As the digital era gave rise to technology and platforms that allow the average consumer to do anything from producing Web content to creating widely read digital publications, the publishing industry gave birth to countless niche sites that focus on everything from fitness to design. Given the ease of content distribution, some of these “super blogs” have been adding users at high rates and establishing themselves as authorities on their respective topics. Even major publications have been launching niche blogs under their umbrella to cater to specific topics, showcase particular writers, or keep their readers continuously updated on the latest news. Others, such as AOL, which now owns TechCrunch and Engadget, and Gawker, owner of Gizmodo, Jezebel and Lifehacker, have been simply acquiring high-traffic blogs as they build up their publishing portfolios.
As digital publications and super blogs get smarter and begin to tap into online and mobile advertising, it will become a major revenue stream for the top players worldwide. In the past year alone, newspapers have lost $13 in print revenue for every dollar earned in digital revenue. However, the future is bright in digital. There’s been a 60 percent increase in digital ad sales in newspapers and magazines and a burst from $76 million to an impressive $100 million is expected in 2013. Naturally, these super blogs, along with their highly focused audiences, will become major destinations for online ad dollars in 2013.
Some more Digital Advertising Predictions for 2013
So the Yellow Pages are finally getting it, I spoke with these people when I first arrived in Canada in 2007 at their request and told them as much.
But like most businesses here the truth hurts, YES you are behind a few years and playing catch up, but at least your starting to play now. The idea of a cocky little Brit telling them what they need to do with their business in a new digital world does not go down very well, they always know best.
So they have managed to get rid of the Auto Trader to the Brits to pay off mounting debts, losing $500k on what they paid for it, (bet they wished they listened now) but to be honest the British Autotader is a lot better, so may be something to look forward to in Canada.
Sensis CEO Bruce Akhurst broadcast a new strategy for the directories arm of Telstra this week stateing
“The marketing and advertising environment confronting small businesses today is totally different to what it has been in the past. Gone are the days where a local business owner wanting to advertise their business would simply advertise in the Yellow Pages, paint contact details on their company car and print business cards,” he said. (No shit Sherlock)
“The explosion of technology and advertising channels, and the popularity of digital devices, has created a complex digital world that small businesses must be part of to ensure they are found by customers looking for their services.”
Well better late than never so they say, so when the Yellow Pages girls & boys come knocking for your advertising dollars, dont forget this is as new to them as it is to you, Remember experience counts, seek out the Orange in your area.
The big bee that is over extension is coming back to bite a few companies in the butt, Winnipeg’s Canwest can vouch for that. This is what happens when you spend years building an empire by paying too much for crappy assets.
Who’s now going to buy newspapers in this digital age? Um – nobody. Most get the news for free on readers or other online sources. You don’t need to plug a landfill or recyclying container with reports of uninteresting stuff that happened one or two days ago.
The only downside to all of this is that once again, the loyal employees will be screwed over when shutdowns or CCAA takes place. One only need look as far as Nortel to see what happens to the ‘real people’.
As part of the restructuring, the company will consolidate its print and online operations in Chicago, keeping a “small editorial and sales presence in New York,” but it expects to sublet its existing office space and move some licensing, editorial and publishing positions to Chicago — a move that is likely to lead to more layoffs.
The company promoted Jimmy Jellinek, previously division senior vice president of digital content, to editorial director of combined print and online content. That appointment was first reported by The New York Post on Thursday. Jellinek, former editor in chief of Maxim, will report to Hugh Hefner and be based in Chicago. Chris Napolitano, former editorial director of the magazine, will now serve as editor at large based in New York, as family obligations have prevented Napolitano from making the move to the Windy City.