At the beginning of each new year, the Consumer Electronics Show (CES) is held in Las Vegas, where companies can show off their newest product. Whether it be hardware, software, home use, auto use, and etc, the newest and brightest can be found under their roof.
One of the early presenters, Ford, announced discussions that the company has had with Google, in regards to using it’s Android mobile operating system, for use in their new vehicles as it’s entertainment and communication platform, Sync, is compatible with it. It’s a very, very interesting idea, as Ford has lead the charge in customizing the digital techonology available in automobiles today. Their vision, drivers can customize their vehicle via apps saved on smartphones which plug *directly into their car*, run onboard systems (ie:Sync), offer turn by turn GPS, and hands free phone calls for starters.
Also considering being built into their vehicles, Ford pointed out their on board Wi-Fi system which provides wireless internet access to the passengers in the vehicle on 3G broadband products, like smartphones. Building a “Park only” available web browser into the vehicles software, just adds to the possibilities of convenience.
Imagine, being at home conducting a search on a product you’d like to buy. Upon reading reviews, and making your choice of which to buy, you learn of a local business which sells your desired merchandise. Plugging your smartphone into your computer, you download the map/gps directions to the store, as well as the phone number, just in case. Hopping into your car, you plug in your smartphone, and begin your trek, following the directions saved by the GPS app on your phone, you reach your destination, make your purchase happily, and go home to enjoy it.
A car, powered by a Google OS, assisted by apps on a smartphone, can direct you precisely where you need to go, everytime. And, the car, can call the destination hands free, if you need assistance. And how about adding another twist to the mix, with Google unveiling their own smartphone at CES this year.
More and more.. it’s a Google world.
There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search bar.
Hope this helps
So Google is getting ready to unleash the caffeine onto the world of search,sometime after the Holidays Google Caffeine, their newest Search Engine Algorithm, is going to be fully operational on all of their massive servers. For confirmation you can read a Blog entry (dated 11/10) by Google Engineer Matt Cutts:
“Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”
Read entire Blog by Matt Cutts here:
The following partial list of concerns were discovered while randomly evaluating these SEO Internet Marketing practices:
Lack of emphasis on fresh and updated website content.
Downplaying importance of Social Media where applicable.
Not addressing issues with website page download times.
Ignoring poorly constructed Meta Title & Description Tags.
Advocating Link Farming and insisting on keyword stuffing.
Not emphasizing quality outbound links that are relevant to the websites theme.
Download speeds of website.
For updated detailed information on the anticipated impact of Caffeine on SEO Internet Marketing efforts visit: www.freshtraffic.ca
Check out the video
Doom and gloom! SEO is dead! Google won’t care about your effective optimization anymore!
Noise is being made by the little guys about Googles new display tendancy which is incoming. Google announced recently that they’re going to start displaying search results based upon each individual users history, irregardless of being logged into a Google account or not.
A basic rundown of how it’ll work:
User searches for “blue suede shoes” and gets their results, for arguments sakes we’ll just call them A, B, C, D, E, representing the top 5. In that showing of top 5, based upon the descriptions given, they decide that C, is most relevant to their purposes, and click on that link and browse that site. Now, should that person search for “blue suede shoes” again, the rankings may look more like this: A, C, B, D, E. Google will assign a tad more authority to the previously clicked link, specifically for that user.
Does this mean all of a sudden that all SEO is worthless? Quite the opposite really, if anything it’s more important now than ever before. If your site isn’t engaging enough, or relevant enough to be listed initially, why should a user click through to your site?
Having the quality, building up your authority, being relevant, now more than ever proper optimization; both on and off site, is exceedingly important. There’s no time like the present for a Fresh start.
2009 was a big year in the technology industry. Live search was rebranded and marketed, Wolfram Alpha (remember them?) came online with it’s “answer engine”, and social media went another step up what with Facebooking and Twittering, blogging and real time results starting to make their way into your searches.
But seeing as Google is the big fish in the waters of the web, here’s a quickly compiled list of some of their advancements through out the year.
