Browsing "internet marketing"
Newsflash. Local Winnipeg businesses who work with Fresh Traffic have seen there website traffic exceed over 12 million hits for the last year alone and still climbing.
As more and more small medium size company’s come onboard for help with Internet Marketing, Social Media and Search Engine Optimization (SEO) we see this number doubling by 2012 end.
It’s never too late to start, if you have a website but no traffic, rankings or earnings, pick up the phone or email Winnipeg’s leading Internet Marketing company today, you will be glad you did. Tel: 204.942.4200
As technology advances, so does our means of communications with others and the public. The radio and television were two technological mediums that companies used to advertise to their target audience. However, since the mid-1990s, the Internet has drastically changed the way we share information. It has turned into a new way for businesses to market their products or services directly to their target audience. Online platforms, such as websites and social media, offer a lot to companies such as higher ROI on their marketing campaigns and more business.
Research shows that more than half of all U.S. residents and more that 3/4 of all U.S. adults are online. A recent survey found that 92% of online adults use search engines to find information on the Internet, with 59% who do so on a typical day. Of these daily searches, 46% are for information on products or services. 89% of U.S. Internet users search online before they make a purchase, even when the purchase is made at a local business.
With an astounding amount of people and potential customers online, it is important for Winnipeg companies to have an online presence so they do not miss out on opportunities and business that could be found on the Internet.
Top 5 Ways to Create Strong Online Presence
1. Website – This allows companies to post valuable information about their company and their products or services. It is a centralized location where users can learn about what the company has to offer. 60% of all organic clicks go to the top three organic search results. With correct SEO and keyword placement and number of indexed pages, websites are able to rank on search engine results – helping them get found by users who are searching for topics related to their company.
2. Blogging – 65% of daily internet users read a blog. By keeping a frequent blog, 2-3 times a week, you are contributing to your website’s SEO and are generating traffic to your site. B2B companies that blog generate 67% more leads per month than those that do not. Businesses that blog at least 20 times a month generate 5 times more traffic and 4 times more leads than those who only blog a few times a month. Blog posts need to be valuable and remarkable content and need to be of interest to your target audience. Instead of solely company news, you should write about industry updates or other information that is of value to your target audience. By continuously updating your blog with industry updates and information you are positioning yourself as a subject matter expert. Also, by opening up the comment box, you are allowing direct communication between you and your potential customer – a place where you can offer advice and suggestions.
3. Facebook – 93% of U.S. adult Internet users are on Facebook. As of date, there are more than 800 million active users on Facebook. When users “like” company pages get updates made to the business’s profile, such as new wall posts (blog and industry news updates), pictures, videos, discussion questions and more. Facebook allows companies to easily provide updates to followers as well as interact with users via comments.
4. Twitter – There are 100 million monthly active users on Twitter with over 250 million daily tweets. Companies with over 1,000 Twitter followers get 6 times more traffic. 70% of U.S. Twitter users are more likely to recommend the brands that they follow. Twitter accounts allow companies to share quick industry or company news, as well as blog posts to followers. Since posts are only allowed to be 140 characters, they are read quickly by followers, allowing them to easily decide if the topic is of interest to them. These updates can link back to your website or blog to drive traffic to updates you have made. With more than 1/2 of active Twitter users following companies, brands or products, it is important to make sure your company creates a continuously updated page for them to engage with.
5. LinkedIn – As of date, there are over 135 million professionals on LinkedIn. Company profiles allow businesses to connect with other professionals and establish themselves in a professional setting. They are also able to provide status updates on industry or company news as well as blog and Twitter updates to its followers. It grants companies the opportunity to network with others in their industry as well as become members in groups consisting of other members that may be of interest to them.
Working in the field of search engine optimization, you can sometimes run into one of your most dangerous client. Dangerous perhaps, is a rather strong word but let me explain a little and then you can make your own judgement.
