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Browsing "internet marketing"

The Value of Dumb SEO

May 17, 2011   //   by freshtraffic   //   internet marketing, keyword, online advertising, search engine, search engine optimization, seo  //  Comments Off

There are a long list of dos and do nots to be found online. A well coded website, decent content well written and relevant to your visitors needs and maybe a picture or two to liven the look of your website up.

An unexpected issue however, pops its head up from time to time when working on our clients sites. Even though everyone who knows everything talks about how keywords and description don’t mean anything in your SEO campaign, think of them instead as a gauge to begin your efforts. Your description is the snippet of information displayed in the SERPs when you show up as a result. As an example, a very popular content management system out there is Joomla! and more often than not when we have a client needing an overhaul, their keywords and description tags are full of joomla, joomla, joomla.

You might be saying to yourself now “So what, that SEO blog I read says description and keywords don’t matter”. Would you visit a website when their snippet for their website consists of “Joomla! – the dynamic portal engine”? It’s sloppy coding, poor diligence on the part of the designer and owner of the site and is reflective of their quality as a service vendor.

So to recap, as much as your description and keywords don’t matter to SEO, they matter as an impression to those who may be searching for your services. You need to bear in mind both as a website/business owner and as an SEO with a list of clients, that neglecting even the smallest detail can have a large impact on your visibility and marketability. One last small tidbit of information to help you along, don’t try and be too clever when creating your description and keywords. That’s all I’ll say about that point.. for now.

Securing your online brand

May 12, 2011   //   by freshtraffic   //   internet marketing  //  Comments Off

If you’re thinking about starting your own business or you already have a thriving
business online, you should definitely secure your brand name starting with
your domain.

Online BrandingIn today’s world, no matter what your idea or business, chances are that there is someone else out there with a similar one — otherwise known as competitors.  If you ask any marketer how to set yourself apart from the rest, they’ll all tell you to the same thing, establish and secure your brand.

Securing your brand across social media sites in the form of profiles is a win-win equation of online branding.

Brand names are extremely important in controlling and since most social media profiles do well in Google, it makes perfect sense to be proactive and secure your brand name now. Why? Because if you don’t either your competition, an affiliate marketer, or some other might well go out and register your brand across social media platforms and rank for YOUR company in Google. Moreover, they can use that profile, in your brand name, to build relationships with your customer base, and market your competition to that base or even destroy your reputation amongst your target market.

So you see it can be very important, so with this being a no brainer really, why do major companies and institutions fail not to see this, it amazes me.

Take for instance Winnipeg Manitoba, only because we have one of our main offices there, we have loads going on, the new Canadian Museum for Human Rights is being built, Centreport Canada the new inland port in Winnipeg, Canada’s first Foreign Trade Zone and Manitoba’s Telecom giant MTS rolling out new fibre optic lines and a new 4G network.

I’ll take MTS as an example, there new fibre optic lines, they call it FION, you would have thought all the money they spent and will be spending marketing this new product in the years to come that would have secured the domain www.mtsfion.com at least, but no, Why? others like mtsenterprise or mtsbusiness, product services they name and sell and spend $1000′s each year trying to market to stay ahead of the competition, it just blows me away.

Can you imagine how destructive a Twitter account could be for a publicly held company? Especially if it had thousands of followers and then tweeted something misleading about company operations.

Okay, Yes we are one of the companies that buy’s these kind of domains, we have done since 1995, but don’t blame the player, blame the game, we have secured more domains for clients over the years to protect their brands than soft mick and it’s an area Winnipeg and other cities and companies need to wake up.

If you require expert help, give us call or drop us line, remember grab your name and secure your brand before someone else does, you only get one chance.

 

 

Ever Changing Search Problems

May 5, 2011   //   by freshtraffic   //   Google, internet marketing, internet strategy, J.C. Penney  //  Comments Off

The Panda update has been out for a little while now and while some users have reported a rankings decline it seems that for the most part if your site wasn’t being scraped of content, you’re doing just fine. But the underlying point is, Google is going to adjust the algorithm again. They’ll tweak, tune and make mistakes. They have thousands of employees, it’s difficult enough when you have a team of 10 working together let alone a small town of people making adjustments.

