Category Archives: caffeine

Google Caffeine Algorithm Update

So Google is getting ready to unleash the caffeine onto the world of search,sometime after the Holidays Google Caffeine, their newest Search Engine Algorithm, is going to be fully operational on all of their massive servers. For confirmation you can read a Blog entry (dated 11/10) by Google Engineer Matt Cutts:

“Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”

Read entire Blog by Matt Cutts here:

The following partial list of concerns were discovered while randomly evaluating these SEO Internet Marketing practices:

Lack of emphasis on fresh and updated website content.
Downplaying importance of Social Media where applicable.
Not addressing issues with website page download times.
Ignoring poorly constructed Meta Title & Description Tags.
Advocating Link Farming and insisting on keyword stuffing.
Not emphasizing quality outbound links that are relevant to the websites theme.
Download speeds of website.

For updated detailed information on the anticipated impact of Caffeine on SEO Internet Marketing efforts visit: www.freshtraffic.ca

Caffeine could 'substantially' affect SEO

With so much emphasis on search engine optimization (SEO) in recent years, companies have worked hard to get their keywords to rank high in SERPs, but will all that be for naught if Google adds “Caffeine?”

On the 360i blog, they wrote that a change to Google’s Caffeine would “substantially” affect search rankings for keywords.

By comparing 40 retail keywords in Google “Decaf” versus the beta version of Google Caffeine, they found that there was about a 15 percent shift in first page rankings.

There also appears to be more relevance placed on Universal results, meaning that SERPs will contain more instances of videos, news, images, books, blogs and local search results.

When looking at the Universal results from Caffeine, it appears that an increasing emphasis is being put on news. 360i notes that currently news makes up about 1 percent of web listings but in Caffeine, news jumps to 5 percent.

Since it was first introduced earlier this month, SEOs have argued that Caffeine will mark a dramatic change in rankings if it were to go live. In a post for PC World, they called Caffeine “potentially a very big deal” for businesses that rely on their search rankings in Google.