There are millions of pages on the internet about SEO, SEM, social marketing, etc. There are experts that number into the millions as well if you were to believe all of the results when you search for search engine optimization expert as well. A problem with having so much.. information available for consumption is you tend to end up with large amounts of people who think they know what they’re doing. And more often than not, that blog that they read only told them a portion of the steps necessary where SEO is concerned. This point, is where the ‘dangerous’ part stems from.
When you’re dealing with a client who has done a lot of reading on the web about SEO, you start to run into some frustrating situations. Hopefully they just like to have a conversation occasionally about SEO, ideally questioning what they’ve actually read for themselves. Your worst case scenario would have to be your client poking around at the work that you do on their site for them and, at best unravelling it, or at worst completely ruining it. And as terrifying as that may seem, it can even get worse yet. When your client has a tech who actively builds onto and maintains their site, it can turn into a bit of a stand off.
It’s a thin line to walk when your client thinks they know what SEO is, but that line gets blurred when they try to push what they know as the method they would like you to use on their site. Horses for courses, if you don’t know what you’re doing where SEO is concerned, it’s best that you just sit back and work out how to capitalize on the influx of new traffic.
Mobile: Well we are almost getting there with Mobile. I’ve long been frustrated since living in Canada that us Europeans and Asians are so much more phone savvy than here in N.America. They use their phones to pay for things. Why can’t we? (Probably involves banks’ stubbornness to let go of the fees that are involved). But I think we’re getting there, slowly but surely. Google also introduced its Wallet platform in 2011, but most of you probably haven’t heard about it or used it yet.
Google + Google’s got to do a better job marketing Google + if it wants some of Facebook’s market share, and thus far, it’s done what it does with all its platforms: put it in beta to make it highly desirable, then sit back and wait for it to become popular. Come on Google, I know you can do better.
Facebook IPO: the $100bn question of 2012. If it ever happens, Facebook will be the frenzied float of 2012, with a possible valuation of $100bn. As Mark Zuckerberg considers the options on whether to publicly list the social media site which has 800m users, or will he learn from Google who shunned the Wall Street banking community and creating a retail offer via an auction? I think he’ll go the Google way myself, but with investors trying to pick the next Google and avoid the next Yahoo! in the rapidly changing internet age, the question is, will Facebook be around when Zuckerberg is old?
Digital marketing trends: Facebook, Twitter and LinkedIn are expected to see their online advertising revenue increase at substantial levels in the near future. However, the continued shift of advertising dollars toward the Internet and social media in particular only tells a part of the story. Google’s costs-per-click advertising costs are rising, putting it at risk of driving advertising dollars elsewhere. In order to maintain its lead and combat the social media upstarts, Google will look to innovations including improved matching algorithms that use ad inventory more efficiently. With search outpacing Apps for dominance in mobile marketing, (paid search already claims the largest share of mobile advertising dollars), advertisers should expect it to attain outsized gains again in 2012. With mobile ad dollars, tracking and analytics is an issue; advertisers lose visibility when a visitor clicks into the app marketplace or uses an app. Tracking a click from a mobile application using traditional analytics tools is difficult. Advertisers will try to simplify the mobile browser web experience. HTML 5 will help by making application design available on mobile devices via a standard Web browser. HTML 5 will also make it easier for search engines to find important content on a website, allowing for easier audio and video streaming and allowing search engines to “read” images and animations, something they previously have been unable to do, bringing great potential for search engine optimization benefits to flash-heavy websites.
Happy new year to all our clients and friends, we hope 2012 will be prosperous to one and all.
A question often asked in the course of a discussion with a client, whether new or existing, is how do we determine our costs as a search engine optimization company. It’s not a single, or simple answer as each clients needs are unique as anyone fully involved in the industry will tell you.
One of the factors which determines your cost for your SEO, is what types of keyterms you desire to optimize your website for. If you own a company which manufactures toys and you’re the new kid on the block, being able to drive your website up in the SERPs is going to be difficult. Doing just a generic search for the term ‘toys’ returns 1.9b (yes, billion) pages. Granted that’s a rather generic term to try and optimize for, but each term is met with it’s own challenges to overcome where keywords are concerned. The number of terms you’d wish to be optimized for also lend to the maintenance cost of your website.
