Google marked its 10th year in Canada by nearly doubling the size of its staff here and the Mountain View, Calif.-based company intends to make its Canadian presence even larger in 2012.
“Canada is one of the fastest growing markets for Google and it’s one of our big bets corporately. It’s a market that Google is very committed to and investing in heavily in terms of resources and growing very, very quickly,” said Eric Morris, head of mobile advertising at Google Canada.
Mr. Morris was one of the first two Google employees to set up shop in Canada after the company first moved north in 2001. When asked if Google might double its Canadian staff again in 2012, from its current roster of about 300 employees, he said “hopefully.”
Read more: http://www.ctv.ca/generic/generated/static/business/article2285273.html#ixzz1hrp5Oh4g
If you’re building yourself a website for the purposes of getting your brand out there and it’s your first foray into online marketing, there are some key points you need to keep in mind. Whether it’s your first step into digitizing your presence, or you’re well versed with the jargon, a refresher course is always a prudent way to dissect your presence and how effective your search engine optimization has been implemented.
How is your content written? Is it clearly worded for visitors to quickly find what they’re looking for? Or have you crammed your pages with industry specific terms which only those ‘in the know’ could have any knowledge of? When you’re creating content for your website, new or established you need to keep your target demographic in mind. You also need to bear in mind the overall theme of your site as you create your content. Your keyword balance needs to in the forefront of your mind as does your target audience.
You should take the time to examine your website navigation and how your pages flow as you follow your pages. Is your menu well ordered and intuitive to the user? Or do you have it crammed with every single page within your website? Just because you may offer 35 different services as a company, doesn’t mean you need to build your menu with a flyout of 35 different pages. A sitemap takes care of a great deal of the indexing for the robots and allows them to follow it to double check your links for you.
A consideration to keep in mind as well, what is your target area. Are you searching for multi-national rankings, or do you want to own your local market. Your site needs to be tailored to your needs, sometimes shooting for a smaller target, can lead to larger gains as time goes on. These are only just a few of the good practices you should employ as a website owner or builder, but they’ll go a long way towards helping reach your goal of ranking well on the SERPs.
Google has announced 10 search changes – a mix of algorithmic, crawling, and user interface updates. Better long-tail indexing and parked domain detection are among the announced changes. Additionally, Google has committed to writing a new post with algorithm updates each month.
The 10 Changes
Here’s a quick breakdown of the 10 changes and what they mean for you:
- “Related query results refinements.” More results will be excluded when synonyms and related terms conflict with other words or phrases in the search query.
- “More comprehensive indexing.” Google is getting better at finding long-tail documents, making long-tail optimization even more important.
- “New ‘parked domain’ classifier.” Google now detects parked domains more easily, making them less likely to show up in the SERP.
- “More autocomplete predictions.” Does what it says.
- “Fresher and more complete blog search results.” Blog content now has a faster and deeper indexing system, making your blog even more valuable and likely to surface on the SERP.
- “Original content.” Google has “added new signals to help us make better predictions about which of two similar web pages is the original one.” In other words, Google has added some scraper counter-measures.
- “Live results for Major League Soccer and the Canadian Football League.” Does what it says.
- “Image result freshness.” Google is now better at finding fresh images for news queries.
- “Layout on tablets.” Tablet users will see some changes in the color and layout that make Google more usable.
- “Top result selection code rewrite.” The code that “ensures that we don’t show too many results from one site” has been rewritten. While it will behave the same as before, it is now “easier to understand, simpler to maintain, and more flexible for future ex tensions.”
Rob D. Young
Did Bing play dirty over the shopping holidays? If you tried at all this most recent Cyber Monday to use the Bing search engine, the signs currently point to yes, they did play dirty with their results.
The creators of the idea of Cyber Monday, found themselves lost in Bings search listings because according to Bing their content was too “thin”. If the term is familiar, it’s because it sounds a lot like Google-speak when they started rolling out the infamous Panda updates and culling “thin content” based websites from their index. A difference to note however, Panda didn’t actually remove the offenders from the index, it just meant the odds of those sites ranking well plummeted.
Back now to Bings version of taking care of thin content and removing websites which fall into this category. Cyber Monday is now a billion dollar online shopping event, where website owners have the opportunity to make some good money heading into the holiday shopping weeks. If a site which could promise and deliver strong referrals could rank well, they would also stand to make a fair bit of change. Shop.org came up with the term Cyber Monday in ’05 and a year later created the corresponding website, cybermonday.com. This past Cyber Monday Google had the website in their SERPs, while Bing did not. Bing did however, have their shopping channel listed at the top of their results for searching cyber monday.
