in second, and everyone else coming in respectively after the two major players. Online PC based search is slowing down a tad as well, with the advent of more intelligent and handy smart phones, but that’s a whole other ball of wax.
This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers.
Both Yahoo and Bing trail Google in the search wars, and with this new step in their alliance, they’ve closed the gap a little by joining forces. A quick check to see if you’re getting a brand new SERP page or not, is if a “powered by Bing” message is present at the bottom of the page. Yahoo is also working out the kinks and testing they’re beginning a limited test of the paid account transitions.
As well as their Site Explorer available until 2012, and Search Money available until October 2010, tools will still be available. And to add to the mix, as per their agreement, Yahoo and Bing will be exchanging information in order to just make everything work better. Being in the US or Canada, your search experience just got a little bit better because of the movement forward.
Another D-Day is looming on the horizon, and website owners are going to be learning another step to the SEO dance. It’s been in the works for the last while, the Yahoo-Bing search results merger, and in a recent press release from Bing, the proverbial trigger was pulled.
For webmasters, it’s important to be familiar with how the Bing crawler interacts with your site. After the full algorithmic transition is complete, you only need to optimize for one crawler (Bing), as we will provide Yahoo! with results from our index.
All of the little tricks, optimizations and tweaks that we’ve learned over the last year, can be trimmed down to the Bing bones as it were. In other words, don’t be surprised if your site shuffles and changes in ranking on Bing abd Yahoo, depending on which secondary search you work with.
You can find the entire press release issued, from their senior VP of their online services division, here.
Yahoo is up, Google is down, Bing is in the mix and on average Facebook isn’t trusted. At least, if you believe the numbers based on American Consumer Satisfaction Index (ACSI), which tracks general consumer satisfaction levels with websites. This was the first time social media was included in the survey.
What was found on average, was that social media platforms returned an average rating of 7/10, a fair step below portals and search engines and news and information sites.
The survey looked at Wikipedia, YouTube, Facebook, MySpace and “all others.” Twitter wasn’t included apparently because so much of Twitter’s access comes from third party clients. As mentioned the category average was 70. Facebook scored a 64, while YouTube scored a 73. The generic “all others” received a 72 mysteriously.
In the laundry list of complaints about Facebook, privacy and security were prominent concerns. Also included in the mix, but not limited too were, advertising, the constant and unpredictable interface changes, spam, annoying applications with constant notifications, and functionality. Age was a variable in the equation, as it was found that older people rated Facebook lower, while the younger, more prevalent population of the website listed less concern. As of late however, the largest growing segment on Facebook is an older generation, so according to the numbers, Facebook may want to take a look at how the ship is being steered.
The ACSI numbers aren’t concrete in the sense that they can make, or break businesses, they have however proven to be a metric worth considering. The report in it’s entirety, is an all encompassing baseline which can possibly identify improvements which can be made for your consumers.
The battle between Bing and Google has heated up with both sides agreeing to deals with micro-blogging site Twitter. In addition, Microsoft has reached a separate agreement with Facebook, while Google is launching its own, unique search tool for social networking sites.
User demand is behind decisions by Microsoft and Google to include social networking in search results. While both search sites update their index of web pages regularly, they still struggle to cope with very recent information such as current events. While both Google and Bing have dedicated searches of news websites, that doesn’t cover comments and reports by non-journalists, including those on hand during a major event — information which is available through social networks.
Twin Tie-Ups For Twitter
Twitter appears to have pulled off a smart marketing move by having deals with both search giants announced within hours of one another. Bing has already released a beta edition of its Twitter search which, unlike the facility on Twitter’s own site, includes a list of the web pages which receive the most links in Twitter posts. That’s a useful way of finding the latest talking points.
Microsoft Bing has done rather well since it launched. But there is much more to come, with the site set to evolve and expand in the coming months. In fact, Bing 2.0 could be just around the corner. Meanwhile, Microsoft has had to deny it has an obsession with porn after an advert for Bing was discovered on Google alongside search results for “pornography.”