Another determining factor that affects your overall cost is the overall quality of your website and it’s content. If we need to sit down with you and assist you in rewriting each and every page due to lack of quality content, it’s a necessary step which needs to be in place before we even begin to think about scouring the web looking for back links for your site. As well, if your website is full of choppy code which needs to be addressed, or even if your website is so woefully out of date that a complete rebuild is in order, these also contribute to the overall costs.
These are only a couple of the factors which contribute to your companies online advertising budget, thankfully however if you need to rebuild your website or rewrite your content those are often one time costs. The consistent maintenance which needs to be addressed to continue ranking well in the SERPs however, is where the majority of your budget needs to be directed. And as the web becomes more and more competitive, that budget will need to be adjusted every 12 months or so.
If you’re building yourself a website for the purposes of getting your brand out there and it’s your first foray into online marketing, there are some key points you need to keep in mind. Whether it’s your first step into digitizing your presence, or you’re well versed with the jargon, a refresher course is always a prudent way to dissect your presence and how effective your search engine optimization has been implemented.
How is your content written? Is it clearly worded for visitors to quickly find what they’re looking for? Or have you crammed your pages with industry specific terms which only those ‘in the know’ could have any knowledge of? When you’re creating content for your website, new or established you need to keep your target demographic in mind. You also need to bear in mind the overall theme of your site as you create your content. Your keyword balance needs to in the forefront of your mind as does your target audience.
You should take the time to examine your website navigation and how your pages flow as you follow your pages. Is your menu well ordered and intuitive to the user? Or do you have it crammed with every single page within your website? Just because you may offer 35 different services as a company, doesn’t mean you need to build your menu with a flyout of 35 different pages. A sitemap takes care of a great deal of the indexing for the robots and allows them to follow it to double check your links for you.
A consideration to keep in mind as well, what is your target area. Are you searching for multi-national rankings, or do you want to own your local market. Your site needs to be tailored to your needs, sometimes shooting for a smaller target, can lead to larger gains as time goes on. These are only just a few of the good practices you should employ as a website owner or builder, but they’ll go a long way towards helping reach your goal of ranking well on the SERPs.
2011 is very nearly complete, another year of search under our collective belts and hopefully we’re all just a little bit smarter. With the world being digital, it’s fairly simple to get in tune to the heartbeat of the world and what is on ‘our’ minds. Google has pushed out it’s Zeitgeist for 2011, in a great little tool that’s easy to browse through and learn just a little about what makes us tick.
The overall top 10 fastest rising searches of 2011 just happened to be:
8)TEPCO – Fukishima Reactor Plant
If someone who’d never met a human before saw this trend list, they’d be hard pressed I think to wonder about our fleeting fascination with global topics. One potential disaster that could have harmed untold numbers of the Japanese population nearly buried on a list of electronics, television and pop stars, video games and tech gadgets. Maybe the list is a little better closer to home? Lets have a quick look at the top 10 fastest rising searches for Canada
3)Canada Post Strike
7)Game of Thrones
Well.. it seems that we’re not much better than the rest of the world, with having Rebecca Black, Ryan Dunn and a video game taking 3 of the top 5 spots in Canada. Maybe next year we can try a little harder? Happy holidays
Search engine optimization for the web is pushing along to nearly 20 years old as a technology, so it stands to reason that a lot of the work that you may have had to do years back is no longer applicable to the web standards of today. Some of the previous ‘tactics’ that web techs might use to be noticed by the search engines have even been kicked to the curb as black hat, or completely against the rules.
