Browsing "internet marketing"
If you have an Android or Apple smartphone or tablet, there’s a good chance Google has a fairly comprehensive idea of what you do and where you go every day.
Assuming you have the location history and location reporting settings activated — which you likely will if you regularly use apps like Google Maps, Facebook or Foursquare — and are logged on to a Google account, the various points of reference being recorded can be taken together to reveal a map of your movements.
Using a little-known Google site, you can actually view the data the firm has accumulated about your activities and see it expressed as a shockingly detailed map.
First, make sure you’re signed in to the same account you use on your phone, then go to this Google website. The default view shows your movements from today.
So I’m searching through online and decided to have a look who’s advertising on Kijii in Winnipeg if anyone for SEO Services, sure enough we have a few people/companies advertising, I came across one a Winnipeg Tech company I have never heard of offering Guaranteed Page 1, with premium packages, websites and domain name sales for very little money, they even promised to recover ranking for you.
So intrigued I had to look further, sure enough it was a new domain, registered for 1 year in Feb 2014, ok straight away that’s a red flag to me, so I looked further, let’s go to google and type the domain name in, sure enough no ranking, not even the website came up, only the address they use on their Kijii ads, but it does have a local number, no address and just one page promising the earth.
Now having been in Winnipeg for 7 years now I have seen SEO experts and companies come and go, change their name and so on, so this one is probably no different, at a guess someone in a basement or another country targeting my local market, either way not very good.
But to Winnipeggers this might look great, we do tend to be bargain hunters here, but what pisses me about people like this is, it’s these kind of people that get the industry a bad name, they come in promising the world, we have had a few in Winnipeg the last few years, you tell people but they don’t listen, rip a few companies and leave and we get to pick-up the piece or it frightens them off from the net after being burned.
So business people of Manitoba, if it looks too good to be true, it usually is. Please do due diligence, go to Google, type in the name and see if you can get any more information on them, then search for what it is they do and promise, if they don’t list themselves, how are they going to list your company, it’s simple really.
Beware of big RED PHONES, Just saying
One of the better things that you can do for your company is to market yourselves online properly. I know it sounds rehashed to always be talking about it, but there’s very good reasons why you should be looking online for your growth.
Benefit #1 – Cost
The barrier of entry to get involved with online marketing can vary greatly depending on your business model of course, but there is always a few niches that can be explored. Typically the due diligence while working with a new client exposes the terms that they would like to be visible for and more often than not their visitors are searching for something different all together. The differences can be as seemingly insignificant as adding a letter to a term or as radical as completely changing your course in marketing which can all impact the cost of your online campaign.
The point of the first benefit, however steep the cost may be ties the next few points together in a neat little bow.
Benefit #2 – ROI
The return on investment where online marketing and branding is concerned is second to none. When you’re bringing hundreds if not thousands of visitors to your site on a weekly and sometimes even daily basis you may end up experiencing something you were unprepared for – not being able to meet the demand suddenly imposed upon you and your business.
Benefit #3 – Qualified Audience
Quality and properly executed organic marketing campaigns bring something special to your business that print, radio and television advertising can’t claim – the audience that has found your website was actively looking for you. Old advertising and media methods are great if you’re just after pure saturation in the marketplace, but how much of your advertising dollars in those avenues are being lost due to being irrelevant to the viewer/listener/reader? Having an already qualified visitor ending up on your website is half way to having your desired conversion on your site whether it’s a sign up, a sale or a contact form filled out.
Just a short time ago one of the largest sites on the entire web was hit with what looked like a manual penalty from Google. This week it sounds like they’re firing back with a little tongue in cheek report stating “there is no measurable benefit” to paid ads – aka Adwords.
It’s an interesting read as eBay is one of the largest ecommerce sites on the web and they would definitely have the budget and manpower to really determine how much paying for a service like Adwords really benefits them. For a quick review of just what Adwords are to search, they’re the paid advertisements that appear on the top, bottom or to the side of the search results page. They’re like the chocolate bar isle in the grocery store as when you click them you’re brought to exactly where you would expect to. Search for ‘buy cars winnipeg’ for example and you’ll see ads from companies like Ford and Hyundai at the top or side of the page, having paid to appear for that term. eBay contends that using paid advertising is ineffective and that in the majority of the cases they researched the leads generated were people already loyal customers of the company whose ad they clicked.
They did however admit that when using generic terms like a brand name search there may still be a benefit attached to spending on those ads.
Unlike branded search, where a firm’s website is usually in the top organic search slot, organic placement for non-branded terms vary widely
As a search marketer however there is a handful additional uses that Adwords can be used for. We can use paid ads as a test bed of sorts, just to gauge the interest of a set of terms in a specific location for example, over a very specific length of time; instead of investing man hours and effort optimizing for a set of terms that have no traction. Paying for a campaign also allows us to receive important keyword data, doubly important now that Google encrypts all of their searches coming through the results pages, this keyword data can allow us to adjust content based on interest quickly, and accurately.
