Browsing "internet news"
Tuesday Twitter announces their new business model of Promoted Tweets to help the company generate revenue to help with the costs of running their equipment.
On Wednesday, Google announces the arrival of the ability of searching past Tweets, in an index of sorts of the history of Twitter.
Twitter, is taking a page from the Google playbook with ad generating tweets (AdWords anyone?), and Google is working it’s way into the real time search areana by including the newest Tweets, and now indexing all of the past ones up to the companies beginning.
In the strictest sense of the word, they’re not true competitors, as they provide different services to users. Google, returns relevant search results to users who search for specific strings. Twitter, is a real time account of the world. It’s a play by play of the world, as it happens.
A thought which has surfaced, and gained some momentum in discussion, is the idea of Google and Twitter joining forces, as opposed to outright confronting each other. In a sense, it would combine the best of real time accounts, with the worlds most powerful search engine; a very potent mix.
But, now that Twitter has developed it’s own revenue model, which it’s still working on, is it enough to keep its solidarity? Or will Google find a way to gobble it up, time will tell. If that happens, what’s the new term to be?
At just under 3 hours per day online, Canadians are now spending more time on the web than they are watching TV. The previous trend of television being the dominant source of entertainment has been replaced by the always on, always recent digital world.
With the possibilities ranging from finding news literally as it happens via a service like Twitter, to finding archived and stored information from publications back decades, the Internet is bringing more of the world, to more Canadians every day. The continual climb of Canadians spending their time online is no real surprise, as print publications are slowly coming around to the idea that more of their readers are coming online, than through their subscription services. Television networks as well, with offering some primetime programming on their websites has helped to attract visitors to their websites.
Surveys from Neilsen and comScore, have shown that online video-viewing and time spent Web browsing have increased over the years. And previous research has shown that there is an emergence of multitasking: watching TV while also using a laptop. A commercial or a news story which once caught your attention, can now be examined more closely with the ease of use of wireless networking and high speed internet in almost all Canadian homes.
This doesn’t mean that the “death” is nigh for old media such as newspapers, television or radio. But the data is there, the numbers have been added up. Canadians are moving online more and more each day, the longer you dwell on the past information distribution and marketing schemes, the faster you’ll fall behind.
In an ever developing technology world, Twitter has been working on implementing a feature into it’s service involving the most popular tweets turning up in it’s search service.
“The Search team is working on a beta project that returns the most popular tweets for a query, rather than only the most recent tweets. This is a beta project, but an important first step to surface the most popular tweets for users searching Twitter..
Until the popular tweet feature all search results have been sorted chronologically, most recent results at the top. If a search query has any popular results, those will be returned at the top, even if they are older than the other results.”
The methodology to implement the service is outlined in detail for developers, but just how the ranking scheme for the tweets is handled, is unknown. The Thought of making the popular results available at search.twitter.com and not just via it’s API was also inferred in the post. But as for an implementation date or time, Singletary was noncommittal.
It’s an interesting idea that is, in a way, a shift in movement for Twitter in it’s core. Twitter, touted as a real time search results source, changing things to bring a user popular/relevant results over it’s real time results?
Facebook, if you live in a cave then there’s a chance you might not have heard of it (a small chance however). If it were a physical community, it would be the worlds fourth largest country at more than 400 million active users, 50% of which are logging in on any given day.
Why is Facebook so popular? Why was it picked up by everyone, and yes in some cases their dog too! It doesn’t make you money, it doesn’t put food on your table, it doesn’t fulfill some of the very basic necessities to live. But, it does fulfill some basics of life. Two different points, both with different needs.
You need food. You need water, shelter, some form of clothing on your back to protect you from the elements. Facebook provides none of these for it’s 400 million users, and yet people flock to it in droves, daily, in the millions.
People are pack animals, you don’t need to look further than the idea of towns and cities to see that. We like to be connected, we like to feel like we’re part of something, we like to know that someone, somewhere, cares to know who we are. It’s added bonus of being able to be in communication with your long lost friends and family is just icing on the cake as far as communication goes. You can send out a letter telling everyone in your life about your new clogs, or your dogs operation, or the newest addition to your family. How many have gotten a friend request, from someone they haven’t spoken to in 10+ years, because they were a friend of a friend of a friend.
