Gadgets, celebrities and strange diets top Google’s list,for the first time, the internet search giant has produced a city-by-city list of the most Googled words across the UK.
Google by area: Farnborough inhabitants are looking for love while London seeks shopping info
People in Gateshead searched most often for “Gordon Brown”, while those in Oxford Googled “David Cameron”. The inhabitants of Swindon are either suffering from a crimewave or are closet Sting fans – the most searched-for term there was “Police”. Bristolians searched for “takeaway” most often, while it was “love” in Farnborough, “shopping” in London, “holidays” in Bletchley, and “weather” in St Albans. “Beer” dominated online search habits in Cambridge, while in Sheffield it was “baby”.
Fun-loving residents in Nottingham searched for “party” most often in 2007, while the ever-optimistic folk of Leeds searched for “sport”. In Edinburgh, “Xmas” was the most searched-for term of 2007, rather suggesting that no-one used the internet in that city before November.
Recently, a conference was held in Las Vegas, the Publishers Conference (pubcon.com). Lots of discussion around search marketing and opportunities to generate traffic and business online: Link building, universal search, local search, social search, personalized search, web 2.0, social media optimization, content strategies and much, much more.
One of the top videos that came out of the conference that’s available now is the Matt Cutts interview for top SEO advice. You will also find more tips on WordPress and its recent release.
Lastly, some tips on YouTube and Google Video optimization, which is important for possible massive exposure.
Watch the video here
As anyone who has a product they can sell through a website will know, Marketing plays a vital part in reaching out to an audience. It’s all very well having the best product in the world, but if no-one knows about it, it’s not going to sell. Marketing, including Internet Marketing, is the best way to address this problem.
Marketers need to identify the needs and desires of consumers, and then to raise awareness of a product that will be useful or desirable for them. Essentially, marketing is a means of recruiting new customers and retaining existing ones – and in today’s fast-changing retail world, it is quite simply critical.
The internet provides a ready-made audience of millions, but marketers need to take the correct steps in order to put their product before them. Website owners have an advantage in that online audiences are growing, while newspapers, radio and (to a lesser degree) TV are in decline.
This is illustrated by the fact that Google recently overtook ITV1 in terms of advertising revenues. Figures from the search engine showed that it made £327 million in advertising for the July to September period, as opposed to the £317 million made by the TV channel.
Another key benefit is that smaller businesses can effectively compete with larger companies using internet marketing, because they don’t need a huge budget for an expensive print media or billboard campaign.
But how do small businesses and other webmasters take advantage?
Search engine marketing
One tried-and-tested method is search engine marketing. This can include search engine optimization (SEO), whereby websites are boosted in Google, Yahoo, etc by containing more relevant keywords and fresh, ever-changing content, as well as through Link Building.
As the BBC notes, “one of the most important factors in deciding how relevant particular sites are is to count how many other sites link to it”, and responsible link building increases a site’s credibility.
Paid search is also popular, with companies bidding on certain keywords and having their ads displayed at the side or the top of the main results pages of the search engines.
Finally, a fast-evolving method is viral marketing,
whereby social networks are used to spread awareness of a brand or product, in a self-replicating way similar to the spread of a virus.
The internet is particularly well-suited to this process because of the popularity of social networking sites such as Facebook, and because of the emerging trend for other collaborative projects and spaces.
A recent example was the Guinness viral campaign that trailed the launch of its latest television ad.
Mayhem breaks out as Google updates its PageRank, Yes a few sites have lost a few digits off the little bar, but some have gained.
Yes it seems to be aimed at websites Google thinks sells links and passes juice, what is the big deal?
Remember once upon a time I was the Googleman, only my signature, a promise, high court injunction and a few $$$ to keep my mouth shut for a few years kept me quite on revealing the SECRETS.
Whatever, PageRank is nice to have, BUT is it the be all and end all, NO.
I have had sites listing #1 for years with a PR2 and only got that through DMOZ, SERPS is what counts, no secrets, good content that is relevant, good internal linking and a few good inbound links should see you list.
Anyway back to the latest update, SERPS have been affected this time, especially if you have links from sites google has penalized, I am sure these will surface over the next week or so, I am seeing these now on a few websites already, no doubt we will have blogs and stories and screams about this next week.
Get it straight, Its not against the rules to buy links, if you buy for the right reason, traffic and not trying to shaft Google for PR or better SERPS, if you do then expect to suffer the rath of the BigG.