* Offline Gmail gets released with Google Gears
* Picasa for Mac released
* Google Latitude and search by voice for Android launch
* Google Sync for your mobile phone launches
* Google Calendar goes offline with Google Gears
* Google Profiles show up at the bottom of search results
* Updated mobile Gmail and Google Calendar webapps for iPhone and Android launch
* Google Maps mashup tracks swine flu
* GV Mobile makes Google Voice the default for your iPhone (later, Apple pulled this app from the iTunes Store for reasons that are still unclear)
* Engineers demo Google Wave at the Google I/O conference, give developers access to the Wave “sandbox”
* Google Apps Sync syncs Microsoft Outlook with Gmail, Google Contacts, and Calendars (updates with push Gmail in September)
* Google Squared puts your search results into a spreadsheet
* Gmail, Google Calendar, Docs, and Talk leave beta
* FeedDemon, NetNewsWire sync exclusively with Google Reader
* Google announces Chromium OS (but doesn’t release any code, doctored screenshots and fan-made versions start popping up)
* Apple rejects all Google Voice applications from the iTunes Store
* Gmail Tasks graduates from Google Labs (where it first appeared in December of 2008)
* Gmail makes importing mail and contacts from old email accounts easy
* PubSubHubbub gets baked into Google Reader
* Google Wave Preview opens to 100,000 users
* GrandCentral closes its doors, transitions entirely to Google Voice
* Google Sidewiki launches
* Google offers voicemail storage and transcriptions for your existing phone number (part of Google Voice)
* Google Maps Navigation adds turn-by-turn GPS to Android
* Google Voice gives existing users invitations to send to their friends
* Chrome OS announced, Chromium build demo’ed and source code released (here’s how you can try out a Chromium build yourself)
* Google Chrome adds bookmark sync
* Google releases Go, a new programming language
* Chrome browser hits Mac/Linux with extensions enabled (Chrome for Windows left beta in December of 2008)
* Google’s new real-Time search includes Twitter streams
* Google Public DNS launches
* Google “lets the sun set” on Gears, moving to HTML5
* Google Goggles for Android searches the web by photo
* Google Favorite Places puts a barcode on restaurants and shops you can scan with your mobile phone
Look here, to read more of any of the above.
Google Inc. is determined to gain more influence over how the Web is used on mobile phones, even if the next step in the quest tramples some of the relationships forged during its two-year expansion into the wireless industry.
The focus on Google’s mobile ambitions is sharpening now that the Internet search leader is working on a new phone called “Nexus One.” The handset is being tested by Google’s 20,000 employees, who received the device just before the weekend.
Google declined to comment on the reason for the Nexus One’s development.
Mobile is clearly the next big business opportunity and (Google) wants to do everything possible to control its own destiny.
Google announced it’s gone realtime, meaning essetially that if they think it’s worth you knowing what was said 10 minutes ago about what you’re interested in, they’ll share that with you!
“If high quality information is coming in, then we will show it,” said Amit Singhal, a Google fellow who heads Google’s ranking systems and oversaw the development of the new real time system.
Some of the information comes to you live from :
Tweets from Twitter
Content from Google News
Content from Google Blog Search
Newly created web pages
Freshly updated web pages
FriendFeed updateearch system
Content from Facebook and MySpace is promised
How the information ranked? Singhal said only information deemed highly relevant is included. So spammy tweets, low quality pages and other content might not make it into the real time search “layer” that is used. After that, results are ranked by time.
In the end, it’s going to make all of your social media concerns, more applicable in the SEO world. Become an authority organically, maintain quality content in the socail sector, and enjoy top of the hill rankings all around.
Google has stepped up it’s bid in the quest to own the web, GoogleDNS is here. DNS servers are, in many respects, the backbone of the Internet. DNS allows you to type a domain name like www.senate.gov into a browser instead of a machine-readable IP number like http://18.104.22.168/. Google DNS will allow users to bypass their ISPs Domain Name Servers (DNS).
Google, being a huge ally in the war for net neutrality, makes throwing it’s hat into the DNS ring a bold move. Just like all software, hardware, or inteernet company, the bigger the concern, the harsher the scrutiny. The hand waving and doomsday prophesizing about Googles cloud computing capabilities anytime they have a hiccup being an example.
That being said, Google has made a couple of promises in regards to GoogleDNS. Google’s FAQ states they will only keep temporary logs and erase all the information it collects through the public DNS service within 24 to 45 hours. The company promises not to keep any information that is linked to IP addresses in its permanent logs. Just providing another option out there for those inclined to give it a swing.
Knowing the web, is about power. Those who know most, have the most power, and adding this feather in the Google cap, is just another tool in a wide assortment of available information collectors. As it stands now, who really knows the web better than Google?
One interesting.. concession that Google makes however:
..because nameservers geolocate according to the resolver’s IP address rather than the user’s, Google Public DNS has the same limitations as other open DNS services: that is, the server to which a user is referred might be farther away than one to which a local DNS provider would have referred. This could cause a slower browsing experience for certain sites.
In easy read, depending on where you are, your internet might actually get slower by using GoogleDNS, not faster.
The first criteria that are possibly going to be added are the amount of Click data. It has been noted that Google news does not use links as a ranking factor rather it uses clicks or the amount of clicks as a ranking factor.
Second Criteria is web referencing, a web reference is not a link but rather a mention of the target website in an external website. This means that the mere mention of your website from another website which you do not own is already considered as a ranking factor, not just by links anymore.
A third criterion is the presence of your website in social media networks. Social media is now considered to be the latest craze among different walks of life and the popularity of your website in a social media community will contribute greatly to your ranking.
Finally, page loading time is also going to become a factor nowadays that is why website design and web development will play an important role in the field of SEO. The rationale behind using page loading time as a ranking factor is the fact that fast page loading time improves user experience.
With these new criterias added would it help revolutionise the search engine algorithm?, we might also see another shift in terms of the SEO approaches being done by different SEO companies and SEO consultants