Category Archives: copywriting

Solve the SEO Puzzle

Posted on January 24, 2012 by freshtraffic

With the influx of so many SEO “experts” into the field over the last few years, it’s not really a surprise when discussion topics begin to crop up about some old topics. The most recent discussion which has had me … Continue reading →

Posted in bing, content, copywriting, Google, internet, internet strategy, seo, yahoo | Comments Off

Control Your Content

Posted on January 8, 2011 by freshtraffic

An issue within the SERPs which is becoming more and more common, are content aggregators are increasingly ranking higher than the original publisher of the content. It isn’t a cut and dry answer as to why, but there are some … Continue reading →

Posted in content, copywriting | Comments Off

Clever Content Not Always Best

Posted on September 27, 2010 by freshtraffic

Content is an incredibly powerful optimization metric on your website. It’s your effective communication to the search engines of the value of your website. Stuffing your page full of pictures, and not describing them in any way is almost a … Continue reading →

Posted in basic seo, bloggers, content, copywriting, internet advertising, internet strategy, keyword, marketing, online marketing, search engine optimization | Comments Off

SEO Copywriting & Balance

Posted on July 23, 2009 by freshtraffic

If SEO copywriting isn’t about the percentage of keywords within the copy, then what is it about? Balance. You have two audiences with SEO copywriting: the search engines and your site visitors. But surprisingly, the balance doesn’t come with serving … Continue reading →

Posted in copywriting, keyword, seo | Comments Off