Google AdWords has received an upgrade to give its users a more “detailed breakdown” of how their keywords are performing.
Internet marketers using the ad-serving platform can now look deeper into the quality score figure for each keyword to find out if it can be improved, according to the official Inside AdWords blog.
“Specifically, you’ll learn how keyword quality and landing page quality are performing and receive recommendations for improvement,” said Inside AdWords ‘crew’ member Trevor on the blog.
The service upgrade also includes a prediction of how changes to settings or keywords can affect the visibility of ads.
According to the Google blog, advertisers will receive an alert if any of their keywords are under-performing and be offered advice on how to change this, as well as being able to view information such as their minimum bid for the keyword and an overall quality score rating.
Google AdWords deals with pay-per-click (PPC) adverts which are distributed to websites across the internet depending on the keywords selected by the internet marketer.
These advertising services are one method of link building, which can improve the performance of a website by attracting more users
A little known Finland-based company Jaiku has just been acquired by Google.
Jaiku describes their main goal as “to bring people closer together by enabling them to share their activity streams.”
Basically Jaiku offers mobile phone software which enables users to microblog from both their mobile phone and the internet.
Google has already acquired another mobile phone software company, Zingku, who aim to provide mobile phone users with a range of services including sharing photos, posts and special Zingku “mobile flyers”.
Back in 2005, Google acquired a company called Dodgeball, but after no significant investment by Google the Dodgeball founders left their own company disappointed and frustrated.
All this activity has led to speculation by one industry analyst that Google’s rival, Yahoo may take an interest in Jaiku’s rival, Twitter.
In any case the collective acquisitions indicate that Google certainly seems to have taken a strong interest in the future of internet compatible mobile phone software.
Appropriately, both Google and Jaiku have blogged about the acquisition.
The Jaiku team state that new user sign-ups have been temporarily limited whilst Google and Jaiku engineers work together to produce a new, better service.
Google product manager, Tony Hsieh, writes that they are “excited about helping drive the next round of developments in web and mobile technology.”
Tony ends by extending a “hearty Google welcome to Jaiku”, but we will have to wait and see whether this really does materialise in innovative development or ends in development stagnation just like Dodgeball.
1. Google indexes a website if you add a Google Analytics code. Busted!
2. Google indexes a website if you use Google AdWords. Busted!
3. Google indexes a website if you add Google AdSense. Busted!
4. Google indexes a page that can only be reached through nofollow links. Busted!
5. Google indexes a page that is excluded by robots.txt. Plausible!?!
Google, Google, Google… what am I going to do with you? As most of you know, Google recently updated their Webmaster Guidelines, including a new page on why one should report paid links to Google. The new page included this snippet :
However, some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.
So, one would expect Google to abide by their own rules and guidelines right? Well, as Scott from MarketingPilgrim points out, that’s not exactly the case. Apparently if you’d like a PR7 link from Google, it will cost you a mere $1,995. To make the offer even more appealing, they’ll throw in a Google Mini as well! Now that’s what I call a bargain.
Want to see a list of all the websites that are, along with Google of course, currently in violation of Google’s newly updated Webmaster Guidelines? No problem, Google’s provided it for you.
As if that weren’t enough, Google’s also breaking their own Design and Quality Guidelines. Hey, I mean if you’re gonna go, go all out right? As you can see, Google clearly states that “If the site map is larger than 100 or so links, you may want to break the site map into separate pages.” Now, I’m no mathematician, but even I know that page has more than 100 or so links.
So, will Google deindex themsevles? Will they remove all the offending sites that have been caught red handed? I wouldn’t hold my breath.
Posted in Google by Skitzzo
You hear it all the time on the net from some very good sources, but is Googles PR (Page Ranking) all that is made of it?
The reason I ask myself this question is, I know sites that have been at the top of Google, Yahoo, MSN search engines for the last 5 years and these sites only have a Google PR2 ranking, yet are on the first page for keywords and phrases that have over 40 million listed pages.
The content is good and relevant, the keywords are meaningful with the correct density and none have high ranking PR pages back linking pages to them, so what is the secret?
By the way, one of these sites gets over 5 million hits per year worldwide.
While it is a never ending job for seo experts trying to work out the Algorithms of the search engines, it just may be that if you write a good website, with good content that is releveant, with correct titles and descriptions, you just may get the spot you require.
Answers on a post card please