Browsing "internet advertising"
PricewaterhouseCoopers releases a new report suggesting that spending on Internet Advertising will rise by 20 per cent this year, with expenditure on search to soar by 30 per cent.
It cited the attractiveness of the online medium’s return on investment compared with other marketing channels as one of the main reasons for this predicted growth in the face of the slowing economy.
Yahoo!announced the launch of a new ad platform allowing businesses to buy and sell display ads from one web-based service.
The APT platform is currently being used by a small number of local US newspapers and will be rolled out to more customers in 2009.
MySpace finally launched its long-awaited music service, MySpace Music, which offers free streaming and paid-for downloads, as well as a range of tickets and other merchandise.
Users can build their own playlists and the service is primarily ad-supported.
Meanwhile, Hitwise released new figures showing that the credit crunch is prompting large numbers of Britons to look on the internet for money-saving deals and vouchers, as well as online sales.
The number of people using the internet to catch up on their favourite TV shows has almost doubled in the past year.
Watching TV online increased among the British public from 9% of households in 2007 to 17% in 2008, according to a report by the communications regulator Ofcom.
Viewers are increasingly watching programmes when they want and how they want rather than relying on TV schedules, the report suggested.
It is particularly popular among the 15 to 24-year-old age group, with 26% of them using the internet to watch TV in 2008, up 16% in 12 months.
More than half (51%) used it to watch video clips and webcasts.
The report also found that people in the UK spent a record amount of time on the phone last year.
And for the first time young people have become more attached to their mobiles than television.
They watched nearly an hour less TV each week (17 hours) in 2007 than they did in 2002.
Pensioners are increasingly surfing the internet with take-up of computers, mobiles, the internet and digital TV growing at a faster rate among older people than the rest of the population.
The so-called silver surfer, whose interest in such technology has been low until now, is particularly keen on using the internet for email, instant messaging and chat rooms, while a fifth also contribute to someone else’s blog.
Over-65s spend 90 minutes more time online at home each day than their younger counterparts.
For the first time, more money was spent on online advertising spend than the combined advertising spend on ITV1, Channel 4, S4C and Five.
The Internet will overtake television as the biggest advertising medium in Britain this year, with over 19 percent of total ad spend, according to a forecast by Enders Analysis.
The main engine for growth continues to be paid search on sites such as Google but Enders said it had also seen early signs that the popularity of online video is now making a small contribution to a shift in advertising from television to the Internet.
Analysts previously said advertising budgets had moved to the Internet at the expense of newspapers in Britain — the most developed online advertising market in the world.
“Rising internet consumption and surging consumer e-commerce continue to drive strong growth in online advertising, particularly paid search, in spite of the deteriorating economic outlook,” the report said.
“Our forecast for 2008 is that online advertising expenditure will grow 26.4 percent in nominal terms to 3.56 billion pounds ($7 billion), overtaking TV ad spend, which we expect to fall 2.5 percent to 3.39 billion pounds.”
The report said Google would remain the biggest beneficiary of the growth in search advertising and predicted it would take 80 percent of UK spend on search advertising, up from 78 percent in 2007.
It predicted growth in online classified advertising, which increased 54 percent in 2007, would slow in 2008 due to declines in recruitment and property listings.
One source of growth is online video, however this could still be hard to develop as many of the most popular videos are short and user-generated clips put on sites like YouTube.
The report said broadcasters and online portals were achieving high CPMs — the all important cost per 1,000 views of an advert and a common industry metric — for in-stream video ads, reportedly averaging around 20 pounds, compared to 6 pounds for television spots.
However it warned that the high prices were a result of limited supply and said they would fall as volumes increased.
“In total, we estimate online video advertising will amount to about 35 million pounds or 1 percent of TV ad spend in 2008, with many advertisers using existing TV spots, the report said.
“Not all this money will come from TV budgets, but there are early signs of a direct shift in spend from TV to the Internet over and above the broader shift to online.”
Enders Analysis provides independent research on Telecommunications, Media and Technology.
