There’s a new Google test which has caught fire on the web discussions over the weekend. Google has been running a test algorithm segment which displays your search as you type. Dynamically updating the page as you add, change, or remove your query.
The assumption is that the test has been rolled out to those with only a very high speed connection, as the nature of the results being delivered is unknown. It may be from a cached, prefetch server based on your previous searches, but it also may be entirely and completely dynamic in nature. Automatically fetching the results as you add a term.
Couple this recent test, in with the article decrying that Google is set to allow domain dominance on a search page, it will change the landscape of the SEO game somewhat.
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site:Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.
This change could mean the difference in small business SEO, and will definitely encourage niche marketing campaigns. So it’s time to put on your creative thinking caps, hash out the creative copyright for your clients, and be ready to push for the niche search terms.
From a PR perspective though, it’s an interesting twist from Norvig’s comment earlier about wanting more diversity in search results. In having the second result to be as “different” from the first as possible to encourage diversity.