There are hundreds of search theories out there, stuff that the ‘SEO Guru’s’ discuss and say ‘may’ be a ranking factor, people then jump on the bandwagon and before you know it we have a new (100% fabricated) ranking algorithm.
The truth is ranking on Google is about being smart with keyword selection and implementation. If you have a site about super cars and you use the keyword “super cars” there is a good chance you will rank for it, you will not rank for “fast cars” if you never use the keyword on the basis they mean pretty much the same, it’s a myth.
If you want to rank you use your main keyword in the title tag, you create content using different ’search’ variations, you build links to all your content using varied anchor text, that’s it, read the theories if they interest you but don’t ‘read’ too much into them.
Google released their list this year for what was most popular in search. Some of the excerpts include :
Fastest Rising Search (Michael Jackson)
Fastest Falling Search (Beijing 2008)
U.S. Fastest Rising Searches by Quarter (Swine Flu #1)
Fastest Rising/Falling Searches on Google.com; Google News; Google Images; Google Maps; Google Mobile
“In the News Categories” like the All Eyes on the Senate, Keeping it Green, Bailout Nation, and More
That’s Entertaining (Entertainment-Related Searches)
Around the Home
In their blog post, Google talked about social media, music news this year, and in the fastest falling trends held some surprises as well.
So what has captivated the minds of searchers around the world this year? As millions of fans said goodbye to the King of Pop, Michael Jackson led the list of our top 10 fastest rising queries across the globe. And a new star was born, too — quirky pop singer Lady Gaga became a search sensation the world over. In addition to appearing on many regional fastest-rising search term lists, from the Czech Republic to Switzerland and Kenya to the United Kingdom, Lady Gaga also landed in the #9 spot on the global fastest rising list.
…the social web is alive and well. In a sweeping confirmation of the web’s ability to connect us, both Facebook and the Spanish social-networking site Tuenti appeared on the fastest rising searches at #2 and #3 respectively. Twitter also made our global list for the first time at #5..
A grouping of the fastest rising, and falling trends, can be found on Google’s Zeitgeist of 2009.
Google had better watch out; their foes are starting to rally together. A report today has the tech blogs in an uproar about a possible Microsoft/News Corp pact. The agreement would center around Microsoft paying News Corp to remove their listings from Google. The idea being, this would give Bing an edge over Google, as they’d be the only major engine to have access to News Corp sites.
These rumors fit with earlier info about the media giant’s plan to de-list content from Google. However, adding in the possibility of a pact between Microsoft and News Corp turns the de-listing from a business measure, to a direct attack on Google. While the talks are in an early stage, the rumor is that Microsoft is also talking to several other major content providers to ask them to de-list from Google.
Microsoft’s Bing holds nearly 10% of the U.S. search market. While they haven’t been able to pull any users out of Google’s hide yet, this could represent a major turning point. If MicroSoft can convince major content providers to leave Google, Bing could gain substantial ground on Google.
Will this new plan work? News Corp, and many other news media sites, are working to make all of their online content ‘for pay’. However, a recent survey showed that 80% of customers will not pay for online news. It’s very possible that this pact would just seal the death warrant of several old media dinosaurs. Google has already stated that news content is “not a big part” of their revenue.
If News Corp pushes the fracture between new and old media, it’s definite they’ll learn just which form of content distribution the mass of customers prefer. Sites like the Wall Street Journal have proven that paying for subscription services can work, but not for the bulk of news media sites. Refusing to adapt and pulling away from changing trends won’t save the old titans of media, and trying to cheap shot Google by getting newspapers to de-list won’t make Bing popular.
“If my Google PageRank moves up to a 3 and my competitor’s PageRank remains a 1, will that push me above them in Google’s search engine rankings?”
Unfortunately, the answer is no. PageRank and your SERPs are not related in that sense. PageRank is an authority number assigned by Google based on an algorithm associating several factors to determine your site’s trustworthiness which, indirectly affecting your rankings in Google for specific keyword phrases. It is not used by Google to determine your rankings for keywords. It is amazing, that in 2009 that some webmasters, business owners and marketers still put emphasis on Google PageRank when determining the goals of your search engine optimization efforts. The goal of your SEO campaign should be to increase relevant visitors to your website over time from the search engines.
That being said, Google does use some of the same factors in its ranking algorithm as it does in its PageRank algorithm. But there are factors used to determine keyword rankings that are not used in PageRank. Keyword placement in your URL for example, is a factor that Google may use for search engine ranking purposes, but it doesn’t affect your PageRank at all. Other factors such as quality content, internal linking, etc do not affect PageRank, but are used to determine your placement on the SERPs.
Bottom line, don’t expect advances in your PageRank to affect your search engine rankings. The two are not related at all…and focus your energy on marketing your website and business online and to become an authority in the eyes of your visitors and the search engines.
Google is the goliath in the search industry, of that there’s no question. There has, as of yet, to be any real David to come along and topple them successfully. Is it really any surprise then, that the little guys are starting to gang up on the big kid?
Bing, has setup shop with WOlfram Alpha, the latter being touted as a quantitative search engine, rather than qualitive. Bing, already marketed and pushed as the decision engine, partnering with Wolfram, being the answer engine, does seem to make sense. The Wolfram team said the new partnership with Bing would allow Microsoft to access “tens of thousands of algorithms and trillions of pieces of data” to incorporate into its results. And, as an added bonus, Bing gets limited Facebook integration and tweaks its weather results.
