There has been blogs written many times about the cost of SEO and about how the return on investment is one of the highest in the marketing industry, there are times when optimization is just not in the budget. Whether you’re a brand new business with little to no marketing capital, or perhaps an aging business that needs to completely rework your advertising and marketing campaigns. Don’t fret however if you can’t pour vast amounts of money into organic SEO, there are still a couple of tricks you can do which can at least help you in your local marketplace.
First off, if you have a business, then you’ll have a name for it. There are a few free avenues you can explore to begin promoting yourself to your local area and if done right, your name will spread. Facebook, while primarily a social location for friends and families also has their own business listings. Instead of creating a personal profile, you create a business page with which you can begin to share information with your customers and clients in an open format. Within Facebook as well, you can use paid advertisements which will display on profiles which are interested in your business. Pre-qualified traffic can go a long way to helping your bottom line. The ad placements within Facebook do have a cost however, but the page listing does not.
Also tieing in with the free angle, using a Twitter account can be a creative way to send out advertisements for flash sales or discounts to your subscribers. Frequently updating your sales or hosting a conversation in your stream is a free way to generate buzz about your business and your products.
If you find that the information you need or want to share with your customers is too long for Twitter, having a branded blog is a great step forward to get the word out. Use your blog to promote new products which need a description, or a place to layout the details of an upcoming contest or sale. A blog is a free, simple way to get stories out to your current and future customer base.
Continuing in the realm of free, be sure to also create your Google Places page. Creating a quality page with all of your relevant location and contact information can place you within the organic search listings should you be part of the search terms entered. The Places pages are displayed just as the Google Maps listings used to be, typically at the top of the organic listings with their identifiable red arrow markings.
Those are only a handful of the free local advertising tools you can use as a business owner. When you’ve generated the traffic and are starting to improve your bottom line that’s when it’s time to take the plunge and invest in a quality built website and start building your brand on a wider scale.
This is not a tribute to Steve Jobs directly. Although in the end it may be one of his greatest legacies.
I have been in the technology field for over 30 years. I have seen a number of radical changes that became metaphors for how things were supposed to be done. Many, but certainly not all, of these metaphors were created at the hands of Steve Jobs.
QWERTY defined the keyboard. The Apple II defined a generation of PCs. Sony defined what the home video recorder should be. The Mac defined what a Window and Window based programs should behave like. The iPhone defined how touch functions on a smartphone and what a smartphone is.
These defining products and the companies that produce them don’t always win the battle in the market place for various reasons but the idea sticks. The technology becomes iconic and lays the path for others to follow. Sometimes the followers overtake the creators, sometimes the creators win. The market is a brutal overseer.
Siri, the natural language interface for the new iPhone 4s, is one such product. It may not be the product that wins the battle in the market place, it may not be the specific product feature that everybody has to have in their pockets in 2015 but if it isn’t, whatever is there will be like Siri.
Imagine a world where you say to your phone: Find me the best Asian restaurant within 25 miles. Or: Text my wife to meet me at 21. Or: Schedule an appointment for me with Joe the PR Guy and send him a text. Or: Tell my friends on Facebook that our team won!
All of the sudden the only thing that matters is the answer. Nothing else. You won’t be looking at a search box, you won’t be landing on someone’s home page, you won’t be looking at an ad…In fact you won’t be looking at anything.
You won’t need to. Not all of your interaction will be voice driven but depending on your mobile needs a large portion of it could be. You no longer need to look at your phone to enter a query in a search box. You just ask for the answer and it will just give it to you.
The answer can come from a single source or a range of sources. The brand of search engine is no longer important, the brand of phone that you are asking the question on is. Your only relationship is with the phone. Either it works or it doesn’t. Search engines and web brands could potentially fade in importance.
The winner in this next interface battle gets to pick where and who it gets the answer from. If it needs three data sources, it uses three data sources. If it needs four, it looks at four. That complexity is all hidden and the user not only doesn’t need to visit multiple websites, the user doesn’t even need a special app. Siri, or something like it, becomes the great equalizer for data sources. An OS for voice as it were. It handles the complexities. You just need to ask it.