So what is next on the chopping block for the Google bot? Only Google can tell you, but there are definitely points to be considered which are up for grabs. One of the most likely candidates for being demoted in search, are the bogus blog posts full of anchor text going out to different sites. We’ve all run into them at some point, usually when you’re looking for information on how to change a sink tap or what type of air conditioner to buy this coming summer. You arrive at a blog post with a dozen different anchors in it, that doesn’t really tell you anything concrete about your search topic. They still come up rather prominent on the SERPs, it wouldn’t be too surprising to see them culled in the next big update however.

Other points which I’ve seen discussed are adding links into the footer of websites and site stat counters. Both of these as of this current writing, have had their link weight devalued already, but that doesn’t mean that the search gods won’t turn them down some more. Footer links are great to use as internal site navigation, and if you’re honest with yourself having a visible stat counter on your website is gawdy at best.

The last point of issue seems to be that some website owners are reporting vast amounts of erroneous links pointing to their websites from domains of ill repute. Using back links as part of their evaluation method, the search engines are tied to this as one of the metrics with which they rank websites in search. The issue stems from the issue that you can’t fully control who links to your website. You can actively search for the backlinks pointing to your website, and if you don’t like where they’re coming from you can merely ask for them to be removed. It’s a double edged sword which needs to be monitored, no one is immune to the Google ban hammer. Just ask JC Penny..

The First Rule of SEO is..

Search Engine Optimization, we’re in the business of driving your website to the top of the search results relevant to your industry. A lot of the time, it sounds too good to be true, that when reaching this position you can literally count yourself as a leader. So you sit back, relax and watch as the visitors pour in. And then you start to notice something you didn’t prepare yourself for, your visitors start dropping off.

Where you once were receiving hundreds of qualified visitors to your site, you’ve watched it drop off to a trickle of where you were at your peak. So what happened? Did your SEO expert fail you? Possibly, we do make mistakes from time to time. But the first rule of SEO is KISS it; Keep It Simple Stupid. With that in mind, grab your pencils and paper and let’s take a look at what are the contributing factors to dropped traffic.

First and foremost, check your content. Have you been creating fresh and compelling content for your site? Have you allowed your SEO to read it before you upload it to your site or did you just toss up what ever jargon you happened to jot down in a hurry? The search engines have always proclaimed that content is king and when your content doesn’t measure up anymore, you’re going to lose your crown. That means when you’re being creative, you need to bear in mind your visitor base. Do they understand industry terms? Or do you need to use generic terms. Will they be able to handle acronyms and specific statements about your products and services? Being hasty in the creation process can be a huge contributor to losing traffic to your site. Properly spelled, grammatically correct and most of all relevant to your site content, can drive you to the top of the mountain and keep you there like an anchor.

Another avenue to explore for you, have you done any massive changes to your website either functionality or design? If you’ve changed the way your navigation works on your site and didn’t properly relay that information to the search engines, you’ll likely slip off of search until the spiders find all of your content again.

Have you kept an open and consistent dialogue with your SEO expert? When a change is requested that needs to be completed, you need to bear in mind that the internet doesn’t stop. It doesn’t sleep, rest, eat or use the washroom. The bots are always out there, always searching, parsing and indexing. A requested change needs to happen as soon as possible. Lost time when making changes can make a huge impact on your search position.

The marketing game has changed significantly in the last 10 years with the growth of the search engines. Gone are the days of dumping a quarter of a million dollars into an ad campaign and waiting for the kick back from it. International marketing superstardom can be had with a well coded website with strong quality content created by one person sitting behind a keyboard.

Never Stop Online Growth

Apr 22, 2011   //   by freshtraffic   //   bing, branding, business, content, conversions, digital marketing, Google, internet, internet marketing, internet strategy  //  Comments Off

There’s a million and one ways to make yourself found online, local, mobile, social, organic, ppc and within each of these there are countless other methods to work on. Let’s start with the assumption that you’ve followed all of the best practices when it comes to building your website.

