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Top Three Mistakes Internet Marketers Make

There is no doubt that internet marketing is a great way to sell products and services to make a lot of money. There is also no doubt that the internet is flooded with competition and you will need to do your internet marketing well in order to stand out from the crowd and claim you fortune. Many, many people try to market products on the internet unsuccessfully. In fact, for every five websites on the internet that are doing well there are ninety-five that are failing.

Not the best odds, but the good news is that you can be one of the three if you take the time to learn proper internet marketing techniques. Learning how to do something right often means discovering a lot of ways to do it wrong first and so to save you some time, here is a list of the top three mistakes that internet marketers make:

1. Not providing high-quality content on their site. Many people think you can just write a sentence or two about each product and create a “pretty” website and people will want to buy from them. There are two problems with this technique: first of all, getting a good search engine ranking is what will drive customers to your site and good content with the right keyword density is necessary to get a high search engine ranking. And secondly, once a person clicks to your site they expect to see some content. Good content will draw them in and keep them on your page long enough to entice them to make a purchase.

2. Using only one method of internet marketing. Too many would-be internet marketers focus all their attention on just one method of internet marketing. That is the equivalent of putting all your eggs in one basket, if the bottom falls out you’re screwed. Using multiple internet marketing techniques allows customers to find you in a variety of ways like through search engine results, email marketing, article marketing and forum posts. The funny thing is that as you use different methods they boost your main goal of increasing search engine traffic at the same time.

3. Choosing an irrelevant product. Before you spend massive amounts of time and money doing internet marketing for a product you may love it is highly important that you find out if there is a market for it. If nobody wants to buy your product you can market ’til the cows come home and have the number one spot in the search engine rankings for your keyword, but if nobody is buying that it isn’t going to matter. You also want to choose a product where the market isn’t completely flooded already. In either case, it is vital that you do some research before you start your internet marketing campaign.

Avoiding these top three mistakes will help you get your internet marketing campaign off to a good start. Do your research and provide your customers with top-quality information and you will be on the right track for success in internet marketing.

Make your site easy to navigate

It should be friendly not only to the human eye, but also to search-engine spiders—programs that crawl the Web looking for up-to-date information.

A site’s structure can make a big difference in how easily a spider can crawl it. Web addresses that use keywords related to the content of the page generally help a search engine better correlate them with the site. For example: www.yourwebsite.com/keyword/filename.html. The closer the keyword is to your homepage in the Web address, the more relevant a search engine will consider the page to be for that keyword, and the more likely the search engine will be to give your site a better ranking.

Another consideration is where content is placed on the page. Spiders read pages starting at the top left corner of a page, so pages, keyword links to content that’s especially important for search engines to see should be moved there.

Content: Too much of a good thing?

You hear a lot about content. It’s king right?. Right?

Well, cliches become cliches because there is a touch of truth in them. But what exactly is “content” and how much of it do you need on your site? Do your web pages need to be 250 words or longer? Should they be shorter than 1,000?

To put it bluntly, no. You can include all the content you like on your pages as you begin website design. Search engines don’t actually count the words, and if your site visitors are counting then they need to find something better to do with their time. Visitors are probably more interested in the quality over the quantity.

In the end, what it really comes down to is do you reach your site visitors in a way that they like being spoken to? Is your content relevant to their interests? The idea that every web page needs to have 250 words in order to be effective is a myth. There is no limit on words per page. You just need good, relevant content as part of your Search Engine Optimization.

By the same token, long pages won’t help you either if the content is terrible. One 150 word page that kills sales records, is significantly better than fifty mediocre pages that do nothing but driving people away from my website.

In the end? Quality > Quantity. But there is no reason you can’t have your cake and eat it too.

Feed the Search Engines! Content…Content…Content

Just as our bodies need food to fuel us everyday your website needs fuel to feed the search engines for placement and inclusion.

There are many different factors to consider when trying to optimize your website but one of the easiest and most successful ways is to feed the search engine with content.

The engines thrive on seeing that you are adding new content to your website very often. As a webmaster, I have seen the results of many of my customers’ sites climbing to the top by adding good industry related content to their site. You may feel you neither have the time or the content to add to your site but in today’s competitive web world how can you not justify taking the time or creating content. There are many different ways to add content to your site that may take as little as 10 or 15 minutes a week to do so.

Here are a few ideas, and if you can apply one or all of these to your site you will be feeding the hunger the search engines are craving for …Good Quality Content:

Industry Related Articles – There is no better way to earn creditability with your customers then writing articles about your industry. Your article does not have to be long it just has to give good quality information about your industry. Once you write an article, not only do you want to upload it to your website but you need to submit it to one of the many article submission websites. Don’t forget to add your name and URL to the bottom of every article you submit to build your link popularity.

Products Reviews – This is one of the easiest things to add to your website. No one knows your products like you do. Give your visitors a complete detail of how to use, what to do or how your specific product or service can help them.

Blogs- Blogs can greatly increase your visibly but they have to be created and used properly. Blogs do require a commitment from you but remember this; the search engines just love them. Your blog needs to have a specific reason, a draw for your visitors, a reason that they would bookmark it and come back and read it time and time again. Whatever you decide to blog about it needs to be updated on a daily or every other day to make it work for you.

Customer Testimonials – What a great way to show your potential clients the confidence your past customers have in your products or services. Ask all your clients to provide you a short testimonial. It is an easy way to add current content to you site often.

Industry Tips & Ideas – You are the true expert in your industry and your customers want to hear what you have to say. Everyone likes to get something for free, so share a bit of your knowledge with them by providing free tips and ideas on how to better use your products or services.

Newsletters – E-Newsletters are a great way to keep your name in front of your customers, but what many website owners fail to do is to add those newsletters to their websites. With the over abundance of junk email we get many people opt out to receive e-newsletters on a regular basis. In this case it would benefit you by adding those weekly or monthly newsletters to your site so they can be read there.

A couple things to remember when adding new content (pages) to your site:

Don’t forget to make your title tags captivating.

Keep your keywords toward the front of your title, description and keyword tags. (Even though very few search engines take into account the description or keyword tags anymore it is always best to still add them.)

If writing an article take one of your keyword phrases and write a specific article about that, keeping in mind keyword density.

Which ever of the above ideas you choose to use keep in mind your target market and create your new pages with it in mind… Remember industry related content!

Don’t forget to update your site map with your new pages.

Update your Yahoo urllist.txt and your sitemap.xml file with Google as well.

Lastly…add a new page to your site every week better yet every day!