With the way things have been progressing online, it’s not much of a stretch to think that some of the old ways have gone to the wayside for search engines. Google, Bing, Yahoo and all of the others out there need to choose a metric of sorts where by it allows them to determine what is relevant to certain topics and categories. The long running, and highest contributing factor since the beginning, has been linking to websites; both those which are relevant to your business and those which may help your positioning. It’s a very simple formula really, site A compiles a great deal of information about cogs and becomes known across the country as the top producer and information source for them. Site B, is a reseller of site A, and as such provides a link directly too site A, helping cement their positioning online as the top purveyor of the cog industry. That’s a very basic example, multiply that a trillion times and you’re beginning to see the beginnings of the internet, and how linking works to sort out the web.
Over the last couple of years especially though, the social web has made a big splash. Facebook, Twitter, LinkedIn, Pinterest, Google+, all social sites which are being hooked by the spiders and are being more frequently plugged into your search results. Some companies out there like to make the correlation that the larger the web has gotten, the more community focused people have become. Instead of searching out for the best cog company, people are asking their friends on Facebook and Twitter for example. It was a shock that ran through the SEO industry to think that the value of links was going to be tossed away, all because people suddenly had the ability (not that they didn’t already) to ask their friends for their opinion. It’s a (non)issue that continues being blown out of proportion by the unseasoned search experts out there.
Bet a very simple truth is this, the weight that linking and back linking to websites sin’t going to go away. Not just yet, and not in the near fore seeable future at any rate. That’s not to say that social signals and social linking isn’t going to become the heavy weights at some point, but that point is not today, not next month, and not next year.