For the last few months, Google has been working on self improvement classes so to speak. One of the mantras which the giant embraces:
To build a great web search engine, you need to:
1. Crawl a large chunk of the web.
2. Index the resulting pages and compute how reputable those pages are.
3. Rank and return the most relevant pages for users’ queries as quickly as possible.
So you need to be able to be mobile, intelligent, and fast. It’s no shock to anyone out there that Google has the largest index on the web, boasting some trillions of pages indexed. And of course, there is often a lot of wheat to be seperated from the chaff, which Google has always been (somewhat) brilliant at. Sometimes results were a little skewed, but that’s the price you pay for trying to be the biggest and the best, all at once. Speed, which never seems to be a factor when searching for your interest, *can* be a problem, depending on maintenance, downed data centers, connection hiccups, etc..
For good or for evil, Google is with us, and so deeply entrenched within the internet, it’s hard to imagine the web without it. Following the news this morning, that Google is ready to let their newest tech out of the door, Caffeine, get ready for the giant to go.. faster.
Like the bionic man, the aim of Caffeine is to make Google bigger, stronger, faster, and just all around better. While the average searcher/user probably won’t notice a difference, the idea that Google is about to get better at sorting relevant results, and faster at picking them up, is an exciting prospect as an SEO.