Some in the press touted Googles foray (Buzz) into social media a Facebook killer, when in fact Buzz is just the same as all the rest. One of the bigger differences being in this case, your friends list was initially automatically populated for you. Because of the sheer size of it’s client base, somewhere in the neighborhood of 146 million users, if I read correctly, Buzz experienced some very sharp growing pains at it’s indiscretions of privacy and the way it launched itself into the public spotlight.
There was a time when MySpace was the social media phenomenon, and then Facebook arrived and MySpace was left in the dust. Is there a Facebook killer in the weeds, just waiting for it’s chance? Maybe, but the idea that it will happen anytime soon is as probable as the dark horse coming that’s going to topple Googles search dominance.
Google, the search giant who’s developed a slew of services and products, the majority of which are free, are again trying to up the bar in it’s seemingly endless pockets of services.
The newest information to come down the wire from G:
“..it will offer the service at a “competitive price” to at least 50,000 people and potentially as many as 500,000. Google wants to use the networks for applications that consume lots of bandwidth.”
A full fibre network, with the beginning roots going outwards to subscribers allowing badwidth of up to 1 gigabit per second, for comparison speeds, Verizon, AT&T, and Comcast offer speeds of 50 megabits per second cap currently. If you were in a car, it would be like travelling (quickly mind you) at 50 mph, and hitting the Google road, all of a sudden flying along at 1000 mph. Gives the term, free information exchange, a whole new meaning. Additionally, offering a speed of 1 gigabit would ideally lead to the realm of online 3d viewing, taking online interactivity to a whole new realm as well.
The starting point, being those cities which would benefit the most from the fibre upgrade, and would allow the company to plan out where to extend the service where it would be most beneficial. Is this the future of the internet? Long term, light speed information exchange on a Google thread?
Well they’ve gone and done it. Google, has launched their newest product, Buzz. What is Buzz? Buzz is basically the same as a feed that you would get from your friends list from Twitter or Facebook, with the added bonus of not being spammed by all of those people you invited to play Mafia Wars etc.
Buzz only tracks feeds from the people you contact within Gmail, and you can even restrict the flow of information again, to send/receive only bits of information here and there if you see fit. Buzz is currently tied into Gmail, with an idea of integrating into Wave, and Latitude as well. Want to let all your friends know which Starbucks you’re at? Just fire up your Nexus phone and Buzz about it, and they’ll know that they’re across town at the wrong shop (or you are).
It’s the newest push into the social media market for the search giant, one which has some fairly deep implications in terms of optimization. It’s just one more feather to add into the cap of your marketing plan, as it rolls out over the next few days, be sure to check your public/private settings to ensure you’re “Buzzing” all of the people you want to know what you’re up to.
In the words of Brin after being asked if Buzz is to compete with Facebook:
“We look at Buzz as part of a longer-term evolution and trying to put together the best set of features and compelling elements to make this really successful, both from a technical point of view as well as from a social point of view.”
Google put it’s foot down on censoring it’s search results within China after the hack attempt on it’s mail system. A portion of the population praised the company, citing that it’s an important step within the social structure and evolution of Chinese society. While others panned the giant, using examples that they are only retreating since they couldn’t topple the local favorite engine, Baidu.
In the occurence that Google makes it’s departure, a search site going by the name “Goojje” (“big sister”) appeared to apparently appeal to Google’s (“big brother”) sense of responsibility. The sister site mimics it’s brother, using similar color and style elements; and it’s come to light that brother doesn’t like the flattery.
“Google accused Goojje of infringing on its trademark rights, saying the logo of the Chinese website could make users believe it was authorised by or linked to the US company.
In a letter sent to Goojje by Google’s lawyers, the US Internet firm demanded the Chinese site stop using the logo by Monday.”
Goojje appeared online last month after Google announced it wouldn’t stand for censorship within it’s results any longer. They say imitation is the sincerest form of flattery, but “big brother” decided that playing copy cat wasn’t fun anymore.
With the trend online leaning towards social media as a communication medium for the masses, should it really be any surprise that even CEO’s are announcing their resignations with these methods? Sun Microsystems CEO Jonathan Schwartz, announced via Twitter, that he’d resigned his post. Not in a news release, not in a formal announcement in the papers, Twitter.