Came across this blerb in Winnipeg
New media is proving to be a slippery fish, and the fat cats heading our media empires are approaching the Internet the way a 16-year-old virgin approaches a bra that clasps in the front.
The world is changing faster every moment, and small, independent media companies that used to be able to adapt are now great lumbering leviathans that don’t even know how many arms they have. These archaic money factories are suddenly feeling like the rug is being pulled out from under them as newsprint costs rise, distribution models fail, DVRs strip away ads, and pockmarked kids use the Internet to wreak havoc with broadcasting and copyright laws.
According to TNS Media Intelligence, U.S. Internet advertising revenue passed that of radio in 2007, meaning the web has knocked off one of the big three that had been coasting along since the days of Orphan Annie decoder rings – and don’t think the suits in print and TV aren’t feeling a few beads of sweat running down their greasy backs.
And so what are our media companies doing to keep up with the times?
Simply put, many are stupidly devaluing their products in clumsy, base attempts to suck in more dollars.
For example, many print outlets are butchering their online content with pop-up ads that appear after you start reading and actually obscure the text. They trick you into looking at them, and they’ll only disappear after a certain amount of time unless you can locate the tiny ‘close’ button hidden oh-so-carefully in the ad.
And here’s where great journalists such as Edward R. Murrow roll over in their graves.
On the surface, all this may seem petty. You just wait for the ad to leave and you read the story. But if you really think about it, you’re now being forced to view advertising, and you’re seeing what I consider actual proof that media outlets no longer care about their content.
Think about it like this: if 9/11 happened today, you might go online to read breaking updates from Ground Zero.
“America is in shock after one of the worst.” the story might start – and then comes the pop-up ad some publisher believes is more important than critical news.
I think this kind of advertising is a sign of things to come. Print has already sold out with ads that purposely blur the lines between advertising and news, and TV and radio are wastelands of product placement, infomercials and sponsor tags. I’m sure we’re only a few years away from DVDs that force you to watch previews and commercials.
I don’t like being forced to do anything, and I think it’s a truly dark day when journalists roll over and allow their work to be covered up by an ad, even if those in charge parrot lines such as “ads pay the bills.”
Advertising dollars may indeed pay the bills, but media does not exist for its clients. Media exists for people, and outside of the Cannes Lions and the Super Bowl, no one goes looking for ads. Ads are secondary to actual content, and when that content is cheapened or eliminated, the product is worthless and ultimately unmarketable.
Good writing sells papers; advertising does not.
Our media empires should realize that before it’s too late.
While some would argue that the need for search engine optimization for a website can vary website to website, it is becoming more and clearer that search engine rankings can actually make or break a business. Every good businessman will agree that marketing is everything in a business, besides a quality product or service. Search engine optimization is high quality marketing for your website.
Let’s take a look at an example of how SEO can directly affect your business:
A freelance marketing copywriter set up a website to market herself and her services. She mainly used brochures and word of mouth, and while this worked in bringing in clients, she was not making a solid living off the clients that did make it to her website. Someone mentioned SEO to her and she researched and found an SEO company to optimize her website. Upon first analyzing her website, the SEO company had a hard time locating her website within search engine result pages. The SEO team began the optimization which resulted in the copywriter’s website ranking within the top 10 on most major search engine results under the major keyword searches intended. And while the search engine optimization company could happily step back and consider this story a success, the true measure of success after search engine optimization is how successful the website and/or business is after optimization has occurred. The SEO company contacts the copywriter with a follow up and discovers that not only has her traffic significantly increased, she is making a fairly decent living and has had to hire on an extra copywriter to help manage the incoming workload. Only now can the SEO company truly claim success on this search engine optimization project.
If more SEO companies took the time to send out a follow up email just to check in and see how optimization has affected their business clients, the revelations will be astonishing. These companies are spending twice as much on advertising campaigns and techniques, when, for half the cost, proper search engine optimization can actually provide bigger and better overall results. One of our recent clients, for example, is spending $70,000 a year on yellow pages advertising. This gives them a nice page ad in the LOCAL yellow pages. After we finish their new ecommerce website containing all of their parts and products they hope to do away with yellow pages and have little or no further investment while reaching a NATIONAL customer base. As more and more customers go online to search for products and services local advertising paper books are sure to struggle.