Will it do what Apple says it will? There was a time when you couldn’t trust what Apple or any technology firm said. You had to have it proven to you. Even though this is a new Apple, one molded by the demanding perfectionism of Steve Jobs, this is one of those times when you will need to know that the natural language interface works and it works seamlessly.
If it does, it becomes THE WAY that you want to interact with the device. The new QWERTY as it were. Maybe not all all the time but certainly with mobile search and more frequently than not with mobile local search.
It also become the great disintermediator in mobile. It may be the greatest disintermediator of all time. If it works.
The anti-trust hearings versus Google and their supposed stranglehold of the web has been continuing in front of the senate. There are people on all sides of the argument it seems, Google on the defensive, Microsoft and a few others decrying that they’ve been wronged by the search giant. And one of the most basic arguments that Schmidt has used to rebut all of the claims of unfair business could very well win the day. Schmidt’s defence basically says:
“Google faces competition from numerous sources including other general search engines (such as Microsoft’s Bing, Yahoo!, and Blekko); specialized search sites, including travel sites (like Expedia and Travelocity), restaurant reviews (like Yelp), and shopping sites (like Amazon and eBay); social media sites (like Facebook); and mobile applications beyond count, just to name a few.”
Now on one hand, yes Google can provide all of the services that are available on the web, but there are simply better options. If you’re big into social networking, Facebook is still the king, if you travel a lot you use Expedia to find tickets and deals. I’ve personally used Amazon, eBay and Kajiji to post and purchase items and even the smaller search engines like Blekko have their place and a few tricks that Google just can’t do.
So Schmidt’s argument that there are options available online, users just need to navigate to them, is utterly true. Google doesn’t so much have a dominance of the internet, as it has a dominating presence in the search arena. And there are many out there who would point out, Bing, Yahoo and the littls start ups like Blekko which come along, chip away little by little at that armour. Google’s search advantage or position isn’t going to disappear or diminish in any great capacity until a revolutionary game changer makes itself known, just as Larry and Sergei did with Google.
So don’t worry about Google’s “dominating web presence” so much, instead use your keyboard and mouse and investigate the alternatives. Just because one site offers similar products, doesn’t automatically mean you have to use them. After all, you wouldn’t call Coca-Cola to order some Pepsi.
The numbers are becoming more and more visible, and since it’s launch in late June, Google+ has attracted 25 million users in about a month. Facebook, in contrast, took about three years to reach those levels , while Twitter took just over 30 months. According to ComScore. Google+ has since hit the 50 million users mark.
So how could it be that people are calling Google+ dead in the water so soon? You could blame it in part on Googles checkered social history, or even on the privacy gaffs they experienced their first time out with Buzz. Some bloggers have recently used the terms “Google is dead” and “Google+ is worse than a ghost town” to describe their Google+ accounts and activity. The strongest language would have to be a Forbes commentator saying “Google+ is a failure no matter what the numbers say”. Harsh descriptions for what has been described as an alternative social network with the Hangouts and the strong security options built in.
Even with all of these doom callers, there are just as many reminding users out there to give it time. The internet wasn’t built in a day, Facebook didn’t reach social dominance overnight and Google+ will need some nurturing time despite explosive growth early on. A strong point to consider, just like SEO didn’t exist 10 years ago, the idea of a social network didn’t exist just 4 years ago.
The measure that’s been decided of success for a social network is the level of activity on the site. When you hold up the measuring stick of “700,000 pieces of sharing per minute” to *any* social network it’s going to look like a failure. Something that also needs to be kept in mind, if you’re experiencing a dead or slow social network, that is a result of the people you’re following and your own level of sharing. If you don’t share any information within your circles then why should you receive any feedback or activity into your account?
To say Google+ is already dead, is premature speculation at this point. Time will tell just how successful the search giant can be in the social arena, but with the recent addition of the games panel, the named hangouts and the collaboration which is possible with your circles on Google+. Giving Google the time to mature their social product is necessary before calling it dead.
Google’s Chrome is on the brink of replacing Firefox as the second-most-popular browser, according to one Web statistics firm.
Data provided by StatCounter, an Irish company that tracks browser usage using the free analytics tools it offers websites, shows that Chrome will pass Firefox to take the No. 2 spot behind Microsoft’s Internet Explorer (IE) no later than December.