You’ve used CSS and XML to create a uniform and attractive look. Used even simple things such as a doctype to tell your browser what it is that it’s reading. Creative, compelling content with a strong call to action which drives your visitors to buy your product, sign up for your news letter or forum and continue visiting your pages. Your images are tagged, your categories are tagged, you’ve worked hard at being the best in your niche market and are steadily enjoying the growing fruits of your labor. And then you learn, there is more which you can do to increase your traffic flow, visibility and as a result, improve your bottom line.

There’s always more which can be done in marketing yourself online, more steps which you can take to become more visible. That step you’ve taken to tag all of your images on your website properly? Congratulations, by taking a very simple step you’ve helped increase your visibility in the image searchs in both Bing and Google. With properly tagged and titled images, it helps your customers reach your site when you have clear pictures for your product to be seen.

Another strong step is issuing news about your company consistently. Whether you’ve closed that massive new merger which will allow you to double production or support, or even if all you’ve done is decided to hold a spring cleaning sale. It’s important to remain active in the eyes of your customer. This is where a blog is an amazing tool for your business, both small and large. It’s an ideal space for all of the aforementioned releases, as well as a location for your clients and customers to reply to your posts and even suggest improvements if some are needed in their eyes.

If you’ve cornered your niche market, and created your very own brand image offline, it’s extremely important to continue that leverage online. As an example, it wouldn’t do Pepsi or Coca-Cola any good to have direct queries for their brand name, direct users to competitors websites. It’s lost revenue and a lost avenue for income.

And if you provide a product or a service which has many steps or intricacies, it only helps your case to develop your very own how to pages on your website. If you provide a specific style of door knocker as an example, providing clear and concise directions on your website on how to install and care for your product can help instantly transform a curious searcher, into a new customer.

Google versus Facebook – This is only the beginning

Apr 15, 2011   //   by freshtraffic   //   facebook, Google, internet marketing, internet news  //  Comments Off

Yesterday was an interesting introduction for Wall Street, Larry Page made his first appearance as Google CEO. It wasn’t an unexpected move for him to be in this position, in fact we knew about it months ago, what was a surprise though was how just how the market reacted. The market shunned Google at present, dropping the stock by 5% of it’s value. But what was it that happened?

Page didn’t pull up stakes on the company, he didn’t outline a plan in which everyone will be living in tents in 5 years. What he did do however in his short time at the helm, is to steer the megolith at a very huge target, the social audience. When you think of anything social on the web, it’s near impossible to leave Facebook out of the equation, so is this the first (real) volley of fire in the Google versus Facebook battle?

It’s starting to look like it at least. Page increased overall spending, and hired more employees for Google, and has challenged all of the engi-nerds to “integrate relationships, sharing and identity across our products” A.k.a – lets get social.

On the whole, even though the marketers may be fretting how things look initially for the search giant, on the whole focusing the company in a new direction is a positive move. Change is good in general, and competition feeds innovation. With Larry Page pointing their guns at a specific prize it leads me to the conclusion we’re going to be in for a hell of a ride.

Google to Reveal AdSense Metrics

Apr 12, 2011   //   by freshtraffic   //   Google, internet marketing, internet news  //  Comments Off

So they’ve said they’re not in it for the money, that its relevance that counts and when you boil it all down content is king. But a judge who heard arguments in class action lawsuit versus Google, has handed down judgement that the giant needs to reveal the metrics behind some of its AdSense pages.

To clarify a little, the data in question is part of the parked domain, or error page “websites” which have only ads on them and no real content. The issue it seems stems from the problem that these never ending looping AdSense clicks rank better in the AdSense network than some legitimate ad placements. And as per the court order, Google must reveal the “conversion score value of the property source” — defined in the court order as “a metric Google uses to price clicks from Web sites contained in its network.”

This entire chain of events began a few years ago in 2008 when some advertisers noticed and complained that their ads were being placed in a specific AdSense category, AdSense for Domains and AdSense for Errors. These specifically return search results with typos in them, most often visited by accident and left as soon as you notice. The complaint argued that because of the low quality, their ads weren’t generating the revenue and sales which were due, and were unlikely to actually make back their placement cost.

Perhaps part of the reason Google is being told to turn over the data, was their counter argument that the ads served on those pages performed just as well as ads placed on proper sites. Previously Google tried to have the lawsuit dismissed, but they lost that bid as well as the actual case. It’s time for the AdSense giant to please stand up and provide the answers. This should get interesting I think.

