Canada’s internet economy is expected to grow by 7.4 per cent a year through 2016, better than the country’s overall GDP but still lagging many global peers, according to a new study commissioned by Google. Full Story
Google marked its 10th year in Canada by nearly doubling the size of its staff here and the Mountain View, Calif.-based company intends to make its Canadian presence even larger in 2012.
“Canada is one of the fastest growing markets for Google and it’s one of our big bets corporately. It’s a market that Google is very committed to and investing in heavily in terms of resources and growing very, very quickly,” said Eric Morris, head of mobile advertising at Google Canada.
Mr. Morris was one of the first two Google employees to set up shop in Canada after the company first moved north in 2001. When asked if Google might double its Canadian staff again in 2012, from its current roster of about 300 employees, he said “hopefully.”
What is a domain name worth? well the average price of a .COM domain name is $2,595, according to a study released last week that analyzed 10,608 domain sales during the first quarter of 2011.
This could be pretty useful information for digital marketers out there to work into their budgets, but more importantly, they should look at the overall value that a domain provides because the return on investment can be fairly substantial.
Domain names are a pretty basic tool in the digital marketer’s arsenal and should be a main component of any campaign, brand management strategy, product marketing strategy, or even an SEO strategy. However, their importance is often overlooked and can sometimes be cast aside due to the sticker shock of how much the right name costs.
Domains have been sold for $13 and for $13 million, but if you consider the average price, it’s a reasonable investment in the grand scheme of a marketing budget. To put it in a brick-and-mortar perspective that most anyone can understand, $2,600 is roughly the cost of a vinyl sign or display booth, making it a very reasonable investment for most companies.
Another thing to remember is that a domain is an investment, The money you spend upfront on a domain will pay dividends in the traffic it helps generate, but it’s also an asset that will appreciate in value over time. According to the same market study that benchmarks domain transactions, the average price of a .COM increased 9 percent from the first quarter of 2010 to the first quarter of 2011.
We often take domains for granted because they’ve become a part of every day life, but they’re a valuable tool for driving traffic, and in the end, that’s what it’s all about. Short and memorable domains can make your site easier to find for new and returning customers; keyword domains can improve SEO and reduce the money you spend on SEM; domains that define a category can capture natural type-in traffic. With the right strategy, domains prove their value many times over.
You only get one domain name, when it’s gone, it’s gone. Securing your business or personal domain name should be one of the first things you do online for Branding, Marketing & Sales.
If you require help securing a domain name for your business or to check out our stable of branded domains, call us today 1.866.259.2483 or drop us a line, we would be happy to help.
Since it’s all over the news and has been talked about since word broke, here ‘s just another take on the J.C. Penney search gaff. The NYTimes did a piece titled “The dirty little secrets of search” and in it was outlined how J.C. Penney gamed Google into listing them for all sorts of terms, applicable to their stores, but always listing at the top irregardless of the search.
The chief way this occurred was through the value of backlinks coming into a site. When your search engine optimization expert does their work properly, the value of the backlinks coming into your site will be categorically relative to your site. J.C. Penney however had links for all sorts of things on what seemed like any kind of website. When it comes to broad analysis of buying links to link back to your site, Google frowns heavily on the practice and often the links are devalued, or even negatively valued, and your site can be negatively effected in such cases. Matt Cutts was questioned on the occurrence and admitted that although JCP.com was already dealt with three times previous, the most recent and wide reaching offence hadn’t been noted.
Some have said it’s because JCP spends so much money on AdWords, others have said it’s sloppy policing on Googles part. One thing that the NYTimes piece did however, was contact a black hat SEO marketer directly and asked their opinion on the matter, and I believe they hit it on the head the best. Think of search not as a one type tool (search) but as a dual purpose technology; informational and commercial. And while the black hat lauded the strength of Googles informational capabilities, he readily admitted that commercially the results were lack luster, a cess pool was the term used. The Google team has admitted fully that there’s a relevance problem as of late, which has become more pronounced with the advent of both Caffeine and Instant technologies into the Google search algorithm. It also needs to be noted however, that spammers didn’t all of a sudden triple their output, the right set of adjustments just haven’t been found yet to exclude them from the relevant results. Additionally since no one has thought to bring it up, the same (gamed) results would have shown up in Bing or Yahoo as well as they did in Google.
JCP is about to go through some growing pains, and will most likely learn a valuable lesson in search; always make a point to be aware of your hired SEOs track record . You may find yourself on the receiving end of a swat on the nose from the Google team.
In a bit of a change of pace, just a reminder that there are a few key points which need to be considered when working online whether as a new website owner just getting into the search marketing side of business. Or a long trusted brand both on and offline, that’s looking to stake a claim, or reinforce a position online.
K.I.S.S. (Keep It Simple Silly) – Keep your website simple in appearance, construction and use. That doesn’t mean like a printed sheet of paper, but flashy ads, a video clogged front page or fancy fly away graphical menus don’t help your position in the search world. All of the above technologies, without a lot of back work, can actually hurt your online marketing performance.
Relevant Content – Keep your copy relevant and consistent to what you want to be known for. If you’re a plumber, write about plumbing trends, technologies and concerns. If you’re a tailor, writing about style trends, materials and new patterns is helpful. As a carpenter you wouldn’t want to write about small engine repair or microwave ovens, it’s simply not pertinent to your business or your website.