Bing has stated previously that they will dispense internet justice on sites deemed unworthy to be listed as part of their SERPs, but completely removing any and all traces of a site? Bing defines spam as:
Some pages captured in our index turn out to be pages of little or no value to users and may also have characteristics that artificially manipulate the way search and advertising systems work in order to distort their relevance relative to pages that offer more relevant information. Some of these pages include only advertisements and/or links to other websites that contain mostly ads, and no or only superficial content relevant to the subject of the search. To improve the search experience for consumers and deliver more relevant content, we might remove such pages from the index altogether, or adjust our algorithms to prioritize more useful and relevant pages in result sets.
So by removing the cybermonday.com website, if Bing were to stick to their guidelines they should remove all “thin” websites which fell under the same blanket. Yet they did not entirely and websites which feature almost identical content to the cybermonday.com website still appeared in their results. To further muddy the waters, the Bing powered search results which were served up in Yahoo would turn up Black Friday “websites” which would be deemed even thinner than the Cyber Monday website. With all the fuss that Bing was putting up about Google favoring their own results over all others, this sure doesn’t look well on the Bing radar. The Panda updates may drop websites rank if they’re found as being too thin a website, but at least they’re not completely removing them from the index ala Bing.
“From destruction comes opportunity…”
Most people panic and throw in the towel when Google makes updates. That’s why so many “amateurs” never make it in the marketing game.
On the other hand, professionals are prepared. They constantly push forward and test everything to see what works. Also, when the amateurs get wiped out, that makes more room for professionals like us to rule the landscape.
So, are you an amateur or professional?
“What works in the aftermath…”
Surprisingly, the same tried and true, quality promotion tactics are still the best. (We can say this because we have over twelve years of experience living through all these updates)
But, the difference is HOW you do it. It’s the PROCESS and the FLOW that has changed. The promotional steps change, and the timing changes. See, you can’t just randomly promote your sites and build links anymore. You have to time everything properly. Otherwise Google will not reward you.
So, the frequency of your promotions has to change. And the order of your promotions has to change. Listen, we’ve been dealing with updates like this from Google for over a decade. And it’s really not that scary when you understand what Google wants.
The problem is that Google always modifies what they want, and when they want it. What’s more, is they aren’t very good at telling you what they want. That’s where it gets confusing. Sometimes the changes are subtle, sometimes they’re extreme. The good news is we’ve always come out ahead and now so can you! Call us Today for help.
I had an odd occurence recently in terms of how search is evolving and it involved a rogue browser extension. It’s mildly annoying when you have a toolbar become installed in your browser of choice, but it’s frustrating when it’s installed without your expressed knowledge, say by having the install clause buried in a EULA for another program.
The rogue extension in question was Surf Canyon, a real time search reorganizer would be the short description. With the internet being comprised of literally trillions of web pages, search engines like Google, Bing and Yahoo are the big hitters in locating what you need online. They all offer their own pros and cons, Google is the weapon of choice for the majority of searchers out there for the past 10+ years.
Real time search results have become a challenge for all of the search players, with everyone working to get a solid solution to serving up relevant results which compliment the current organic offerings. The idea behind Surf Canyon extension is that it personalizes the web for you as you search. A fine enough idea, what was actually noticed however was the extension has somewhat a mind of it’s own.
Toolbars are a nuisance in a browser, fake links on webpages are a pain as you don’t really know what’s real and what isn’t without clicking. But a browser extension which supplants false links into webpages which you know have no outgoing links? That’s poor business practice and sketchy access to a computer and browser history.
Is Bing more biased than Google when it comes to the results pages? In research that has been gaining traction as of late, the answer seems to be yes. It wasn’t a directed study on a few select terms either, it was a large random sampling of the SERPs conducted by a professor at George Mason University.
What he found in the tests that he conducted was that for the most part, Bing will favor Microsoft content more often and more prominently, than Google favors its own content. According to the findings, Google references its own content in its first results position in just 6.7% of queries, while Bing provides search result links to Microsoft content more than twice as often (14.3%). The percentages may seem small, but when you consider there are billions of searches performed daily, suddenly 14% isn’t such a small number.
The findings also cast a different light on the recent FTC antitrust complaints which Google has been handling surrounding anti-competitive behaviour. It’s also a stark contrast to a similar study done earlier in the year, which concluded that “Google intentionally places its results first.” So now as a user with two completely different data points, which is the set to believe?
Well the second study which has been conducted had two goals in mind : To replicate the findings of the first study and to also expand on the methods used to determine if it was perhaps an issue in how the results came about. From the very beginning, it was found that while Google does favor its own content at some points, the selection of terms is exceedingly small. What was also learned and wasn’t mentioned in the first study, Bing does precisely the same in preferring Microsoft results, but for a much wider range of terms than Google does and is much more likely to do so. “For example, in our replication of Edelman & Lockwood, Google refers to its own content in its first page of results when its rivals do not for only 7.9% of the queries, whereas Bing does so nearly twice as often (13.2%)”
As for the second part of the study, the study used a much larger, more random sampling of search queries as opposed to the only 32 samples that the first study used to portray Google as the big bad guy of search. And the findings of the second study were related in the beginning of the post; Google references own content in its first results position when no other engine does in just 6.7% of queries, while Bing does so over twice as often (14.3%).