In another, unrelated story, it’s been found that the youth of this generation (12-29) are straying from the idea of blogging, citing reasons such as, it’s time consuming, people will just get disinterested, etc. Strangely however, they’re not flocking to Twitter as most may think, but using mobile messaging and browsing means; over half of 18-29 year olds using mobile technology as their main means of online activity.
No, this doesn’t mean SEO is dead, dwindling, or disappearing anytime soon. In fact, it means you need to focus on it even more than ever before as time rushes on. The internet, and it’s generation, evolve, adapt, and absorb information faster than any other before it. Attentions spans are shorter, but if you provide the quality, loyalty is also higher.
The world has always moved, inexorably towards it’s digital embodiment, and that growth is becoming faster each year as technology improves. It’s an age of (mostly) free information exchange, whether it be in business, or socially exchanged, and if you’re not findable now, presenting your best face to the world, you’re going to get lost as the wave grows.
The future isn’t coming, it’s already here. Just like nature wipes out those species who don’t evolve, the same will happen online, if you don’t catch the wave, you’re going to just get swept away. Let Fresh help you stay the course, and instead of being swept along, lead the pack and find yourself on top where you belong.
It’s had it’s time in the sun, and with the merger on the horizon for Yahoo with Microsoft/Bing, ComScore has let some numbers show from the past year. And while the numbers are mildly surprising, they’re not shocking at all. Introducing the up and comer, the new kid on the block; Facebook.
Facebook is well on its way to taking Yahoo’s spot as the third largest Web property in the world. Last summer Facebook took the No. 4 spot globally, displacing AOL. In December, 2009, Facebook attracted 469 million unique visitors, up an incredible 31 million visitors from the month before.
For perspective, in a single month Facebook gained as many new visitors as Yahoo did all year.
For the year (2009), Facebook grew by nearly 250 million uniques. A repeat will be difficult in 2010, but even at half that pace, and Yahoo remaining stagnant, Facebook could overpass Yahoo within a year to become the third largest site in the world. Passing Microsoft (No. 2) or Google (No. 1) in unique visitors will take a little longer.
By other measures, Facebook is already larger than both Yahoo and Microsoft. Its pageviews grew 141 percent last year, nearly double Yahoo’s (down 2 percent) and Microsoft’s (up 54 percent). Google is still the largest pageview generator on the web. With Facebook growing monthly by such leaps and bounds, it is only a matter of time before it catches Googles numbers in pageviews though.
There are millions upon millions of pages on what to do, what not to do, how best to do it, and everything in between. There are articles about paid results, organic results, how their way is the best way, or that they know the key ingredient in order to make you list on page 1, every day of the week.
Why should you be concerned? Why do you, as a businessman, need to care about search engine optimization? Lets look at some very basic facts about business in the 21st century.
In the late 90s, the internet was making it’s way into homes all over the world. It was the era of the dot.com business model, and it set in motion some of our, now, day to day uses. From the explosive exchange of the bubble, and the beginning of the new milennium, a dramatic shift in business occured. The world, had begun it’s shift into the digital plane. Google didn’t create the internet, it didn’t organize it (in the purest form of the word), nor did Microsoft, Yahoo, or any other search engine out there. All they did, was assign a system of checks and balances in order to create a semblance of order. The web will always be a mass of information, random pages, it is the digital manifestation of the chaos which comes with allowing everyone a voice.
There were a few models of trying to assign some order, AOL, Ask Jeeves, Google (in it’s infancy), etc all have the same basic premise in mind; a user friendly way to find your interests amidst the storm.
Fast forward to today, and the marketing model has changed drastically from even 10 years ago. Traditional media advertising, radio, newspapers, mail, isn’t nearly as effective as it once was, while search engine optimization, social media marketing, pay per click advertising, has replaced them in effectiveness, and in market penetration. There are really only 2 search engines now worth mentioning, Google and Bing. And, I’ll just let the graphic below answer any questions you may have in regards as to who has clear dominion.
So as a business person, you have a choice. Stick with struggling traditional media advertising and live off of the breadcrumbs which trickle in. Or, step into the web, with a presence, authority, and a page ready, willing, and able to serve your customers and visitors and thrive on the fruits of your labor. The team at Freshtraffic, has been leading the way online in the days before the bubble. With our help, you will be heard.