Browsing "internet marketing"
There are many schools of thought dealing with online marketing, how to do it, how not to do it. Who to talk to, who you should avoid. A post or two ago I mentioned how strange it was that since Fresh has moved into Winnipeg, that SEO companies all of a sudden appeared out of the woodwork. The idea of this writing, is to just share some basics of what you should consider when looking at your online marketing strategy.
1. Optimization Experts – These are the individuals and firms that have been around for quite a while, come with years of experience, and clearly offer a healthy organic approach to search engine optimization and marketing. They know how to market themselves. These are the individuals and companies that stand out and very well should from the other type of SEO’s. Have you seen them in multiple areas online? Are the search results for their name filled with nice juicy related content?
2. Web Designers – Web design and SEO are two very different things. Many web designers try to offer SEO on their websites but that doesn’t mean they know search engine optimization. That is not to say that every web designer out there is not capable of properly executing search engine marketing efforts but horses for their courses. A web design company which builds an SEO page during slow economic times should not be a choice.
3. Fly by Night SEO – It doesn’t take much to get a website up and running, don’t let some trust badge or Google logo on their website fool you. Many are taking one day training courses, maybe a webinar and all of a sudden they are an expert. Search for their name and see what you find online.
4. Offshore Optimization – It is ok to work with an offshore company, if your website is targeting the audience where that company is based. Why would you risk hiring someone to conduct SEO in a foreign country, if they don’t natively speak the language of your target audience? The inexpensive prices of going with someone oversees can be very appealing but you will pay for it in the long run.
5. Optimization Software – Software can not grow a business. A very large portion of SEO requires a human mind or touch. You need to be able to put yourself into the shoes of your audience, and software can not do that. There is no magic pill or easy way out with SEO. It takes time and patience, and proper monitoring and execution of all efforts.
This is all very simple, basic information that should be in the forefront of your mind when you consider your online marketing strategy. Search engine optimization is not a step to be taken casually, it needs to be taken with confidence in the experts you’ve hired to help push you to the top of the engines.
The Winnipeg Goldeyes have re-engaged the Internet markeing / SEO services of the Fresh Traffic Group for their 2010 season. The two organizations teamed up last year to begin expanding the Goldeyes brand across the major search engines with the goal of driving increased traffic to their e-commerce store at www.goldeyes.com.
See the original post:
Winnipeg Goldeyes Re-Engage Fresh Traffic Group – PR Inside
When I arrived here in 2007 I saw Winnipeg as a place of opportunity, I had calls and emails from around the globe asking why of all places Winnipeg. The BBC called me the first week I was here asking the same thing.
I use to answer opportunity, locality and a nice place to live.
In recent times I have questioned myself on more than one occasion, a nice place to live? It is, a little jewel that not many people know about, but trying to do business here, well that’s another question.
I was harassed by the chamber when I arrived to join the business community, I succumb and became the 2008th member in 2008, it even got a mention in the local Free Press.
What have they done so far for me? absolutely nothing.
I did enjoy the golf tournament though, I also had the pleasure of sitting down with the president Dave Angus after I had been here two years and asked him if he knew what I did, he openly admitted he had no idea.
We showed him letters of thanks from very prominent world business leaders which raised a few brows, when asked if we could help the chamber progress in to the new world of digital Internet media he was very open to that, as in his own words the chamber had failed miserably in the last nine years in trying to get Winnipeg anywhere on the map.
If your a business leader, premier or mayor (sorry Sam gets it) and your reading this, it’s time to act.
In the late 1800′s early 1900′s Winnipeg was thriving, the coming of the Canadian Pacific Railway in 1881, Agriculture was a booming, The Manitoba Legislative Building reflects the optimism of those boom years.
Winnipeg has stood still on a global stage since those glorious days, but it’s coming back full circle.
CentrePort, Canadian Museum for Human Rights, the Winnipeg Airport Extension to name a few, all huge new developments that can be beneficial to all Manitobans and yes could potentially put Winnipeg Manitoba on the map.