So, what does this mean as an end user?: Google (and Bing, though less so) really are trying to deliver the best results possible, regardless of whether they come from their own services (local search, product search, etc) or not. It all comes down to preference.
There are many steps which are part of a successful organic SEO campaign. There’s all of the little steps like writing good content, making sure you have the titles and meta tags in place and having a menu which is comprehensive. When you’re finished with the good practices pages, you begin to read about one of the time intensive steps of the campaign, link building.
Since Panda has reared it’s head over the last year or so, there’s been chatter about how the SEO game has fundamentally changed. That scrapers and content aggregators, the black hatters and the link buyers would just disappear and we’d have pristine, precise results. Time has started play it’s part and while the scrapers, aggregators, black hatters and link buyers have mostly been swept away, there has recently been a new call to revamp the way the system has been working. The desire to change the link building metric portion of the search game sometimes comes up in discussion as the points for and against the practice are argued. When you break it all down to the basic points, primarily every search engine will tell you the same thing: content is king. If you produce quality, relevant content, you will rank in the SERPs.
The kicker about producing this kind of content however, is you will naturally receive back links to your site and it’s pages. When you’re a new site and you need to visit and email possible consumers and possible partners in the same niches, building those back links takes time. But they will be built, they will be taken as a metric by the search engines and until an algorithm can come along which can read and evaluate content as a user would, link building will be relevant. It will be an important portion of any and every organic SEO campaign no matter how big or how small. The success of your link building campaign can be directly tied to how much work you’re willing to put into contacting those who are in an industry which compliments your own.
It’s reassuring, that even though some businesses out there are slow to improve their websites or their online marketing toolset, the trend is slowly but surely shifting. While still only a fraction of the marketing dollars spent out there, the numbers are showing that around 17% of most businesses marketing budgests are being spent on online marketing. Any positive growth is good for everyone involved.
A great graphic depicting some of these changes has been put together, which outlines some of the changes coming about in the marketing world. In the US, 70% of the businesses out there have indicated that they will be increasing spending on social media advertising (Facebook, Twitter, Google+) and 64% also chimed in to add their budget is increasing for SEO as well. With consumers spending more and more time searching online for their next purchase, it’s much more advantageous to get into the game now, as opposed to later. The longer you wait, the greater your costs are going to be. Surprisingly however, it came back that 17% of businesses out there planned on increasing their marketing budgets on print media, which is much like buying stock in Yahoo these days. I kid, I kid, all jokes aside however, almost anyone out there who has a job has access to the internet. It should be no surprise that on average people spend 3+ hours browsing the internet. 84% of people who use the internet, spend their time searching for information on what has caught their interest, there are billions of searches per day.
There’s a great deal more information which can be gleaned from the stats, have a look and take a moment to conisder your marketing plans. Are you on the side of innovation and forward thinking? Or trying to cling to an outdated, unmeasurable stand by. Just remember that the longer you wait, the more difficult the game becomes.
It really shouldn’t have to be said, but search is changing, it’s evolving into a faster, finer tuned machine than it was 10 years ago. Within all of those changes, there are different focal points which are constantly being tweaked. Recently, MDGadvertising produced a great graphic outlining the current and future trend of local search.
The term ‘local search’ shouldn’t be an unfamiliar one, any business owner with a website absolutely needs to be concerned with their online exposure. The image which MDG produced puts a lot of the research gathered about local search into an easily digestible format. And some of the information while straight forward, is still exciting to read.
There are a number of factors directly affecting current local search growth. One is business owners and search engines for that matter, are getting better are targetting where it is you’re conducting your search from. If you’re searching in Winnipeg there’s no reason for Google/Bing/Yahoo to give you results for Regina for example if you’re looking for a new car or home repairs. A second large metric to consider is the widely increased use of mobile phones to conduct searches while on the go. It’s estimated that on average 33% of all mobile subscribers use their phones to conduct searches, and 20% of those do it on a daily basis.
All of this local search business has a lot of value in it, especially when you work hard at becoming a leader locally in your niche. It’s estimated that this year nearly $6 billion will be generated by local search and by 2015 that number will be over the $8 billion dollar range. A huge amount of cash flow, that seems to be going largely untapped. Because at present,
less than 40% of businesses have a local search presence on the SERPs. Local search is only starting to pick up, soon the game will be running a full speed. Have you taken the proper local search optimization steps?