Never would competitors admit they’ve made changes based on what each other implement, but it’s the oldest game of keep up that exists. Beginning today, Facebook is rolling out a whole bunch of new privacy and sharing controls which they say, have “been in the works for months”. It’s not like Google+ was tearing away tens of millions of users per day from Facebook, but the more granular and easy to use privacy controls were a big positive note for those already looking for a change in their social landscape.
Primarily, you’ll finally be given a stronger grip on your profile and how you share with your friends. Items can be public (everyone) or only shared with specific people or groups. Visibility of your profile as well will be able to be administered on a friend to friend basis if you desire. Allowing you to share the things you like with those who would appreciate them. In addition to being able to control your profile image on a deeper level, so to will you be able to control any tagging which may occur.
Tagging, the attachment of a name to a photo on Facebook, can be harmless or harmful depending on the image used. Previously if you were tagged in a photo, it would appear as part of your profile, and you would need to ask to have it removed or report the picture. The change that’s being made in this area allows you the option to remove the photo from your profile, even with your name remains tagged in your friends/colleagues picture. So now you’re able to control somewhat if someone tries to attach your name to a distasteful image.
It’s only a smattering of the privacy controls that Facebook is working on doling out to their userbase. Easier to understand and granular are the order of the day and going forward, although it does bring up a thought. If Facebook did have the changes percolating and waiting for months, why did it take the beta test of Google+ for them to finally push them out? Perhaps suddenly Facebook realized there was another game in the social arena, and considering the strength of the backer, couldn’t wait to hold anything back. There is of course another option I’m personally more inclined to believe, that Facebook liked Google+ privacy controls and used the same model.
In the largest federal forfeiture of funds in US history, the largest pill pusher in the US has been held accountable. At a ‘fine’ of $500 million dollars, Google’s reign as the pill pusher is over. I guess calling Google a pill pusher is a bit of a stretch, but the way the news is coming out over the course of the day it’s almost like they were running the largest operation in US history.
The main points of the story would be, Google has AdWords, the US has expensive medications. Enter the opportunity for online pharmacies to sell the same medications for a fraction of the cost and voila! Canadian online pharmacies found that a lucrative market existed using Google’s AdWords platform to advertise to Americans who needed medication, yet lacked the funds to pay for them offered on the US side of the line. While the US government lacked the desire to pursue individuals who purchased the pills online, they focused their attack on the method by which they were advertised.
“This investigation is about the patently unsafe, unlawful, importation of prescription drugs by Canadian on-line pharmacies, with Google’s knowledge and assistance, into the United States, directly to U.S. consumers,” said Peter Neronha, the U.S. Attorney for the District of Rhode Island in a written statement. “It is about holding Google responsible for its conduct by imposing a $500 million forfeiture, the kind of forfeiture that will not only get Google’s attention, but the attention of all those who contribute to America’s pill problem.”
By that statement, I guess Canada and Google are to blame for all of the pill users in the US. A little interesting point, the $500 million that Google has to pay out? Just a little over 20% of their earnings.. from the first quarter. I don’t think they’re really strapped for cash in the end. It just turned out that us Canadians were a little more clever with online marketing and Google provided the means for Americans to continue getting their meds at a reasonable price. What’s happening now is anyone’s guess.
When Google launched their first salvo into the social war with Buzz, they made some really big mistakes. Allowing anyone who was on your contact list basically be able to browse your contacts was a pretty big breach of trust for any social network, and it nearly sunk all of Google’s aspirations in one swoop. But fast forward 18 months or so and we’re over a month into their latest social offering with Google+.
They’ve made some serious improvements to their social understanding by watching the explosive growth of Facebook and their flop with Buzz. Privacy controls are easy and intuitive to manipulate, friends are easy to arrange and messaging controls are plain and straight forward. It’s easy to say that Google+ may be a contender in the social arena with hitting 25 million accounts in a fraction of the time that Facebook had, but public understanding and acceptance need to be used to temper their growth. People are beginning to understand the nature of social web sites with Facebook having been the king for so long. Many, myself included, find they have as much as entire friend feeds blocked as all they do is play Farmville or Cafe World. Facebook boasts having high day to day activity and retention rates, but if the majority of those people are just there to play games the quality of the use is definitely in question.
But just like Google’s AdSense and paid advertising you see on results pages, those game players on Facebook are served ads. Social Media Marketing is a very real avenue to explore if your a small company on a tight budget. Google+ at present doesn’t have business options setup, but they’ve made clear that yes, they are coming. So get your practice in with Facebook, Twitter tweets and PPC/AdSense marketing because even with a “paltry” 25 million users, Google+ will be a qualified market for advertising.
