Content is an incredibly powerful optimization metric on your website. It’s your effective communication to the search engines of the value of your website. Stuffing your page full of pictures, and not describing them in any way is almost a guaranteed way to get yourself lost online with little to no viewers via search. Now the flip side is also true, you can’t cram a thousand lines of text on a page and expect to rank on page 1 for your niche without using a degree of care.
The simplest way to describe it, you want to sculpt the language on your site, to appeal not only to the search engines, but to your visitors; current, and future of course. No one knows your business like you do, but a key point you need to be aware of as a business owner, is that your clients don’t know your business like you do. So don’t clutter your text with technical terms, or vague descriptions around products or processes. Making the assumption that your customers and clients know you as well as you or your salesmen do, can be a detrimental step in the structure of your content.
The number one rule when it comes to content generation?
On the social front of your site or experience, there’s been a mashup of the trendiest, retweetable terms determined. It seems that while there’s no sure fire way to have your news or posts immediately rebroadcasted, there are ways to help increase your chances. The most popular terms for titles would have to be “How to”, “Increase”, and “Social Media”. In theory, a surefire way to have your post picked up and passed around would be to use that text as your title, and craft an article around it. Apparently however, “Trust”, “Talk” and “Sentiment” seem to be very undesireable text tweets. Food for thought.