Budget – Ahh money, the one aspect of the business that always seems to surprise people. The thing about advertising, is that advertising in earnest, with the idea to make contact with your customers or clients to earn a living, will cost you money. In North America, Canada especially, online marketing budgets are significantly below what they need to be to see the real rewards capable from high quality, skilled search optimization. It still makes no business sense how a company can have no problem throwing away thousands of dollars per month on a marketing metric which is untrackable (newspapers/radio), versus a significantly lower cost for a completely trackable one (SEO).
A Call to Action – Often the missed point of a newer website owner, a call to action for your visitors is a required point of your website. A qualified and capable search engine optimization expert can bring you traffic, but if your website doesn’t direct your visitors what to do, they will leave until they find a site that does. If the point of your website is to sell, ensure you have a way to sell to your visitors with a Buy Now button, or a catalogue to order. If your desire is to attract people to sign up for your newsletter, make sure it’s prominently displayed as such.
Time – One of the most important requirements for SEO is time. Time for your website to be crawled and indexed, time for Google, Bing and Yahoo to place you within their index and the time it takes to balance your website versus the millions upon millions of pages also within your sector. It all takes time in the end, and if you try to circumvent the time component and go quick and dirty like J.C. Penney did? You’ll get caught, maybe not today, maybe not tomorrow, but you’ll be caught.
Fresh Traffic Group, an online brand marketing company, specialists in search engine optimization, registered owners and operators of www.winnipeginlandport.ca have announced today a milestone in the visibilty they’ve generated for Winnipeg’s inland port project. Over 50 countries have logged on and downloaded information regarding this local Mega Project in Winnipeg.
The chairman of the National Film Board says Canada risks being left in the dust by other countries on the information highway if it doesn’t put serious thought into dealing with the digital age.
Hurray for Mr Tom Perlmutter, Please call me, we have something in common.
He says “It affects all sectors, it affects government, it affects education, it affects health sectors, it affects politics. You only have to look at the presidency of Obama. I cannot imagine that he would have been elected president without the power of the Internet.”
Obama used the Internet to reach out to supporters and raise millions in funds for his campaign, that’s true and we know better than most.
If you require expert advice or help on the digital age Call us 204.942.4200
The SEO marketplace is getting flooded especially here in Canada with so called Internet marketing companies and seo experts.
I find it amazing how many of my competitors in Winnipeg come to my website on a regular basis, daily sometimes, checking out pages, keywords and blogs etc.
We know who they are because in today’s world with the software available it’s quite easy to track them:-)
It’s a good seo practice to check out your opposition, but the facts are only one company can be #1 for certain keywords, and that will be the company that is doing it better than the others.
Winnipeg SEO is a favorite for the local guys, one has have a 5 Step SEO Method they try and entice potential clients with, another likes the look of Canadian search engine optimization guru and is trying to market it.
Learning search engine good practices, reading seo blogs and forums is all very well and will give you a good insight into the marketplace and what needs doing to a website to help it list better, but you cannot read these tips and all of sudden be experts in the business, it takes years.
Trust me all the old boys and girls have had failures along the way, that is the way we learned, in today’s marketplace you don’t have that luxury, one foul move and your busted by the search engines.
I say it all the time, stick to what your good at, if your a web design company, try be the best web designers you can be, because screwing up in SEO is not worth it to your company or clients.
You would not call a plumber to fix your lights would you?
I thought first someone was advertising my company, hey and it would be for free too.
It was not to be, it was another company in town trying to drill up business using the phrase Top Canadian search engine optimization guru, so I then thought lets type that in google and see if they list organically, enclosed results.
Don’t say SEO Experts without being able to back it up, anyone with half a brain can list on google adwords, but to list top of the Google Organic results takes a bit more, people and company’s like this are the ones that get the SEO industry a bad name.
You don’t write a few blogs, twitter daily or do a radio spot and all of sudden become experts or guru’s. Time to stop kidding people and stick to what your good at. Rant!
Recession is a time for battening down the hatches, staying the course and avoiding unnecessary expenses — right?
Not according to Canada’s entrepreneurs, who are in a fighting mood as they await a recovery. In a new survey, 61% of business owners said they are investing in innovation and/or research and development this year, which may surprise business-watchers who think small business owners are innovation laggards.
But business owners are always looking at new product ideas and tweaking their service offerings. Designing a new type of sandal, hiring an SEO consultant to beef up a Web site, or recruiting a student to make cold calls all count as innovation in a small company, where you fall behind whenever you stop moving forward.
The Canadian Small Business Monitor, published last week by American Express, breaks ground by putting a price tag on innovation investment. An impressive 13% of the 500 business owners surveyed said they will spend more than 10% of revenues on innovation or research and development this year; 10% expect to spend between 6% and 10%; and 28% plant to invest 1% to 5%.
Another reassuring finding is only 19% of business owners said they will spend nothing on it “because innovation/ R&D does not apply to my business;” while 13% said they don’t have the budget for it, and 7% were undecided.
(That last group probably includes the dry cleaner that tore your favourite jacket, the e-commerce Web site that lost your order and the ad agency that produced the Stephane Dion video last December.)
Overall, 40% of the businesses surveyed consider innovation a “high priority,” while 8% call it a “top priority.” Generally, the larger the company, the higher priority they place on innovation.