Browsing "internet news"
Maybe it’s a symptom of Christmas shopping fever, but the struggle between Google, Yahoo and Microsoft for Internet Advertising dollars seems to be hitting a new high.
Google, the top dog in the online advertising kennel, taking part of the growing trend for online shopping by offering a number of deals tied up with its Checkout purchasing system.
For each $1 spent by American consumers, it is offering two frequent flyer miles on seven major airlines, and is also offering discounts of between $5 and $50 at many different merchants, the New York Times reports.
eBay, whose PayPal system is Checkout’s chief rival, also has top deals with brands like Toys ‘R’ Us and Hewlett Packard.
Google’s deals are sure to drive sales and bring its share price closer to the $900 predicted by Credit Suisse.
Meanwhile Yahoo is looking to capitalise on internet retail, although its hosted shopping services suffered outages on Monday (November 26th), traditionally one of the busiest shopping days of the year.
The problems were down to heavy holiday traffic, with perhaps even the leading internet companies underestimating how many consumers would flock to the web to make their Christmas purchases.
This is symbolic of the massive audience for internet advertisers.
Meanwhile, commentators are predicting that Microsoft may buy Yahoo, or that Yahoo may buy AOL, in order to compete more effectively with the behemoth that is Google.
“Google has locked up the number one spot in the sector, and the market won’t support more than three competitors,” said Henry Blodget writing in the Silicon Alley Insider.
Search marketing can improve your website’s position on Google and the other search engines.
Google shares are set to reach $900, boosted by Credit Suisse, which has raised its target price from $800 to $900 due to anticipated growth over the coming five years in online advertising.
Google’s shares rose by more than five per cent on the news, eventually settling at three per cent higher ($645) on the Nasdaq.
Should the search engine’s takeover of internet advertising firm DoubleClick be finalised, Google will be able to consolidate its already strong grip on the online advertising market. Advertising on web-enabled mobile phones is set to further boost the company’s cofers.
Credit Suisse analyst Heath Terry told Reuters: “We believe that search is a natural monopoly business and expect that over time Google will continue to gain share until they have effectively reached 100 per cent.”
He believes that Google’s search business can grow at the astonishing rate of 38 per cent a year over the next five years.
Search marketing is an effective way for website owners to boost their online presence.
A new poll from market research firm Harris Interactive shows that computer usage in the US has increased more than any other kind of leisure time activity.
This means that there are more Americans online, more often, spending money and presenting a fantastic opportunity for internet marketers.
Computer activities are now the fourth most popular thing to do, after reading, watching TV, and spending time with the family.
The proportion of time spent on the computer is nine per cent, compared to 29 per cent reading, 18 per cent watching TV, and 14 per cent with the family. Other popular activities include going to the movies, fishing, gardening, and walking.
However, it is computer activities that have enjoyed by far the greatest increase since 1995, growing from two to seven per cent. Meanwhile, TV watching has declined from 25 per cent to 18 per cent over the same period.
At the same time, more money is being spent on internet advertising, as companies shift their advertising budgets from TV and other media such as newspapers to the web.
A clear example of this is the fact that Google’s advertising revenues have now overtaken those of ITV1.
Mayhem breaks out as Google updates its PageRank, Yes a few sites have lost a few digits off the little bar, but some have gained.
Yes it seems to be aimed at websites Google thinks sells links and passes juice, what is the big deal?
Remember once upon a time I was the Googleman, only my signature, a promise, high court injunction and a few $$$ to keep my mouth shut for a few years kept me quite on revealing the SECRETS.
Whatever, PageRank is nice to have, BUT is it the be all and end all, NO.
I have had sites listing #1 for years with a PR2 and only got that through DMOZ, SERPS is what counts, no secrets, good content that is relevant, good internal linking and a few good inbound links should see you list.
Anyway back to the latest update, SERPS have been affected this time, especially if you have links from sites google has penalized, I am sure these will surface over the next week or so, I am seeing these now on a few websites already, no doubt we will have blogs and stories and screams about this next week.
Get it straight, Its not against the rules to buy links, if you buy for the right reason, traffic and not trying to shaft Google for PR or better SERPS, if you do then expect to suffer the rath of the BigG.
Email has been a stalwart advertising method since the dawn of the internet, but a new study suggests its time could be waning.
According to data released by the US Direct Marketing Association, there are still good returns on investment provided by email marketing, but these are falling.
The figures show that by the end of 2007, some £244 million will have been spent by internet marketers on email – driving sales of £11.2 billion.
That equates to around £36 for every £1 spent, which while still impressive reflects a drop from £38 for each £1 in 2006 and £42 in 2005.