As of Wednesday, Chrome’s global average user share for September was 23.6%, while Firefox’s stood at 26.8%. IE, meanwhile, was at 41.7%.
It’s been just over a week now that Google allowed open registration to test the Google+ platform and what a week it’s been. At last count, the budding social network had in the neighborhood of 25 million users in the “invite only” beta. In the last 10 days of open registration, traffic to the site has jumped like water hitting hot oil. Visits for the week of Sept. 17th were up 1269%, blasting to 15 million visits over the 1.1 million of the week previous.
Rough estimates with that increase in traffic, is that the fledgling social site is likely near the 50 million users mark. It’s literally a drop in the bucket in terms of the traffic Facebook gets, nearly 2 billion, but it’s made Google+ jump from number 54 in ranking to number 8 on the Hitwise social networking and forums category of sites. Currently that ranks Google+ squarely behind MySpace (yes it’s *still* around) and climbing higher.
Just as analysts are estimating that G+ has nearly 50 million users at this point, that doesn’t mean you can start building a social profile full of your high school friends and distant family. The numbers seen on G+ are primarily the early crowd, the tech generation who likes to tinker with stuff which may or may not work 100%. Something to consider says the Hitwise results, is that the numbers do not include any mobile search traffic or traffic coming in via the Google bar, so the visits are most likely much higher.
Google+ made its debut in late June with a limited number of users, and a Google+ invite quickly became the hottest ticket in town. The hysteria died down a bit after Google started allowing users to send out invites, but there was a lot of talk about whether Google had finally landed on a social networking product that could compete with Facebook.
With 25 million users at last count to Facebook’s 750 million, Google+ clearly has a long way to go. Still, it’s clear that Facebook and Google+ are taking cues from one another. Google+ has some very Facebook-esque privacy features and cribs the Facebook news feed structure. But Facebook recently unveiled some friends features that look a lot like Google+ Circles.
It won’t be a showdown of any kind until the users say so, but at this point it looks like G+ is making strong strides in the social arena and put the gaff of Google Buzz behind them.
There’s been a shift lately in the Google+ world, it’s not longer set as invite only status. Just in case you haven’t noticed, just visit Google and you can sign up for your G+ account. That said, there’s been a number of changes and improvements to the social site, all of which to improve your experience on the site.
One of the biggest differences initially between Facebook and G+ were the Hangouts which were offered on Google+. Being able to invite groups of your friends to literally video chat to each other and, well hangout together. This past week there have been some upgrades to the service.
Hangout via Cellphone
Taking a cue from Skype, Google+ now offers live hangout streaming on your mobile phone. It is however, currently only supported on Android 2.3+ phones with front facing cameras.
Speaking to a large audience just got a little bit easier. The recent launch of Hangouts On Air allows you to interact with a large group of your Google+ buds, or just view as a spectator. There’s even an option to record your session. The addition of this option in particular promotes training, and webinars.
To tie in to the idea of being able to reach a wide audience at once, Google+ has also added the ability to share each others screens (if enabled) and a sketchpad almost like using a white board to instruct.
Google has added integration with your existing Google docs with the Hangout feature as well. Share a document with a co-worker, link up together in a hangout and you can work together in real time to complete your projects in time.
Have a need to talk to others in a particular industry or with similar interests? Look for a public hangout about that topic and connect. Or create your own. This is a great opportunity for an up and coming designer looking to reach out to fashion bloggers, other designers, or to collaborate on designs to do so no matter where they are in the world.
Use these hangouts to meet up with a support group and invite others to join in on the conversation as well. Hold an online networking event and connect with prospective customers too. The possibilities are endless.
And two of the biggest ideas that have been added would have to be the access to the Hangout API to allow programmers to begin work on real time apps. And the one you would have expected, but wasn’t actually a part of Google+ until recently, was integration with search. Relevant content and connections will show up in addition to relevant posts. Easily sort through and find content related to what you’re looking for.
This isn’t all of the updates the giant has planned for their social site of course, it’s merely a beginning, but they’re great out of the gate. Hopefully they can continue the trend.
