Browsing "internet strategy"
What would we do without Google?
Google’s motto to “organize the world’s information to make it universally accessible” is perhaps the one defining characteristic that we can rely on.
The fact that we can debate whether Google lives up to its other motto – “do no evil” – means that we cannot really rely on them to be virtuous.
But we can rely on them to organize the world’s information, and they’ve done that fairly well. At least, theyve done it better than anyone else. If it meant being evil to do that successfully, would be willing to live with the evil?
I think we could advance the argument that most people who consider Google the evil empire probably do so on the basis of some perceived action by Google that has been unfavorable to them or someone they know. In other words, if you operate a website and youve been de-cached or your Google AdSense account was discontinued, etc.
But Google doesnt just penalize people without cause. There is usually a violation of policy somewhere, and if there wasn’t then I’d bet my last dollar that Google would reinstate the individual to favorable status if it was brought to their attention.
That doesn’t mean the search engine hasn’t, and won’t, do evil things. It does mean that they take their mission to organize the world’s information seriously.
So I ask again, what would we do without Google? It was Google who taught us that back links count. It was Google that brought us the wholesale opportunity to advertise our businesses and choose what we are willing to pay for a lead.
It was Google that made us realize that search engine spam can be tackled at the source and while they aren’t perfect at defeating it they do a nice job.
I know that Google is constantly seeking improvement. Sometimes they fail and institute policies that backfire or that don’t work. But they are organizing the world’s information pretty well and I know that if I need to know something really important I can search Google and within minutes have that pressing question answered. Without Google, I’d be living at the library.
When the economy turns sour just about every company starts to cut expenses and usually the first thing that goes is the one service where the perceived value is less. Search engine optimization is one of those services that could be threatened by the recession.
I would strongly caution against cutting back on your SEO for your business. Companies that I’ve seen do that have in the past regretted it. Typically what happens is they’ll see their search rankings decline. After dropping off the first page they’ll see fewer and fewer visitors to their websites and that will result in fewer conversions and less overall sales. Almost always these customers restart their optimization and they have to claw their way back up the search engine ladder to top rankings. That takes longer usually than the drop off and takes more resources long term.
It may seem that a recession is the time to cut expenses, but you don’t want to cut your marketing expenses. It’s really the time when you should be marketing more, not less. If you think of search engine optimization as a part of your overall marketing strategy then that puts it a little more into perspective.
Don’t you think?
There is no doubt that internet marketing is a great way to sell products and services to make a lot of money. There is also no doubt that the internet is flooded with competition and you will need to do your internet marketing well in order to stand out from the crowd and claim you fortune. Many, many people try to market products on the internet unsuccessfully. In fact, for every five websites on the internet that are doing well there are ninety-five that are failing.
Not the best odds, but the good news is that you can be one of the three if you take the time to learn proper internet marketing techniques. Learning how to do something right often means discovering a lot of ways to do it wrong first and so to save you some time, here is a list of the top three mistakes that internet marketers make:
1. Not providing high-quality content on their site. Many people think you can just write a sentence or two about each product and create a “pretty” website and people will want to buy from them. There are two problems with this technique: first of all, getting a good search engine ranking is what will drive customers to your site and good content with the right keyword density is necessary to get a high search engine ranking. And secondly, once a person clicks to your site they expect to see some content. Good content will draw them in and keep them on your page long enough to entice them to make a purchase.
2. Using only one method of internet marketing. Too many would-be internet marketers focus all their attention on just one method of internet marketing. That is the equivalent of putting all your eggs in one basket, if the bottom falls out you’re screwed. Using multiple internet marketing techniques allows customers to find you in a variety of ways like through search engine results, email marketing, article marketing and forum posts. The funny thing is that as you use different methods they boost your main goal of increasing search engine traffic at the same time.
3. Choosing an irrelevant product. Before you spend massive amounts of time and money doing internet marketing for a product you may love it is highly important that you find out if there is a market for it. If nobody wants to buy your product you can market ’til the cows come home and have the number one spot in the search engine rankings for your keyword, but if nobody is buying that it isn’t going to matter. You also want to choose a product where the market isn’t completely flooded already. In either case, it is vital that you do some research before you start your internet marketing campaign.
Avoiding these top three mistakes will help you get your internet marketing campaign off to a good start. Do your research and provide your customers with top-quality information and you will be on the right track for success in internet marketing.
Just about everybody in the Internet marketing world has a get-rich-quick scheme these days. Start looking around and you’ll find dozens of so-called “gurus” who are willing to share their techniques with you for some cash. The problem with these guys is that they often don’t even practice the techniques they offer.
They just make money selling books and the techniques they offer really don’t have real-world applications. They can offer you platitudes about what to do to create a successful Internet business but not a real money-making technique.