For eBay to come out and say that paying for advertising isn’t worth the cost is a little short sighted, perhaps they’re just feeling a tad left out after being on the wrong side of the search engines wrath this past week.
We find here that we field a lot of inquiring phone calls from business owners looking for help with their online marketing. That’s find and great, but one of the questions that I often receive the longest pause when gathering information is when I ask what their goal is – are you going after a local market or a national market?
Recently a survey found that four out of five smartphone users conduct mobile searches to find nearby businesses offering the products and services they want. I’m sure that you’ve found that you do it yourself in this particular scenario – you’re out shopping and you find the item you’re after and you whip out your phone and start searching and comparing reviews and prices. An old school sales average tells the story that for every 10 pitches you’ll likely garner a sale, it’s one of those rules that are just known. If your site is built correctly though and you’re active with your mobile and local presence that average can jump to one in five instead of one in 10. Just let that sink in for a moment, and then contact your providers and make sure that you’ve been setup with local and mobile optimization in mind. Have your product lists, prices, phone numbers and physical addresses are some of the most important elements to include on your website, and absolutely required when targeting local customer groups.
An inconvenient truth is that most businesses are missing local opportunities because it is seen as more work than it is worth. Setting aside the improved positions in the results pages, making sure to give your site and products the extra TLC to be viewed and found on mobile will begin improving your conversions and fatten your bottom line.
When you’ve finally gotten your website online there are a million steps that you need to take in order to be ranked at the top of your niche market on the results pages. Instead of trying to explain each point, we’ll take a different tack this time around, how about a list of things of what not to do on your website.
If you’re not managing your site yourself, hopefully the person or agency you have contracted is on the ball and has a clue about how not to run afoul of the rules. If your site gets hit by a spam penalty, whether by the algorithm automatically or if you’ve been flagged manually, it isn’t the end of the world it can be fixed. But let’s get started so you can have a cheat sheet for yourself to check on your agencies efforts where your website is concerned. A note just before we get into things, these are not hard and fast rules, the internet isn’t even remotely a black and white entity, so take everything you read below with a grain of salt.
Misspelling words is an every day thing, everyone does it billions of times per day. But one way that you can run on the wrong side of the web spam team is if you happen to register a domain name with a misspelled version of a highly notable brand name in your niche with the idea to try and generate traffic off of the misspelled term. This is a good example of the web not being black and white, anyone can register any domain name so long as it’s available – but that doesn’t mean that the search engines don’t have a say in where it’ll place it in the results pages.
Having a meta refresh in your homepage, effectively locking visitors into your website by messing with their browser control. It’s not uncommon that when you arrive at the wrong website you hit the back button or the backspace key to return to the page you were at. But using a method like a meta refresh in the header of your websites home page removes that option to a visitor to your site. The basic sequence of events with this type of refresh is when a visitor lands on your page, it refreshes itself a time or two so that when they press the back button, they don’t actually leave the site. Instead they’ve just refreshed the page again and they’re back where they don’t want to be. It’s a frustrating experience in general for users, and a no-no with the search engines.
Having your website encoded entirely in Flash, Java and even some versions of Ajax or Silverlight which require specific browser plugins to function correctly. While this isn’t a negative with the search engines specifically, using entirely visual only coding effectively hides your website from the search engines. Being that Google, Bing and other engines look for text on a website, the text on a Flash and even sometimes Java scripts isn’t readable by them so they assume it’s a blank page. They are getting better at digging the text out, but they’re not all the way there yet so keep that in mind when a designer approaches you with a flashy visual display that has no real text elements. Along the same line of thinking but this time where users are concerned, more and more people are accessing the web with tablets and phones. iPads and iPhones take up a sizable share of the mobile marketplace and they can not display any Flash and some Java, your site would literally be invisible and unusable to an iPad user if you had an entirely Flash built website.
When you think of search results you often think of the biggest names in the game, Google being the biggest of them all. Bing sometimes shows up of course and they’re upping their game lately which is a very good thing for the internet as a whole.
The latest improvement that Bing is working on is actively leveraging the power of other search providers as well. The preliminary shots of how this is playing out is turning out to be handy to find local results and help you make a decision quicker than having only a single list of results in front of you. As an example, you may be looking for an dinner option for the evening, and if you use Bing for your search now you have the option of seeing additional results from sites like Yelp. Having more options in your search results page may seem counter intuitive but for everyone involved it’s an improvement. This follows somewhat in suit with how Google has had to open up their results page in the EU anti-trust settlement.