Bing is truly managing to do something I never thought I’d see – it’s weaning people off an over-reliance on Google. I admit, I’d got to the point where I used Google automatically, never even giving another search (or decision) engine a thought. But then Microsoft launched Bing in May and I saw there was a viable alternative out there. I now use both on a regular basis and am happy the search giant has some big-name competition at last.
It isn’t perfect however, with some features needing to be tweaked and some obvious areas ripe for improvement. Andbeen that’s exactly what Microsoft is planning to do sooner rather than later.
Monte Enbysk, senior editor at Microsoft Office Live, wrote, “Bing 2.0, out this month, has some exciting new features. Imagine seeing maps plus pics from the neighborhood of a restaurant to try.”
As usual, Microsoft has played dumb over the speculation, stating, ““We’re very excited about some of the new Bing features set to roll out over the next few months, but have nothing to announce today.” But a release during September seems assured, with some indicating a launch this coming week. I suppose we’ll just have to wait and see, and then hope the improvements are noticeable.
Less savory is the discovery of an advert for Bing on Google when “pornography” is searched for. TechCrunch made the discovery, so I have to assume one of their staffers likes perusing NSFW content while at work, and also doesn’t know that “porn” is now used instead of “pornography by all but the upper classes. Probably.
Microsoft denied purchasing ad placement on searches of this kind and concludes “free videos” is more likely to have triggered the ad showing up. Which may well be the case. But that doesn’t change the fact that Bing is widely regarded as the search engine to use to find porn. Microsoft might not like that reputation but I’m sure the traffic that comes its way as a result isn’t unwanted.
Aside from CEO Steve Ballmer scolding a Microsoft employee for flaunting an iPhone, Bing 2.0 was the biggest news to leak from a private company meeting on Thursday. Yes, it appears that the software giant is about ready to relaunch its search engine and great Google killer, according to a burst of unconfirmed employee tweets.
But, whether a few new bells and whistles will move the needle for Bing is hardly certain. Despite millions upon millions in marketing dollars, the search engine still trails far behind Google.
Net Applications estimated that Google held 81.22% of search engine market share in June, followed by Yahoo at 9.21% ; Microsoft’s Bing at 5.31% and MSN Live at 0.66%. Hitwise, meanwhile found that Bing’s market share was just 5.25% in June — including MSN Search and Live.com.
It turns out that consumers rely on images in search engine result pages more than Google and Microsoft execs thought. Knowing this can help SEO professionals better optimize sites, according to executives from both companies who spoke at the Search Engine Strategies conference last week in San Jose, Calif.
It also turns out that image search is very important. Todd Schwartz, group product manager of online services division for Bing at Microsoft, shed light on the types of queries that consumers search for on Bing, he says. Following “Web search” categorized as a “vertical,” images took the No. 2 spot.
Not surprisingly, R.J. Pitman, director of product management for global search properties at Google, believes that image search as a vertical sits at No. 1, rather than No. 2. The growth comes from the “more than 1 billion” camera phones being sold yearly, and the ability to share pictures. Google sees “hundreds of millions of searches daily across billions and billions of images,” he says. Images are no longer a “nice to have, but a must have” piece to promote businesses online.
Pitman says Google has begun to rank images based on the quality of the image. People need to stop thinking about the photos as images and look at them as digital bits of information, where pixels in the frame actually mean something. Google considers more than the sitemap feeds, title tags and attached metadata when ranking images. The search engine now looks at what’s in the image. It helps Google find and serve up similar images through object and facial recognition, according to Pitman, who says to consider these facts to better optimize “when building next-generation Web sites.”
Yahoo has agreed to use Microsoft’s search engine, Bing, on its Internet sites in return for 88 percent of the revenue from search ads for the first half of the 10-year deal announced on Wednesday. The deal is expected to be completed early next year.
Yahoo and Microsoft in their announcement said their agreement will provide more choices for consumers and advertisers, but they expect it will be “closely reviewed by the industry and government regulators.”
That’s because Yahoo and Microsoft together may increase search competition. Google has a 65 percent share of the U.S. Internet search market, according to research firm comScore in June, while Microsoft had 8.4 percent of searches and Yahoo had about 20 percent.