Predictions from the DMA suggest that this trend will continue next year, with a spend of £288 million pushing nearly £13 billion – equal to around £34 for every £1 spent.
Despite this decline in returns from email marketing, the US DMA said it could stand up against most other Web Marketing channels as the average non-email online return on investment was found to be £15.30 for every pound spent in 2007.
A little known Finland-based company Jaiku has just been acquired by Google.
Jaiku describes their main goal as “to bring people closer together by enabling them to share their activity streams.”
Basically Jaiku offers mobile phone software which enables users to microblog from both their mobile phone and the internet.
Google has already acquired another mobile phone software company, Zingku, who aim to provide mobile phone users with a range of services including sharing photos, posts and special Zingku “mobile flyers”.
Back in 2005, Google acquired a company called Dodgeball, but after no significant investment by Google the Dodgeball founders left their own company disappointed and frustrated.
All this activity has led to speculation by one industry analyst that Google’s rival, Yahoo may take an interest in Jaiku’s rival, Twitter.
In any case the collective acquisitions indicate that Google certainly seems to have taken a strong interest in the future of internet compatible mobile phone software.
Appropriately, both Google and Jaiku have blogged about the acquisition.
The Jaiku team state that new user sign-ups have been temporarily limited whilst Google and Jaiku engineers work together to produce a new, better service.
Google product manager, Tony Hsieh, writes that they are “excited about helping drive the next round of developments in web and mobile technology.”
Tony ends by extending a “hearty Google welcome to Jaiku”, but we will have to wait and see whether this really does materialise in innovative development or ends in development stagnation just like Dodgeball.
Internet Advertising spend is set to climb by 85 per cent over the 2006 to 2009 period, ClickZ reports.
According to ZenithOptimedia figures, online video and local search will be the primary drivers for this growth. Until 2009, the company expects an annual growth rate in internet advertising of 23 per cent.
Jonathan Barnard, ZenithOptimedia’s head of publications, said that it was impossible to predict what may happen in the online sector.
“At this stage nobody really knows what the successful model of the future will be,” said Barnard. “There is a lot of experimenting.”
However, he did point out that there is a definite trend for advertisers to shift dollars from newspapers to the online channel.
“Newspapers are losing directly to the internet, either to other classifieds, search, or auction sites,” he said. “Their websites tend to be quite large and get advertising, but unfortunately they are not making enough to offset offline.”
As well as this, he noted that advertisers who only have a small market in which they sell can also benefit from online advertising.
This clearly shows that smaller businesses would be fools not to get into online advertising, and link building can help them do that.
You knew this was coming, so why are you in shock? A new company, Ass-Vertise / Assvertise is already landing new clients with its innovative human-ass billboards. Stare at the bum of an appealing lady OR man in NYC, and you’ll find yourself reading ads, including those shown for the New York Health & Racquet Club. The company claimns to be based on the simple philosophy that “If you want to be seen, go where people are already looking, “Ass-vertising involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The panties are work by beautiful girls and revealed when appropriate in a ‘mooning’ fashion, often accompanied by a ‘Hey, check this out,” or a slogan tailored by you, our beloved Client.”
Bottoms Up: When advertisers are looking for methods to grab the attention of young men, there are no ifs or ands, but there are plenty of butts.
Hope you like our new assvertisment
One of our clients announces news
Las Vegas, Nevada, Coffee Pacifica, Inc. (OTCBB:CFPC) announced today that is has entered into a joint venture agreement with China Capital Partners Inc. (“CCP”) to establish coffee shops in China. The joint venture anticipates opening first coffee shop during the 4th quarter of 2007. The joint venture shops will be featuring specially created artisan roasted coffee blends by Uncommon Grounds Inc.
Jon Yogiyo, Vice Chairman of Coffee Pacifica and Chairman of PNG Coffee Growers Federation Ltd stated: “Entry into retail coffee market enables our 100% owned subsidiary an opportunity to greatly increase sales of it’s roasted coffees and new coffee blends created specifically for the Chinese market. Several coffee buyers from China have already visited our farms in PNG. This venture completes our “Growers Direct” strategy from “Tree to Cup” coffee company. We are positioning in the latest Chinese trend of drinking coffee.”