All of the taglines you generate with Twitter, Facebook and soon with Google+, may have more strength than you might think. Nicholas Schiefer recently won a Canada Wide science fair and made interesting inroads in the realm of search. The 17 year old is being compared to Mark Zuckerberg for his idea and implementation of his search algorithm, and those are no small shoes to fill.
The algorithm as it’s written, searches short documents like tweets, Facebook statuses and news headlines for starters. That 140 character string of gold is crunched and parsed by his infant algorithm to deliver results. It may not seem much different from what Google, Bing or Yahoo offer, but where it does get different is when his search algorithm applies context to the results. The advantages of a semantic algorithm which could determine context in the results it retrieves would be a great improvement in the realm of social search. As an example, you’ve been out for dinner and had a poor experience, you could use that type of search engine to determine if others have had the same experience. It’s possible to do so with the existing search engines, but it takes a bit of work to sort through the results to find customer reviews if you don’t include it as part of your initial search. It’s an impressive start for a young man who may be a part of changing the way the world searches. Time will tell how interested the world is in semantic, contextual searching should Mr. Schiefer continue his project.
Let us partake in a litmus test, if you don’t know what that is here’s a very basic definition for you : A test that uses a single indicator to prompt a decision. So here’s the question to answer: Do you have a website for your business? If the answer is yes then the answer to this next question is yes as well; you need to have a solid SEO plan in place.
It’s not voodoo or black magic, it’s not about putting videos up on Youtube and tweeting to your Facebook fans (that’s social marketing and it works as well) SEO is about making the search engines love your website. SEO is about telling the world that “Yes I am the authority on <your niche> in <your location>. I can take care of all of your needs.”
Now here comes the tricky part, there are some simple things you’re going to need to come to grips with when it comes to search engine optimization. The number one point you need to realize is: SEO costs money. Who’d have thought that having someone go through your website, clean up it’s code, properly build it’s navigation and make it faster online would cost money! It’s like putting a new engine in your car, if you’re incapable of putting the hours and skills into doing the work yourself, you’re better off paying the professionals. Even those very simpe steps I mentioned can help to increase traffic and visitors to your website. Another extremely important point, arguably the most important, SEO is not an instant quick fix to your search rankings. It takes time to re-tune your website, update the content and clean the code. After all of that the spiders need to come and crawl your site and decide if it’s better than the last one you had and how you would stack up against your peers now. You could be re-indexed in a day, you could be re-indexed in 2 weeks. You may be on page 6 when you started your campaign and after first pass you’re up to page 3, while not the page 1 where all of the action is you’ve literally improved 100% from where you previously were. The most common metric we tell our clients new and old is, you’ll begin to see significant long lasting results in a 6 month plus time frame.
Enough of those two big scary ideas (money and time), lets talk more about what’s going to happen to your website once you’re up in the rankings. Sitting on page 1 enjoying all of the new visitors you’re receiving, you need to begin to take a good hard look at your home page. Traffic is useless without a conversion of some sort. Sign up for my newsletter, subscribe to our coupon book, buy our product. You need a call to action on your website where visitors arrive. Because if people show up to the party and there’s no party, then the visit was wasted.
To recap: SEO will cost you money and it will take time. Once your campaign is in full swing, breakdown your website and determine your call to action on your landing page. Because without these 3 key understandings, it doesn’t matter if you’re number 1 on the SERPs, or number 1000.
This past Monday, Google finally has tipped it’s hand to the world. To the tune of over $12 billion, the search giant bought up Motorola Mobility, best known for their quality cellular phones.
It’s common knowledge at this point in the industry, that the Google Android operating system has been devouring market share on handheld devices. By adding the Motorola feather into their cap now, Google includes both them and Android, Google voice and fibre optic service plans, as well as their internet voip phone services which are still growing and booming in usage. Providing that all of the industry watchdogs say yes to the deal, Google has bought itself a powerful arm to add to their arsenal with more than 17,000 patents in the Motorola company.
With Android being so popular on so many different handsets, they’re still all going on the record and saying the Motorola purchase doesn’t worry them in the slightest. In fact, they’ve reportedly endorsed the deal as a patent protection measure. That sounds all well and good, but paying $12 billion+ for patent protection is a stretch even for the search giant. Android is a powerful, moldable operating system which many handheld device makers have adopted, but the longer the lifetime of Android has been stretched, so do the problem tickets and the wait of a solution. By having Motorola in their stable, Google will be able to solve some hardware misunderstandings which have dogged their Android OS.