When it comes to Search Engine Optimization, commonly known as SEO, most aspiring Internet Marketers think immediately of Google Ad words. The problem is, you may be thinking of Ad words, but so is everyone else. Google has wisely caught on to this and have appropriately raised their rates, making them untenable for many. Couple that with the new regulations coming down the pipe from Google and you have some serious problems.
President-elect Barack Obama’s top asset in pushing his agenda will not be his Cabinet secretaries or aides, but rather his online network. Obama’s political e-mail list tops 13 million names, a digital force that the incoming White House can tap to push for his legislation, tamp down critics or bolster popular support. It’s also a way for Obama to reach into every state, every city, and every neighborhood.
A study released Tuesday found that a quarter of Obama voters said they would continue to work online to support the new administration. The nonpartisan Pew Internet and American Life Project also found 62 percent of Obama’s voters say they would ask others to support Obama’s policies.
Welcome to the Democrats’ new permanent campaign, one planned online and executed on Main Street.
The Internet has been moving to the mainstream of political life in the US for some years.
But in this presidential cycle it has been particularly important for the Obama campaign, which was starting from scratch with few resources and little name recognition.
The Internet favours the outsider, and gives them the ability to quickly mobilise supporters and money online.
And the more nimble use of the Internet by the Obama campaign in its early stages helped him overcome the huge initial lead of Hillary Clinton in the presidential nominating race.
Ready to go
Mr Obama’s Internet strategy was at the heart of his plan to win the Democratic nomination, according to expert Phil Noble, who tracks trends in relation to the Internet and politics.
When Senator Obama announced his campaign, his Internet site was already fully developed and ready to go – with a set of tools which allowed supporters to meet and organise as well as contribute money.
According to Michael Turk, the e-campaign director for the Bush-Cheney 2004 campaign, the Democrats had learned the lessons of 2004 very well in an “arms race” between rival teams of developers.
John Kerry depended on online fundraising in the 2004 campaign
Mr Noble says he expects Mr Obama to raise $1 billion online during the 2008 campaign, 12 times as much as John Kerry raised through online fundraising in 2004.
We here at Fresh Traffic are honored to have been at the forefront of this Internet push, see the full speech here
In this new media age, if a company’s products or services can not be found within the first page of search engine results, they may be doomed to failure. Search engine optimization should be a major focus for any company that relies on attracting new customers.
“If your company does not have a solid search engine optimization strategy, your CEO may be looking for a new job,” warned John Spagnuolo, President of the New Media Institute. “Your organization needs to be found when potential customers are looking for information online.”
What is Search Engine Optimization?
Search engine optimization (SEO) is the art and science of optimizing a web site or specific content to be found in search engines and placed higher in natural organic search results.
Companies are also using SEO when managing the reputations of brands, products and executives. When searching for a company, product or person, most people search online. Negative messaging could be at the top of search results. A good SEO strategy can boost a company’s web site and messaging to the top of those results.
IT or Communications Function?
Many companies are trying to figure out where the SEO should sit in the organization. Typically, the SEO position will exist within IT or communications. “Wherever the position is filed within an organization, a good SEO executive should have both a strong technical background and strong marketing/communications skills to be able to develop an effective SEO strategy.
So, you have a great product, a perfect pitch; it’s so great it could sell itself. The only problem being you live in a tiny market, and have already reached saturation. The next step? Take it online of course!
Website design can be a frightening prospect if your knowledge of the internet extends only to reading your email and news daily. There is however, a few basic guidelines that should be followed that will allow even the internet novice to become visible with their own website.
The first step, of any website may not seem important initially, but it can make all the world of difference. You need to decide upon your websites domain name. Something that shouldn’t be taken lightly at any degree, as it has been said, “It’s all in the name”
Once you’ve chosen a name, you should then decide on a website host. You can start with a free host, which will place ads on your site, or you can pay monthly for your very own domain name and have no ads running (aside from your own).
Typically a free host will have a variety of premade sites which require you only to fill in the blanks. You can literally be up and running your site in an hour or two if you have all of your information organized and ready. Even if you’ve decided to pay monthly for hosting, there is a plethora of templates out there, ranging in price from free, to hundreds of dollars.
Bear in mind now, the more you have on your website the longer it will take to load. Text is not a problem, pictures, sounds/songs, and little movies can slow down your page load speed dramatically, depending on your hosting.
And that’s just the beginning of an online presence!
Then there’s online marketing, constant updating, and search engine optimization to consider.
You could of course, just let someone with some Fresh ideas do all of the aforementioned work for you.
He turns more work away than he takes, he has a select client list ranging from NASDAQ listed companies to Celebrities.
He is the person Google (Yes the Big G) paid out of court and served a NDA on in 2004 not to divulge any information on it’s search engine algorithms for years.