How does Google respond? An announcement about tweaked movie searches, and password protection for your SafeSearch settings. It may not sound like a whole bunch, but SafeSearch *is* a big deal, privacy and website/image filtering is an extremely valid concern in this era of (completely) free speech.
Between Google Wave, Bing, Wolfram, streetview, Bing maps, Facebook/Twitter integration, and the ever expanding list of features between the engines, it’s getting to be a very busy and exciting time in search.
For the last few months, Google has been working on self improvement classes so to speak. One of the mantras which the giant embraces:
To build a great web search engine, you need to:
1. Crawl a large chunk of the web.
2. Index the resulting pages and compute how reputable those pages are.
3. Rank and return the most relevant pages for users’ queries as quickly as possible.
So you need to be able to be mobile, intelligent, and fast. It’s no shock to anyone out there that Google has the largest index on the web, boasting some trillions of pages indexed. And of course, there is often a lot of wheat to be seperated from the chaff, which Google has always been (somewhat) brilliant at. Sometimes results were a little skewed, but that’s the price you pay for trying to be the biggest and the best, all at once. Speed, which never seems to be a factor when searching for your interest, *can* be a problem, depending on maintenance, downed data centers, connection hiccups, etc..
For good or for evil, Google is with us, and so deeply entrenched within the internet, it’s hard to imagine the web without it. Following the news this morning, that Google is ready to let their newest tech out of the door, Caffeine, get ready for the giant to go.. faster.
Like the bionic man, the aim of Caffeine is to make Google bigger, stronger, faster, and just all around better. While the average searcher/user probably won’t notice a difference, the idea that Google is about to get better at sorting relevant results, and faster at picking them up, is an exciting prospect as an SEO.
In what may be a massive shift in the industry, Google announced the release of voice search for Mandarin Chinese for Nokia S60 phones. If Google gets it right, because of the massive population in China. It could drive more search usage and frequency. Google trails Baidu for search on the PC, but mobile search represents an opportunity for Google to grow share in that largest of all internet markets.
Google now says it understands a range of English accents, and Mandarin although it doesn’t yet get all accents in Mandarin. In addition, the capability will be coming soon to the Android and iPhone platforms in China. Dell has introduced a yet-to-be released Android handset (Mini 3i) and the iPhone just launched with the number two Chinese mobile carrier China Unicom. According to the Google Blog:
Although this only works on the Nokia S60 at the moment, we’re working on adding support for Mandarin speech recognition to our products on other mobile platforms, such as Android and iPhone. And bear in mind that this is a first version of our system in Mandarin, and it might not be as polished as our English version. For example, if you have a strong southern Chinese accent, it might not work as well as for people with a Beijing accent…
With almost 700 million mobile users in China, that’s more than 2X the US population as a whole. China Unicom reportedly has roughly 140 million subscribers, while the largest US carrier Verizon, has 89 million mobile subscribers. China Mobile, the largest carrier in China, has roughly 500 million users.
Today, Google launched their OneBox music service in the US, allowing searchers to use the site to find song titles, or artists using snippets of lyrics and will also stream sought-after tracks. OneBox is an alliance with music sites Lala and the MySpace-owned iLike.
With the terms “music” and “lyrics” being among the top 10 searches of all time on Google, it really only lends the giant more power in the online universe. An added bonus, is with having music libraries more readily accessible to search and purchase, to pull more consumers into the fold as opposed to the songs just being torrented, downloaded illegally.
When a user searches for a song they like, a pop up box, from Lala or iLuke, will play the entire song. Another popup, a MySpace box allows people to buy MP3s of the track(s) and also highlights music videos and other information, such as upcoming concerts by the artists.
“At Google, we see millions of music-related queries every day, it is clear to us that for our users music holds a very special and particular place.” said the company’s vice president of search Marissa Mayer at the launch in Los Angeles.
Apparently it has been discovered that the BBC have been paying Google to place its website at the top of listings for a series of keywords, as part of its internet marketing plan.
With a guaranteed £3.5 billion revenue each year, the BBC holds a strong position in the market obviously, making its competitors struggle. It is said that the BBC has been paying Google – as part of a £100m marketing spend – to improve its search ranking. The corporation itself recognised the importance of high Search rankings and stated:
‘ Promoting content like the Mercury Prize online is an effective way to inform the licence fee payers who will want to watch it or read about it’
The BBC sees a huge opportunity in capitalising on Search and making sure it is achieving top organic search results.
One of the things most search marketers will (and should) tell their clients is that a top result in Google cannot be bought. Therefore the news is quite surprising. There are rumors that in some cases deals can be made with Google, but there hasn’t been any real proof. BBC had a deal before with Google, where they had put up content on YouTube.
Still, if the rumor would be true, it would be a big thing. It could however very well be another case of a reporter not knowing the difference between an organic or a paid result.
The battle between Bing and Google has heated up with both sides agreeing to deals with micro-blogging site Twitter. In addition, Microsoft has reached a separate agreement with Facebook, while Google is launching its own, unique search tool for social networking sites.
User demand is behind decisions by Microsoft and Google to include social networking in search results. While both search sites update their index of web pages regularly, they still struggle to cope with very recent information such as current events. While both Google and Bing have dedicated searches of news websites, that doesn’t cover comments and reports by non-journalists, including those on hand during a major event — information which is available through social networks.
Twin Tie-Ups For Twitter
Twitter appears to have pulled off a smart marketing move by having deals with both search giants announced within hours of one another. Bing has already released a beta edition of its Twitter search which, unlike the facility on Twitter’s own site, includes a list of the web pages which receive the most links in Twitter posts. That’s a useful way of finding the latest talking points.