To drive visitors who will likely engage more with your site, a good match from the incoming traffic, aligned with the webpage(s) in question is critical.
Let’s look at some ways we drive targeted traffic to your (growing) empire:
1.Add your website and/or call to action in the outgoing email. This is what’s called the “email signature”. Easy enough to do, right?
2.Say your domain out loud. Use every chance you can to market yourself. If introducing yourself in front of a crowd, for example, say “I’m Daniel with Winnipeggers.ca“. Nobody does this, just think about it. And, make sure it’s a domain and name you can pronounce easily, and so that folks don’t miss it. Hint: get a keyword-rich domain, easy to remember.
3.Business cards, voicemail, handouts, brochures. Make sure you include your contact information, domain names, and distribute. Do you have a “slogan”?
4.Google Maps. The aging Yellow-pages is there, but it easy to get started with the Google Local Business Center (now renamed to “Google Places”).
5.Article Submission. Create a 300-500 word article, get on a schedule, and submit to top article directories (example: ezinearticles.com, articlesbase.com, suite101.com, hubpages.com, buzzle.com). You can train a virtual assistant (VA) to help do this for a low cost. Note: Change the title of each article and introduction paragraphs, resources boxes for each article w/call to action statement and links)
6.Blog posting. If you don’t know how to set this up on your own server, create an account on blogger.com and direct visitors to your money site.
7.Twitter and Facebook status updates. Share information (no spamming), helpful tips and include links as appropriate. Short and descriptive is best.
8.PDF documents. Create a set of useful PDF’s (start with one!) and place links within the document to resources, including your own destinations. Submit to document directories like Free Ebooks, for example. These documents should be easy and quick to download, and let readers know they are free to share. Make sure to include links and landing pages to help them do exactly that. Send the document to your friends, and ask them for an opinion. They will tell you(!)
9.YouTube videos. Nuff said. Just make sure to include your domain at the beginning of the description, keywords in titles, and no long, boring videos.
10.Joint venture partners (JV’s). Strategic partnerships never go out of style. If you are a beginner, start by promoting others materials, and reach out with a friendly note that will help them first. Much like social media, and people in general, it’s a WIIFM (what’s in it for me) world.