He once had 7 of the top 10 listings in Google, Yahoo & MSN for major keywords in the industry he worked in, scooping $100,000 – $200,000 commission cheques every month for years
Since those days his talents have been requested by some of the largest giants in industry.
For the first time ever he is visiting Costa Rica, the home of online poker and casino website companies.
Need an insight on how to be top of tree the right way?
Call Now to make your appointment 1 204 661 5295 Limited availablity. 15th -18th April
Who is this guy, our very own boss here at the Fresh Group Jerry Booth.
Office in the USA, Canada & UK
Post by Nathan
There are several steps to follow to ensure top rankings in search engines. Sites that follow these simple steps will likely see their traffic and search engine rankings soar through the roof. The better optimized your site is for the search engines, the better results you can expect.
1. Implement Title Tags and Meta Tags
Title tags are an important aspect of search engine optimization as they are the way to convey your marketing skills to your target audience. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what your Web site is about.
You want to stress all the viral information in this limited area of space. This is your area for free advertising, so take full advantage of this. Insert information like company name and your targeted keywords that you have chosen for this page. Every page on your site should have unique title tags and meta tags.
2. Offer Quality Content
Your content is very useful for the search engines in determining whether or not your Web site is relevant to your topic. You want quality, keyword rich content. You do not want to stuff your keywords, but place them sporadically throughout you site.
Keyword stuffing is a black hat technique that will get you permanently banned from the search engines. Make sure that your content flows smoothly and rolls off the tongue easily. Remember, humans — not search engines — have the ultimate decision to purchase your product or service. Write your content first for your audience and then add keywords where it makes sense to.
3. Acquire Quality Links
Links are a valuable tool for gaining top search engine rankings. Links (backlinks) are viewed as a vote from one site to another, so the more links to your site, the more popular the search engines think your site is. Higher-quality links from authority Web sites are weighed more heavily when ranking your site. So, acquire links from reputable Web sites that are popular.
You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your Web site. If not, then your site will be penalized in the rankings, which is the opposite of what we are trying to achieve.
4. Strive for Quality Backlinks
Recently, Google (Nasdaq: GOOG) began to crack down on link farm sites (sites where you buy links) by penalizing them in the search engine rankings. Avoid link farms or buying links from non-authority sites, as they will only do more harm than good.
Remember, it’s not the quantity of links you have, but the quality of those links you do have. Make sure your links appear natural, not like they have been paid for. You must have something of quality to offer others so they will link to your site and increase your search engine rankings.
5. Have a Keyword Relevant Domain Name
Before purchasing a domain name, you should look for a URL that has relevant keywords to your company. Ensure that your domain name has some relevancy to your Web site.
Your sub domains should not be long and full of strange characters and symbols. This will only confuse the search engines and your human visitors. The simple domain that has your keyword specific to your page is great for the search engines and human readers.
6. Use HTML
Search engine spiders have a hard time reading coding other than HTML (hypertext markup language). To avoid any confusion for the spider, have your Web site written in HTML — not Flash. If you are a large, well-known company, this does not play as big a role, but if you’re a small company trying to make a name for yourself, ensure that your programmer is using HTML.
7. Make Site Navigation Easy
You want a Web site that is easy to navigate through. The more confusing and broken links to your site, the less likely it is that the spider will fully crawl and index all your pages.
You want to submit a xml sitemap for Google so it can find and index all the pages in your Web site. Sitemaps are a necessity for Web sites getting all your pages indexed and included in the search engines.
8. Use Fresh, New Content
Search engines do not want old, outdated content on their search results, so you must make sure to add new content to your site on a consistent basis. Both humans and spiders like to see new content on your Web site. Make sure to update your content to make sure it is up to date and relevant.
You can make simple grammatical changes to your site or add pages — anything counts as new content. If you stop adding new content to your Web site, your rankings will start to slip and fall way below your desired results. If you see your rankings start to slip, make sure you add new content to your site.
9. Add a Blog to Your Site
A blog is a great tool for keeping visitors up to date to with your site. Blogs help promote your site and give your visitors another way to locate your Web site. Blogs and blog posts get indexed in the search engines quite quickly as well.
If you start a blog about the industry you are in, you can quickly build up your rankings. Blogs are especially useful for adding fresh content to your site. Blog posts are seen as new content, so post in your blog at least once a week to keep your content new. Blog postings do not have to be relevant to your Web site, but it does help to keep the content somewhat relevant to build up and authority blog.
10. Make Your Web Site for Humans – Not Spiders
This is probably one of the biggest mistakes committed by newcomers to Internet marketing. They write and organize their Web site for the search engines to achieve high rankings, yet the traffic that comes in does not make a purchase.
You want to have a Web site that is easy to read and comprehend — not a site that is made for the spiders to read. Ultimately, your site is viewed by humans who hold the purchasing power. Ensure that your Web site is easy to read and does not have any misspellings.