As time moves forward, so does technology and the means of which to be used and be visible on it. Smart phones have made a massive impact with how people access and interact with the web, so it’s nearly past due that you should check your website. Check it for how friendly it is on multiple mobile platforms. Smart phones, tablets, iPads and more. Mobile web browsing is quickly becoming one of the preferred ways for people to satisfy themselves. Dining, entertainment, shopping, travelling directions, they’re just a smidgen of the reasons that you need to be concerned about.
Don’t get too worried however, just because more and more people are using mobile devices to browse online it doesn’t mean you absolutely need to dump mounds of cash into a new, mobile only website. Your normal site may even do the trick, provided you have a few ideas in place. Primarily, don’t let anyone tell you that you absolutely need a dedicated mobile site. The majority of the tablets and smart phones available have the ability to render a standard website just fine on their view screen. With pinch and drag zooming technology on their touch screens, browsing isn’t terrible provided the site isn’t crammed with flash or a lot of dynamic mouse over content.
Try and keep your website clean, professional and simple to navigate and it will help with your users and with basic SEO. Adding java or ajax navigation or having a completely flash based website makes it very tedious for a mobile user to work around on your website. As well as giving search engines difficulties when trying to determine what your business does. Think simple, mobile devices don’t have the same processing power as desktops do so keep the active elements to a minimum if you absolutely have to have them. Search engines as well on that same token, don’t see the internet the way people do, they don’t see images and effects, they’re only concerned with the language of the page. Bear that in mind.
We won’t even bother delving into mobile metatext files, CSS devoted to handhelds or trying to optimize a site with shorter keyword points. If you’re worried about how your website handles mobile devices, get one and have a look. If you have problems working with your site then you need to re-evaluate how your site is constructed. And just maybe consider “if it’s this difficult to use and find on a smart phone, where do I stand in the SERPs”. Keep it clean, keep it simple, keep it to the point. If you bear in mind even just those three very simple SEO pointers, you’ll do well on both the mobile and the desktop front.
Online marketing has been shifting for the last 18 months or so towards a more social environment. Facebook, Twitter, company blogs and games are even making an ever growing impact on the marketing world. As the social aspect of the web continues to gain momentum, you’d be foolish as a business owner to turn a blind eye.
Just one aspect to keep on your business radar would have to be the growing usage of online economies and digital currency. I’m not speaking of using credit cards to make online orders, the currency in question is like a Facebook credit. Micro transactions using a websites own marketable credit is a direction the social sites are currently using and one which will continue gaining headway in 2012. Facebook has it’s 800 million users and more than half of them play at least one of the social games found on the site. Just like the Air Miles program which rewards points for using their card at select retailers, social sites are getting in on the act in much the same way. Play a game or use an online product for a certain amount of time can earn you points or virtual currency to use on theirs or an affiliates site.
Also tieing into the micro economy and transaction realm, is the ever growing use of turning the world of business into more of a gaming atmosphere. Not in the sense that meetings will be comprised of blasting away zombies or taking out an enemy force, but issuing challenges and giving bonuses and rewards to successful completion of tasks. To further expound on the idea, all of the little tasks you complete each day help contribute to a greater overall company score which in turn grants you a position on your divisions leaderboard. This positioning may influence things like when your turn comes to book vacation days, helps drive you to a higher raise or perhaps even a promotion further into the company. It can help give instant gratification to workers and also long term growth as an employee as it can give everyone a visual of just how they’re doing in relation to their peers.
And of course, as the social scene continues to grow as we add +1 and Like buttons to our websites, sharing your ideas, opinions and tastes helps you and your website if you take the time to notice those metrics. Every new product you launch, new page you add to your website or blog post you submit with information about yourself and your company can, and will be scrutinized by the never sleeping eyes of the web. As scary as it may sound initially, it’s actually an incredibly powerful tool if you track the positive and the negative feedback you receive.
The social side of the web won’t slow down or stop growing anytime soon, with more and more people coming online everyday to share their likes and dislikes you’d be foolish as a business owner to shy away from it. After all, the people who grow the social web, are the customers you want coming through your door everyday to pick up your products.