Sean Tan of China Capital Partners said: “We agreed to establish a joint-venture with Coffee Pacifica, due to its unique business model, competitive advantages and strengths over the competition, and access to premium quality green coffee beans. Owning their own roaster allows Coffee Pacifica the ability to select finest coffees from the trees and custom roast and offer in our shops daily “Berkeley Freshly Roasted” coffees. Control of premium quality green beans provides stability for our coffee shop build out plan in the world’s fastest growing coffee market. We project a profitable business venture and plan to unveil our first shop before end of 2007, with 5 more slated to open first quarter 2008. Based on our aggressive growth plans, we anticipate opening approximately 300 coffee shops in China within the next 5 years.”
Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of the green bean coffee grown in Papua New Guinea and “Penlyne Castle” brand “Jamaican Blue Mountain” coffee grown by Blue Mountain Coffee Co-Operative Society Ltd (“BMCC”) of Jamaica. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica’s shareholder-farmers in the Highland region’s rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea exports approximately 2% of the annual world green bean production. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com. Coffee Pacifica’s wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit their website at www.uncommongrounds.net to purchase our roasted coffee beans.
Except for the historical matters contained herein, statements in this press release contain “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company’s current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to such as: (1) competition in the markets for the Company’s coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company’s public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.
Malone & Associates, LLC, Corporate Relations, Rico Stubbs or Stacey Salanoa, Tel: 888 739 9477
Or visit website: www.opportunitiesforthefuture.com
Online advertising is changing the rules of engagement within the advertising industry. As more and more companies question their current marketing mix, expenditures and return on investment, online advertising gains power and pull.
Answers to some frequently asked questions about the merits of online advertising, the future of online and offline media and hottest opportunities in the market.
Q: What are some of the major trends in online advertising?
A: Search is becoming the dominant form of online advertising, increasing the sophistication of search engine results and content as well as the consolidation of industry players. Market pricing will function more like network television, although the web still remains the great equalizer: Small business will continue to buy a significant share of online advertising because it’s effective, easy to buy and the same medium used by the big boys. Because of its inherent measurability, online advertising is already having an effect on the accountability of all advertising.
Q: When will online advertising really start to take off?
A: It’s already taken off, most dramatically a year or so ago. It was also consumed by entrepreneurial direct marketers that figured out economic models after the easy money exited the marketplace. Many of these upstarts have had to evolve into far more sophisticated players, as the market and competition have grown and matured.
Q: What advantages does online advertising have compared to print, for example?
A: In most ways that impact the bottom line, online outperforms print media. That is not to say print media is without value, but as the marketplace grows more digital (and therefore more accountable) the ability to track, measure, and optimize the results generated by media are difficult to beat. Print’s strengths include highly targeted or niche audiences and the business-to-business sector–though search is impacting that as well.
Q: What are the opportunities for specific markets, such as the real estate industry?
A: Real estate is a big opportunity, and the majority of decisions today are already influenced by online content and advertising. The challenge here is in capturing and organizing oceans of data, images, and entities in a super fragmented industry that is eminently localized. Sounds like a sweet market for a Google invasion, but upstarts like Zillow are doing a great job.
Q: What other areas of online advertising would be smart to invest in? Are there any areas that are untapped?
A: Online video is growing fast, but barely tapped. Online music and audio advertising opportunities are also hot. While Apple and pirated music dominate, upstarts like Soundpedia are taking the music world in a new direction and have a real plan to optimally leverage online music (which is likely to converge with online video as an ad vehicle). Another area is specialized local price and quality shopping engines–at least those that the major search engines index favorably–generally due to strong focus and a good SEO (search engine optimization) team.
Q: What online advertising listings do you predict will be popular in 2008?
A: Yahoo, already a monster in the category, will make significant strides in 2008 and 2009. Despite some organizational issues, they have some excellent people as well as the wherewithal to pull together a high-performing set of online advertising vehicles in an exceedingly scalable manner. Also, Yahoo Search is improving, but is still not as easy as Google AdWords. Yahoo’s acquisition of Right Media was a boost for smaller shops, as the auction model they implement allows savvier online advertising buyers to potentially outperform larger rivals cost effectively.
Q: What about digital game ads?
A: In-game advertising is getting a lot of traction. When you consider there is a generation that thrives on high-end video games, IM and text messaging, it’s easy to see why these ads have great value. Game consoles are turning into living room PCs on the web, They stand to dominate the attention of an exceedingly valuable demographic.
Q: Are there any interesting statistics readers should be aware of?
A: Online advertising has become a major opportunity for a majority of marketers. With so many options, however, it’s easy to confuse a strategy. Focus, and working with people that are experienced in pulling together a solution either in-house, outsourced, or some combination is the first step. Do the homework, keep expectations realistic and focus on learning about how a product or business responds within the online medium. The same advice applies for marketers already in the medium that are seeking growth of their programs and results