Having said this there still seems to be a large number of business owners who still rely on old methods of marketing using paper products. We feel that this is likely because it is hard for long-time business owners to give up on methods that used to work very well for them. There is a strong sense of fear when they consider giving up on paper and going digital. Some feel safer paying out a lot of money for something they know has worked for them in the past. Unfortunately it is not working as well for many of them any longer.
Other online business website owners are hurting because they chose the wrong firm to design their E-commerce website and perform SEO on the new website. Many thousands of dollars later and often many firms later they are still struggling to make any return on investment from their website. Be sure to find the right SEO and design firm before you spend any money. Make them prove their SEO capability with current high ranking websites. Examine their designs carefully to make sure they are clean and easy to navigate. This is one investment you cannot afford to go cheap on. Get the best.
Think of it this way: With regular, everyday advertising, you are only reaching the area within the boundary that you advertise in. With search engine optimization of your website, you are literally advertising to the world—an endless opportunity for success!
It is important to understand that even the best search engine optimization cannot help you if your website is poorly constructed, difficult to navigate, or the content does not contain and maintain fresh, up-to-date information. A major part of overall search engine optimization lies within professionally written and fresh marketing text. And, unfortunately, not all businesses will see such a huge turn-around after search engine optimization. However, considering that regular marketing can be substantially more expensive than SEO, it is safe to say that SEO is a more cost effective way to approach marketing where your business website is concerned. And as we stated earlier, with search engine optimization you are marketing to an entire world of potential customers.
Fresh Traffic Optimize can help bring the world to your website. Call us today for a free consultation and website analysis at 204-942-4200
Geo targeting (in internet marketing) is the method of determining the physical location of a website visitor and deliver different content to that visitor based his location, such as country, region/state, city, metro code/zip code, organization, ISP or other criteria.
Or in more generic terms, “tell Google your address so they can share with potential customers”.
Geo-targeting is the practice of catering to internet searches based upon their addresss. And it’s smart SEO. Many search engines and directories offer some type of geo-targeting capability. Usually, these normally require that your physical address be included on your web site, or that you list your site in the right section of a directory.
“Location! Location! Location!” Well, location is becoming more and more important on the Internet as it in the real world, so don’t skip the geo-targeting aspect of search engine optimization. Give search engines and directories the extra information they need to ensure that your site shows up in locally.
A potential client recently asked a good question. She regularly reads various search-engine-optimization websites, and she was confused as to the current meaning of the term “SEO.” What, she wondered, was the difference between SEO and online marketing?
Search engine optimization, or SEO, is constantly changing. As the major search engines update their algorithms and redefine how their search results will be determined and displayed, the SEO industry must adjust and redefine to follow those trends. But there is a new trend as well: Search optimizers going well beyond search engine results and into other marketing areas but still calling it SEO. It gets a bit confusing.
By definition, SEO refers to the process of optimizing a website with the goal of having major search engines (primarily Google, Yahoo! and MSN Live Search) return pages from that website in highly-ranked search engine results. SEO is almost always employed as a form of marketing, but it is a very specific form of marketing that takes place within the search engines.
Lately, some industry blogs have suggested that SEO has grown beyond its primary parameters, suggesting that successful SEO includes expanding into other realms of marketing. I don’t think that makes any sense. By definition, SEO – search engine optimization – does not include any form of marketing that goes outside of search engines. The use of the term SEO in such a way is disingenuous and confuses many webmasters and owners of ecommerce sites.
Let’s be clear: Online marketing (also referred to as web marketing and Internet marketing) is a term that includes SEO as one marketing aspect among many and not the other way around. It may be a matter of semantics, but as there are well-defined terms to describe the wider practices of marketing on the Internet, why is there a need to redefine SEO to reflect that process? It’s a very useful term as is!
Some SEO professionals may be recognizing that search engine optimization is moving away from a stand-alone industry and towards being one arrow in the quiver of the online marketing industry. They are compensating for this by simply including more forms of online marketing under the SEO heading.
