Category Archives: Charlie Sheen

Charlie Sheen: Is He Really Crazy?

Charlie Sheen Sets World Record on Twitter
Charlie Sheen Sets World Record on Twitter

When you’re a self-proclaimed “rock star from Mars” with “goddesses” living at your “Sober Valley Lodge,” it only makes one wonder are you a raving lunatic or a marketing genius?  While many are writing Charlie off as having a mental meltdown and suffering career suicide, what he really is actually asking for is a 50% pay increase.

Sound crazy?  Maybe, maybe not.  Charlie’s hit show “Two and a Half Men” is the most-watched comedy in prime time averaging 15.2 million viewers.  It pulls $207,000 per ad.  Last season, it generated $155.1 million in CBS ad revenue according to Kantar Media.

Raving Lunatic or Marketing Genius?