Google homing in on Social and Travel

Apr 9, 2011   //   by freshtraffic   //   Google, internet, internet advertising, internet marketing, internet news, internet strategy  //  Comments Off

Since Mr.Page has taken hold of the reins of the Google ship, he’s made some clear moves to date. Appointing 7 executives who he can deal with directly in order to steamline any changes in their products, and to serve up a Google wide memo to prove just how serious they are about getting social.

Pages memo is quoted as: “strategy to integrate relationships, sharing and identity across our products. If we’re successful, your bonus could be up to 25% bigger. If not, your bonus could be up to 25% less than target.”

So it’s time to take that 20% free initiative time and develop the next social step stone at the Google Plex. It’s interesting, and a little scary to see Page directing so much development power towards a single goal with the Google engineers, it’s going to be an interesting year in the social market I’d bet.

And as if not to play any favorites, the Department of Justice has decided that yes Google can have ITA, but we get to watch what you do with it. Oh and also, you need to share it with everyone. And development? You can’t put anymore money into it than ITA already has.

Those may come across as negative points, but on the whole they’ll help foster a more powerful travel search feature across multiple platforms. Everyone is a winner, Google gets what they want, and the travel industry gets to share on the level of innovation that is developed from becoming part of the Google machine.

The Internet Told Me..

Apr 7, 2011   //   by freshtraffic   //   facebook, Google, internet, internet marketing, internet news  //  Comments Off

The internet is an amazing place, it has pretty much anything you could possibly want on it. It has examples of every facet of humanity and culture, it will be somewhat a wonder what it’s going to look like in the next 15 years considering the leaps and bounds it has changed in the first 15 of becoming widely accessible.

You can find essentially anything online. Recipes, songs, programs, services, information, the list is inhibited only by your own imagination. But does that make what you find true? A court in Italy has recently decided that just in case it is, Google needs to filter and censor their auto complete data.

A little bit of background is probably in order. Basically someone searched for themselves on Google, and the autocomplete feature offered suggestions such as con man and fraud.

Defamation and slander will always exist in some form or another in the open world. Auto complete within Google searches is a relatively new feature, so when I read of the decision that was upheld in the Court of Milan I somewhat echoed Googles disappointed response.

It’s not up to the search engine service to censor the entirety of the internet, after all the pages which the terms were a part of still exist, are indexed and can be found when you look. This is where brand and image management come into play, if someone messes with your online image, it’s dealt with quickly and efficiently.

Perhaps this is just another strong example for anyone with prospective web ideas. Always go with the option to opt-in as opposed to opt-out. The web is experiencing it’s own version of growing pains, when you’re ready to make your tracks online just be sure you have the search experts on your side.

Public Relations Myths

Apr 4, 2011   //   by freshtraffic   //   branding, internet marketing, PR, Public Relations, seo  //  Comments Off

Dear PR Professional

You probably had no idea, but the work you do could be among the most valuable SEO strategies out there, And it’s not because you’re a press release  or SEO-optimization guru (sorry!), but because you know how to drive media, mentions at scale and media mentions can drive links.

So in this spirit, let’s address a few myths and assumptions so we can work together effectively, I going to do couple each a day for the next week.

PR-SEO Myths and Truths

1.Myth: Press release optimization is an important value-add for PR-SEO.

Truth: There are very few situations where the tens or hundreds of transient,
low-quality links gained from an SEO-optimized press release will be more
valuable than a single link from “earned” coverage. Press release
syndication sites tend to be poor signals of quality because anyone use them,
even relatively poor websites. In other words, the links tend to be low
authority. Also, any good links tend to disappear as quickly as they appeared.

2.Myth:
PR delivers its primary value in traffic, branding, word-of-mouth buzz, awareness, influencer mindshare, and thought leadership.

Truth:
Maybe for some, but for websites that care primarily about organic search traffic (i.e., traffic they get from Google), your value is in links. And since search engines can only see links that stay in place, and only count “followed” links, PR’s value to SEO’s is measured by its ability to deliver permanent followed links. In fact, to put this in perspective, in most
cases, an SEO-driven site would prefer 50 links from no-name, medium authority
publications than a mention in a USA Today story.

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