As a user, more options to make a decision is always a good thing. Not only does it allow you to possibly read some reviews and see personal experiences from other patrons, but you may get a handful of different results as well with which to base your decision.
As a business owner, having your name out there for even more potential terms than you’ve originally targeted can help grow your customer base. Making sure you have positive reviews and experiences will help your reputation with the other sites like Yelp or OpenTable, and also helps to reinforce your position in the organic results as well while growing your local customer loyalty.
Change is a great thing to be happening with the search engines and hopefully the inclusion of the other forms of providers only increases the quality of results as a whole.
Just read a really nice post about how no three month course can teach you how to code, I think this also applies to my industry, Internet marketing. I see colleges mainly online, pumping this crap out weekly, Get an Internet marketing Diploma in 3 months and earn millions, get qualified today and reach your potential.
I agree that some education is better than none, but nothing gets you more qualified than hours, may be the first 10,000 trying different things gets you at the starting blocks, any ways read the story, it probably relates to quite a few industries and remember, there’s no real short cuts in life or work, you reap what you sew and experience counts, a lot.
Time for a little bit of free advice for you and your website, especially if you happen to be an affiliate or a licensed dealer for a larger company.
There are definitely some positive aspects when you work as a dealer or an affiliate for a larger business or brand. You gain the instant recognition and the branding power built by the advertising dollars that have already been spent. You also usually have access to their marketing teams and some of their infrastructure in order to help develop and grow a web presence for yourself. Oodles of content, images, videos and more marketing materials than you would likely know what to realistically do with. Usually the conversation with the branding team consists of them telling you that as you build your site and use their assets, consists of being advised to just go ahead and copy what they’ve written and if you have any issues just link people back to their website.
Please, if you’re an affiliate or a dealer for a brand don’t do this.
Having all of their promotional materials, text content and images is an amazing start to your website and being able to promote their product but the last thing you want to do is follow that type of marketing advice. Instead what you want to do is use their text content as a guide and recreate it in a way that benefits your business and it’s location instead of copying it word for word. The images are less of a concern, as you can’t really edit them without losing the quality that some branding companies put into their photos. When you copy and paste your dealers content you’re basically telling the search engines that you’re selling their product – see my content is the same and I have the affiliate links and everything! And the search engines will promptly drop you down the page for that branding term as well, for precisely those points. Regardless of who you are, how large your brand is or how much money you make, if you try and skimp on the rules of the search game then you’re going to lose. Just ask BMW, Teleflora or JC Penny, they all had their own problems of course, but they’re multi-billion dollar brands and the search engines had no qualms about doling out penalties when they were necessary. Remember that with your small business when you’re ready to bring your site online, take the time to rewrite the content to make it relevant for you and your business. Cheat at your own peril.
We’ve always extolled the virtue of quality content with your website and about how it can help completely turn around an otherwise floundering web presence. There are two points when writing your content that seem to get missed frequently, the title of your content and the opening characters.
The first sentence of your content is just a little more important that the body of your work, only because it’s often that your search description will be pulled from that phrase. In order to ideally make the best use of that opening phrase a couple of points to consider when beginning to write your newest web page or blog post.
There are actually two sides of the coin with this first one – you can either get directly to the point of your content or if you don’t make sure it is a leading statement which compels the audience to continue reading. This is the hook you need to consider when attracting visitors to your site, do you want to grab them and drag them in with a pointed statement, or do you want to lure them in and have them browse your website and take in more of your pages online. Neither approaches are wrong, one is just a more gentle approach to your online audience.
The other issue that we see when working online is website owners having an amazing website and not showing up in the search results because they’re trying to be too clever with their content. Here at Freshtraffic we offer digital marketing and online branding services and that’s reflected directly in our first sentence when you arrive at our site.
Fresh Traffic is a boutique digital marketing firm HQ in Winnipeg, Manitoba.
We have who we are, what we do, and where we are all in just 76 characters in our opening phrase. Keep that in mind when working on your own web pages and content.
Not to forget though that the other major hook for your content is the title of your page and your content. Your title is the first thing that everyone sees to your content and website online so you need to ensure that it meets a couple of criteria or else you’re just wasting character space on the page. First thing to consider is actually a major point with your opening phrase, the length of your title. Ideally you’ll make your title less than 100 characters, because honestly anything even approaching that length is too long of a title. Use Twitter as a role model, a best case scenario is being able to fit your entire title as a Tweet with room to spare with an added “New Post” or “Flash Sales!” as an idea. The second title point coincides with the first, you should concentrate on making your title extremely clickable, link bait all on it’s own. Making your website and content highly relevant and becoming the leading authority in your niche market goes a long way to making your website linkable (visitors write their own content and link back to your pages) but the title of your pages and posts is the icing on the cake.