“With Motorola, Google will get a better understanding of how hardware works,” said Ramon Llamas, mobile device analyst at IDC. “They can then offer better help to guide their partners about how to develop hardware for future Android products.”
No one thought 6 months ago that Google would want to buy up a handset manufacturer — or launch a head-to-head assault on Facebook, as it did with Google+. Four months into Larry Page’s tenure as CEO, he’s already proven he’s not afraid to make high-stakes bets. Forget “don’t be evil.” Google’s new motto seems to be “expect the unexpected.”
With all there is to do on the web, how do you internet? According a recent survey, despite all of the distractions and extra activities you can become tied up with, things really haven’t changed all that much. Pew Research and the American Life Project measured adults online activities for the monts of April and May 2011, and what they learned was conducting online searches and checking email were still the top activities performed.
When it came to using search engines to find information online, 92% of adults use a search engine and 59% admitted to conducting searches everyday. Not such a big surprise if you think of the multi-billion dollar a year search industry. Also 92% of adults use the internet to check their email, 61% of which do so everyday. Again, shouldn’t really be a surprise that you need to use the internet to check your email, but that both activities still rank as the top usage was.
“Perhaps the most significant change over that time is that both activities have become more habitual,” it notes. “Today, roughly six in ten online adults engage in each of these activities on a typical day; in 2002, 49 percent of online adults used email each day, while just 29 percent used a search engine daily.”
With the advent of social networking booming in recent years, it’s worth noting their usage was up to 65% of online time, just below online shopping and checking news services online. The survey was conducted with just over 2200 adults (18+) and the popularity of using “dated” technology, aka search, was as popular with the younger users as well as the older. The differences started to show however where 66% younger users used search engines for work, only 37% of older (65+) users did.
Nokia, Android, Apple, Blackberry, all just a few names in the world which compete for market share in the mobile industry. And according to a new report out today from Canalys, Google – the search engine if you didn’t know, holds the lead with 48% of the global market share. Apple’s iPhone running with iOS, comes in at second place with 19% of the market. It’s just another arena that the search giant is dominating in, thanks to their adaptable operating system, Android.
The tech industry has been saying it for years, that the mobile side of search and business was going to be coming soon. Judging by the numbers in the report, that time isn’t just coming, it has arrived. People are using their phones to conduct searches, post to their social network of choice, make purchases and to text their friends about the newest fad/movie/music/television show. Mobile isn’t just a growing industry, Android has grown 379% in the last year to become the market leader, it’s a massively burgeoning marketplace. Business owners and website developers are acting out of sheer folly to not move to take advantage of this space.
And on that note..
It seems that the more we as search experts try to help someone, the harder it seems to become. Search engine optimization is a momentum based business, it takes time to get the proper results so as not to disappear when Panda attacks or the algorithm makes a major change. It’s sort of like pushing a huge stone along a level pathway, it takes a lot of work to get it rolling, but once you start it going it requires smaller amounts of effort to change it’s direction or even to accelerate it. Once you stop pushing however, or once you stop using SEO on your site, you’ll begin to slow immediately, and soon you’ll stop. And then you’re back at square one in the game. And to make matters worse, all of your competitors that have been working out your methods are coming up faster and faster on your rankings, when you stop they’ll just blow right by you like you’re standing still.
So once you’ve reached your desired rankings, it’s not time to let off on the work. It’s actually time to take it up a notch and begin pushing harder and in perhaps an additional direction, say into mobile marketing.
So in the world of search there’s a handful of true search engines, those little boxes of which you type in your current question or conundrum and off you go into the wild internet. We have Bing, which holds onto somewhere around 27% or so of the search market, Google who holds onto the lions share of search at just over 65%, and all those little crumbs in the bottom are search engines like Ask.com etc.
It’s not difficult to find press about how Bing is making massive inroads into Googles share of search, or how last year Bing grew by over 90%.. blah blah blah. When you boil the numbers all the way down however, all you’re really left with is Google and Bing, and the only way Bing is going to make positive growth in search is to take it from Google. So using misleading titles to the tune of Bing overtaking Google, or Bing Grows 90% over the year are nearly wholely misleading. Even with all of this “incredible growth”, with all of the addins and marketing strategies Microsoft throws at Bing they’re left with a fairly large problem. Despite owning more than 25% of the worlds search volume, Bing doesn’t make any money for Microsoft.