But SEO practitioners shouldn’t fear this move. If the natural path of SEO is to interact with other forms of online marketing, so be it. One can hold this SEO position quite confidently because SEO is not going away. Or, SEO practitioners can expand their boundaries to become more general online marketers – and call themselves just that. But, it should be one or the other; there is no point in redefining terms.
What does this imply for ecommerce sites that are simply trying to employ some SEO to boost sales? Well, first and foremost, a well-optimized and usable site is still priority number one. The best bang for your buck (or your time) is addressing the basic SEO assets of an ecommerce site because natural search engine results are still one of the best ways to drive traffic and sales.
If the SEO is solid for a website, look to augment it by incorporating other forms of online marketing, especially social media. Get involved in the blogosphere whether you do it yourself or hire an outside firm. Taking into consideration a website’s focus and demeanor, consider using YouTube and other video sharing sites to promote a website and drive traffic directly. Remember that PPC (pay per click) search advertising, while often overpriced, can augment a natural search campaign.
But don’t be confused by those who are twisting terms. SEO is still SEO – search engine optimization. Make SEO the skeleton of your online marketing efforts, but don’t be afraid to hang a little muscle and meat on those bones. If your optimization is strong, other online marketing avenues may be a natural – and logical – step towards more sales.
Or do they?
A new analysis of online consumer data shows that large Web companies are learning more than ever before about the details of what people search for on the Internet. The analysis was conducted for The New York Times by the research firm comScore, provides what advertising executives say “is the first broad estimate of the amount of consumer data transmitted to Internet companies every day.” What’s indicated is that Web companies are, in effect, taking the trail of crumbs people leave behind as they search the Internet and analyzing them to anticipate people’s next steps. So anybody who searches for information on topics such as sports equipment, clothing, hotels and soft drinks may see ads for those products and services later on.
Web firms once could monitor the actions of consumers only on their own sites. But over the last couple of years, the Internet giants have expanded their reach by acting as go betweens that place ads on Web sites, and as a result, can follow people’s activities on far more sites.
ComScore analyzed 15 major media companies’ potential to collect online data. The analysis captured how many searches, display ads, and page views occurred on those sites and in their networks. Yahoo came out with the most in a month on its own sites, MySpace, owned by News Corp., and AOL, a unit of Time Warner, was not far behind. Google also has scores of data-collection points, but the company says it is unique in that it mostly uses current information rather than past actions to select ads. The depth of Yahoo’s database helps explain why AOL is talking with Yahoo
about a merger and Microsoft is willing to pay more than $41 billion to
The comScore figures includes the data that consumers leave behind as they browse, and does not take into account voluntary exchanges of information such as, registering for sites or e-mail services.
If your the owner of a Winnipeg Used Cars Dealership and need more customers and more traffic to your website or want to list high in the search engines for used cars Winnipeg, car dealer Winnipeg, new and used vehicles in Winnipeg then you need to speak with Fresh Traffic (SEO) Search Engine Optimization (optimization) and Search Engine Marketing solution experts, providing global search engine optimization, search engine marketing (SEM), pay per click management (PPC) and link building services to Winnipeg Car Dealerships from their Winnipeg office.
Internet leader Google has been named the number one business brand in Britain by the Superbrands Council.
The organisation uses an independent selection process, seeking the opinion of a council and a representative sample of consumers, and found the Internet Advertising giant to be the foremost brand in the UK.
Google is hugely popular and its way of working – which includes “twenty per cent time” whereby company engineers are encouraged to spend 20 per cent of their work time on projects that interest them – has obviously struck a chord with the public.
In December last year, Google was by far the leading provider of videos online, with Google sites (including YouTube), underlining the popularity of the site.
Arch-rival Microsoft, which provided a mere 1.8 per cent of online videos, was placed second in the Superbrands list.
Stephen Cheliotis, chairman of the Superbrands Council, pointed out that companies need to ensure their brands are credible in a more uncertain economic time.
“Reputation is a company’s greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability,” he said.