But it wont happen by painting a bus that travels up and down Portage Avenue or a billboard on Main Street, Flyer distribution or even a TV commercial aimed at Ontario, if it’s going to happen it’s going to happen ONLINE.
But beware “Having a beautiful website no one can find is like having a store and keeping the doors locked. You know it is there, you’ve done a great job decorating it, the products are waiting for the customers, yet no one comes in.”
Online is where most people look for anything these days, this is not to say old traditional marketing is dead, it’s not, we just have to integrate it into the new.
When I arrived and decided to open office here, we did are due diligence and found three other Winnipeg company’s offering Internet marketing, admittedly web design companies who had just added the latest buzz word tag, today two years on we have over 190 claiming to do the same.
Now we like to think with the PR coverage we got opening the new office here that we started a trend with others deciding to jump on the gravy train, but with these numbers it must be the fastest growing Winnipeg industry.
Winnipeg you have a great opportunity to prosper, dont waste it, It’s time for change.
Plans that McNally Robinson had to open up in the new air terminal building at the James Richardson International Airport in Winnipeg are now off.
The Winnipeg bookseller entered bankruptcy protection earlier this week and announced the closing of two of its four stores.
The company cited the economic downturn and digital competition for closing their stores at Polo Park in Winnipeg and in Toronto.
I hope this might be the final straw that breaks the camel’s back in Manitoba regarding the new era of digital media and Internet Marketing as the so called business leaders in the province seem very reluctant to embrace it.
New Flyer. Global and now McNally Robinson have all succumb recently, enough talking Winnipeg, enough setting up committees to overlook other committees, enough provincial grants to pay salaries with no results, it’s time to move forward, it’s time to act.
If you require help in the new digital world speak with the premier Internet Marketing company in the province and get some Fresh Ideas.
Reports are showing that the weekly use of the Internet is growing, figures from a recent study by Harris Poll says the average amount of time spent on the web has risen from seven hours in 1999 to 13 hours for the period between July and October in 2009.
“Hours online may have increased because of the recession,” Harris Polls was quoted as saying. “Going online is free; going out usually costs money.”
Website Marketing departments might also like to focus on targeting older generations, as the statistics showed that those aged between 30 and 39 registered an average 18 hours on the Internet, while 40 to 49-year-olds spent 17 hours surfing.
Brands should take note that a little more PR in 2010 may well help as it’s predicted that Internet advertising will grow in the next 12 months.
Need expert advice on Internet Marketing & Advertising? Call (1)204.942.4200
So Google is getting ready to unleash the caffeine onto the world of search,sometime after the Holidays Google Caffeine, their newest Search Engine Algorithm, is going to be fully operational on all of their massive servers. For confirmation you can read a Blog entry (dated 11/10) by Google Engineer Matt Cutts:
“Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.”
Read entire Blog by Matt Cutts here:
The following partial list of concerns were discovered while randomly evaluating these SEO Internet Marketing practices:
Lack of emphasis on fresh and updated website content.
Downplaying importance of Social Media where applicable.
Not addressing issues with website page download times.
Ignoring poorly constructed Meta Title & Description Tags.
Advocating Link Farming and insisting on keyword stuffing.
Not emphasizing quality outbound links that are relevant to the websites theme.
Download speeds of website.
For updated detailed information on the anticipated impact of Caffeine on SEO Internet Marketing efforts visit: www.freshtraffic.ca
2009 is nearly finished, there’s only 10 days left in the year, even less so in a business sense. It’s in the middle of all the hustle and bustle, that leaves you spinning and almost out of control with the speed of trying to keep up to customers needs and demands. We are in the midst of some of the biggest consumer spending for the year, and there are some businesses out there which can make or break their year with the next few days of consumerism.
But what if you could have that kind of customer spending, for more than just a few days a year? If you truly have the best product, for the best price, why aren’t you rich beyond your wildest dreams? Or even comfortable? A quick checklist then, for the new year, and the resolution to proactively move forward and let the world in.