Some would think it foolish to continually bail out a sinking ship, as it springs more and more holes the longer it’s in the water. Yet as strange as a metaphor as that may be, that’s exactly what Microsoft has been doing for the last 4+ years with it’s search engine, first Live and now known as Bing.
Realistically you may initially think that it can’t really be that bad, search is a multi-billion dollar a year industry, Bing and search powered by Bing has about a third of the market so how bad could it really be. Bing search share has been growing slowly, abeit steadily since they rebranded themselves and growth and change has been positive. So how bad is it really? Since 2009, Bing has lost $5.5 billion dollars for Microsoft.
The image itself should put into stark contrast the amount of money that’s been lost in the search game. But Microsoft isn’t without tricks or ideas, and in an interview they hinted at some upcoming surprises.
Microsoft President of Online Services Qi Lu gave an impassioned speech about how Bing would improve search by “reorganizing the Web.” To do that, Microsoft plans to leverage its network of products and partnerships to gain a better understanding of what the user is after when they enter a query into a Bing search box.
And as if to emphasize that Microsoft has recognized the necessity for radical change, Lu also said in the same interview:
Microsoft could not and would not try to “out-Google” Google. Instead, it must “change the game fundamentally.”
If Bing stays the course, even the money analysts are predicting positive cash flow in the next 3-4 years, provided of course Bing continually earns search share from Google. Lu’s statement however, sounds as if Bing is being poised to be sent in a new direction.
It’s the beginning of the ‘social’ part of the Google+ platform. Google has released the first public APIs for Google+ so that external developers can start working with the fledgling social networking site and planning applications for it.
This first batch of APIs lets developers fetch only public data from profiles in a read-only manner, and access is limited to what Google calls a “courtesy usage quota” for now. Google sees this initial API release as the first step in building a more powerful developer platform.
“For all of you developers who have been asking for a Google+ API, this is the start. Experiment with it. Build apps on it. Give us your feedback and ideas,”
- Chris Chabot Google+ Developer Relations
Having a thriving developer community, as Twitter and Facebook have done, has proven a must for social networking sites to succeed, so a lot is riding on the Google+ platform. Twitter announced in July that some 750,000 developers have built about 1 million applications for its microblogging service.
Interestingly, Google is holding off on adopting for Google+ the OpenSocial APIs that it originally developed in 2007 and championed for years as a better alternative to proprietary tools for specific platforms like Facebook’s.
The OpenSocial technology has been adopted by a number of consumer and enterprise social networking providers and its development is managed and overseen by the nonprofit OpenSocial Foundation.
When asked about plans to let developers build Google+ applications using the OpenSocial APIs, a Google spokeswoman said via email that at this time the Google+ platform doesn’t support the OpenSocial APIs.
“However, we are using lots of the technology that was developed as part of OpenSocial, including the gadget application packaging model, and the Portable Contacts JSON schema, to power Google+ games. As we define the +Platform APIs, we are paying close attention to the future direction of the OpenSocial APIs, and converging wherever possible.”
Developers can use the OpenSocial APIs to build applications for other Google sites and services, including the Orkut social networking site and the iGoogle personalized home page service.
comScore has put out the August search numbers, and while it shouldn’t be a surprise Google’s search marketshare is nearly 65 percent while Yahoo and Bing are collectively in the low-30 percent range.
Google had 64.8 percent last month, down from 65.1 percent in July — dropping by a third of a percent. But as Google dipped ever so slightly, Yahoo and Bing picked up its losses. Yahoo’s share grew by 0.2 percent to 16.3 percent from the month before, and Bing rose too by 0.3 percent to 14.7 percent.
While Google drops slightly, the other two in-duo are raising their user base. Considering the Microsoft-Yahoo deal last year, whereby Microsoft handles search queries for Yahoo’s pages, the combined effort alone is beginning to show its mark on the search statistics front.
Americans conducted 19.5 billion total core search queries in August (up 1 percent). Google ranked first with 12.5 billion searches (up 1 percent), followed by Yahoo! with 3.6 billion (up 5 percent) and Microsoft with 2.6 billion (up 1 percent). But as Microsoft is still behind Yahoo by nearly two percentage points, one has to wonder whether all the investment and deals with Bing is even worth it.