That may not seem like it makes any sense, but look at it from a different perspective, try and see it from the advertising angle of things. The sole product sold by search engines are the advertisements that appear on search pages, which are sold not for a set amount, but based on how many times customers click on an ad tied to the search phrase that brought the user to the page. And since Google has such a huge search market share, they’re rolling in cash right from the start because of their cost per click for their adword programs. Now the one biggest reason Bing doesn’t make money, isn’t because they have a smaller search share than Google alone, as it turns out, the cost per click tied to their advertising model is as much as 1/5 the cost of Googles cost. As bad as that may sound as a revenue model, it actually gets a little worse for the Bing machine. Less CPC looks great on the surface, but as an advertiser it brings up the issue of what is driving that low cost. Bing has less traffic than Google at the outset, the CPC to serve the same ad on Bing is cheaper than Google and in the end it translates into less ad impressions on the Microsoft search engine.
So the question in the end really, is there ever really going to be a solid competitor to the Google machine? If a multi-billion dollar a year company can’t even step into the same arena as the giant and succeed, who truly can? I say bring them all on, competition is what made the web what it is today, more will only make it better.
So if you’ve been tracking your sites progress on Googles search results pages, and you noticed some funny movement in the last week or so, you’re not imagining things. Google came out with it finally and admitted, yes they’ve had another regular update, but with Panda as part of the equation this time. Some have noticed that their sites have shifted a half dozen places or so, and some have noticed that for some of their optimized terms they’ve just completely disappeared.
As shocking and distrubing as it may be to suddenly find you’re not in the results where you were in the previous weeks, you may want to hold off on that complete site revamp to address your disappearance. To put it another way, Google took their search index, full of billions and billions of terms, tossed it up in the air and all of the websites are still coming down. Being filtered into all of their most relevant terms based on the current algorithm, it’s safe to wait just a few more days to see what happens through the weekend.
Google and +1
So search, it’s a funny game, moving, shifting, always changing. Facebook has their ‘Like’ button, which Bing has added their own special metric and weight to. And Google has their newer +1 button which they’ve come out and said basically ‘Yes it’s good for you to have on your site along side the Like button’. Basic fact though, the implementation of the +1 button on your site was actually bogging it down as of late, cutting your performance in half by almost half in some extreme cases.
While the Facebook ‘Like’ button is a flat blue color, the +1 button is a script or two which glows and stands out from your web pages. Definitely a hindrance to performance conscientious site owners, it wasn’t long until another disturbing trend was noticed. Visitors to pages with the +1 button, were slowly and steadily dropping. Almost strangely and on cue, Google has released a new version of their +1 button, faster, sleeker and much more in line with current web speed standards.
And just like the Facebook button, and those scandalous people making a living selling their browser clicks. It seems that because the +1 button can have a positive effect on your search ranking, some of the less scrupulous SEO companies out there are now selling their clicks. It’s not much of a stretch or a surprise really, as there are grey SEOs to be found all over the web selling all manner of SEO tricks. Selling links, scraping and rewriting content for you, Facebook ‘Like’ sellers and now +1 sellers. Just cut the SEO juice from the button and it’s true use will emerge, content promotion because it’s genuinely good content.
Unless you’re a member of the tinfoil hat group, you’ve undoubtedly used the internet and a search engine at some point in the last few days. You may have used Bing, maybe Google, but you had that need for information. Irregardless of which search engine you decided to partake in, you made your choices based on what you learned. But if you’ve ever been curious, ever taken the time, the results from Bing and Google can sometimes completely differ for the exact same search.
Effective searching is, strangely enough, a skill that everyone who is online should have, yet few do. It’s actually difficult sometimes to explain to clients, both existing and prospective, that the more complicated you make search in your head, the more frustrating your SEO campaign will be to you. The first problem as a business and website owner that you need to overcome, is the idea that when people search for you online, they use niche or specialized terms as they work. Unfortunately however, this is where things begin to go over the top in complication. If you own a website and business which fixes vacuums, then it’s in your best interest to optimize and build your site around that theme. The wrong approach to take would be to try and optimize your site around all of the different brands you deal with, instead of using an all encompassing term.
Different search engines display their results differently as well, and you’ll show up for different terms in them. Some of the points which will influence where, when and how you appear are things like your content, your url structure can even influence your positioning some what as can the lack of content. There’s no such thing as too much content, provided of course it’s relevant to your business and website. Keep it simple, don’t overthink it, and before you know it you’ll be showing up in the SERPs for all sorts of terms and phrases relevant to your business.