Do you have a website already? If you were to have a friend use your site, is it easy to read? To navigate? Is the customer experience pleasant, engaging, and informative? If you’ve answered “yes” to any of the questions above, you have a good starting point for being noticed online.
It doesn’t matter if you own the goose that lays the golden egg, or if you have the greatest product ever discovered, if you can not be found online. Your brick and mortar store is only open for set amount of hours, you need to rest. But the internet does not rest, there is no sleep on the web. Having a website, and having a positive flow of visitors to your website are two, very different, and very distinct differences. A couple of interesting notes about online spending for consideration:
-On average, 49% of shoppers do their holiday gift buying online
-In 2008, Holiday Season Spending (Nov-Dec) $29,200 (millions)
-Predicted that US e-commerce will reach $156 billion in 2009
Search engine optimization (SEO) is quite possibly, the highest ROI (return on investment) form of advertising available to your business today. 2010 is the beginning of a new decade, it’s time for a Fresh start online, be found and claim your piece of the $156 billion dollar pie.
2010 is right around the corner, and are you poised to march into the new year with authority and your presence online?
New Years Resolutions, out with the old, in with the new.. change is good. If you’re an “old hat” in the biz world, you have had your methods which have worked to advertise (tv, radio, newspaper, etc). But the simple, honest truth is, those mediums have lost the majority of their impact on society. The world is online, gone digital, and in the realm of switches, code, and information exchange, the world never sleeps.
The 24/7 marketplace, the Internet, where you can sink or swim based upon your decisions as a business owner. Is your site easy to use? The information relevant to your product or services? Are you easy to find within the search engines; Google, Bing or Yahoo?
If you’ve not concentrated on your presence online, don’t fret as it’s never too late to get started. In the game of cat and mouse online however, you’re not just competing with the shop down the street, you need to contend with your competitors the next town over, or in the next state/province. The web moves and breathes with a life of it’s own, and having the real optimization experts on your side, is your first step towards taming the beast.
Many local businesses look online to take advantage of SEO/SEM marketing tactics to “try it out”, and to see if it works. Newsflash! It works. But it doesn’t work if you’re just “trying it out”. You have to want to make it work, and that requires a level of seriousness and dedication, just like it does for the rest of your business.
Here’s an example of “trying it out”. Your local fire department shows up at a house fire with their gear to “see if it works”. How long do you think they need to keep their hoses on the fire before they decide it’s working? Five minutes? A half hour? Three hours, maybe? I’m no firefighter, but I know enough to know that every fire is different. Some fires can be put out in 30 minutes. Some can’t be put out with water! So how long should your fire department remain on the scene before they decide that firefighting works?
Search engine optimization isn’t anything like fighting fires, but it does require a commitment, and is much different than other forms of marketing and advertising. How long will you only go through the motions before you realize if you only go halfway, you only get half as much?
The SEO marketplace is getting flooded especially here in Canada with so called Internet marketing companies and seo experts.
I find it amazing how many of my competitors in Winnipeg come to my website on a regular basis, daily sometimes, checking out pages, keywords and blogs etc.
We know who they are because in today’s world with the software available it’s quite easy to track them:-)
It’s a good seo practice to check out your opposition, but the facts are only one company can be #1 for certain keywords, and that will be the company that is doing it better than the others.
Winnipeg SEO is a favorite for the local guys, one has have a 5 Step SEO Method they try and entice potential clients with, another likes the look of Canadian search engine optimization guru and is trying to market it.
Learning search engine good practices, reading seo blogs and forums is all very well and will give you a good insight into the marketplace and what needs doing to a website to help it list better, but you cannot read these tips and all of sudden be experts in the business, it takes years.
Trust me all the old boys and girls have had failures along the way, that is the way we learned, in today’s marketplace you don’t have that luxury, one foul move and your busted by the search engines.
I say it all the time, stick to what your good at, if your a web design company, try be the best web designers you can be, because screwing up in SEO is not worth it to your company or clients.
You would not call a plumber to fix your lights would you?