In it’s bid to digitize the world, Google has moved forward again in it’s application to digitize the worlds libraries. Lately however, things have taken a decidedly more serious turn with the Department of Justice weighing in with it’s concerns. The DoJ became the latest party to file its concerns about Google’s book settlement and it appears the search giant will have to either make tweaks to the deal, or allow the feds—and maybe even Congress—to poke around. You should be betting on the tweaks.
While there were some good points made by the DoJ :
The United States strongly supports a vibrant marketplace for the electronic distribution of copyrighted works, including in-print, out-of-print, and so-called “orphan” works. The Proposed Settlement has the potential to breathe life into millions of works that are now effectively off limits to the public. By allowing users to search the text of millions of books at no cost, the Proposed Settlement would open the door to new research opportunities. Users with print disabilities would also benefit from the accessibility elements of the Proposed Settlement, and, if the Proposed Settlement were approved, full text access to tens of millions of books would be provided through institutional subscriptions.
They also made it very clear, that there are valid concerns about the settlement as it exists now.
..the breadth of the Proposed Settlement – especially the forward-looking business arrangements it seeks to create – raises significant legal concerns. As a threshold matter, the central difficulty that the Proposed Settlement seeks to overcome – the inaccessibility of many works due to the lack of clarity about copyright ownership and copyright status – is a matter of public, not merely private, concern. A global disposition of the rights to millions of copyrighted works is typically the kind of policy change implemented through legislation, not through a private judicial settlement.
In the end, Google is most likely going to make a few tweaks to it’s compensation agreement and try to placate everyone as best as possible.
Online business executive Peter Dubens could be about to snap up Friends Reunited from ITV for just $24.6 million, a massive $263 million less than what ITV paid for the social networking site just four years ago.
In the same vein as MySpace, Friends Reunited finds itself hurtling towards the internet scrapheap of innovations that “used to be awesome” but have failed to move with the times and have thus been usurped. The duo of trend setters “back in the day” are now relegated to the “so 2005” pile of outcasts.
Mr Dubens made his money buying small time internet providers, consolidating them into bigger companies then selling them on to major international providers like Tiscali. The entrepreneur is involved with a digital media fund with fellow internet guru Michael Birch, the man behind Bebo.
Friends Reunited could be one of a number of ventures the new capital fund invests in. In this buyers’ market, and with ITV desperate to rid itself of its social media failure, a cheeky offer might be enough to persuade the television company to part with Friends Reunited.
Quite what Mr Dubens might do with the social network remains to be seen. Online advertising revenues have been sapped by drooping visitor returns. In April 2008, Friends Reunited recorded 19 million users with 70 per cent of those returning to the site once every 18 months.
Compare that to Facebook’s 200 million users, most of whom can’t go 10 minutes without giving someone a poke or scribbling something mundane on their wall and you can see a vast void that needs to be bridged.
I’m not sure why some Winnipeg companies are frightened of the Internet over traditional media. They are clinging to an old business model. Some of these traditional media have come to monopolistically control everything, and thereby get 100% of the profits.
They don’t look to the future, they look to the past. They don’t embrace change, they fight it.
With the net the public have the power to obtain what they want, when they demand it, and most importantly the power to choose what they want without buying the full package.
Winnipeg change is HERE
Archives of the Winnipeg Free Press for a $100 a year or $3.99 per day, No Thanks.
You would have thought by now that the Free Press might just have learned something, obviously not, yet again they are going back to the well of winnipeggers to try and extract more revenue, is this because the over priced advertising they churn out is suffering and ineffective?
Any person who uses the Internet today can find all they need to know for free, you can trundle through hundreds of newspapers archives from around the world, download your favorite video clips and programs, read and watch news live as it happens, even do your banking, shopping, pay bills and learn for Free.
You could take a very safe bet that most stories the Winnipeg Free Press has to offer have also been covered by some other newspapers in some format or other, so why pay?
So come WFP it is time to give something back to the loyal people of Winnipeg for a change, no more raping and pillaging, you have had 100 years of that, do as your name says, give the people of Winnipeg some FREE PRESS
Pope Benedict XVI can look forward to engaging himself in new age media technology. The Vatican is all set to announce the details of the venture, as Google and the Pope have now come together in order to create a new channel for Pope Benedict XVI, which he will call his own.
This channel will be used for the direct posting of all the texts and videos of the Pope and his speeches as recorded by The Vatican television and radio. The head of the Vatican department of Social Communications, Claudio Maria Celli has organised a news conference referred to as “New Technologies, New Relationships: Promoting a Culture of Respect, Dialogue and Friendship”, on Friday. The Managing Director of Media Solutions for Google, Henrique de Castro will also be present at the conference to give out more details on the venture of the Pope.
The Vatican has long since entered the world of technological media and been a part of it. In 1995, the late John Paul II worked towards the launch of The Vatican’s own website. This website was powered by three computers that were named after the archangels. Both The Vatican newspaper and radio have their own website, even though some do believe that the internet is a bad influence.
The Internet and the television have circled each other for years, but the timing was never right for them to form a serious relationship.
Now with Yahoo playing matchmaker, their union promises to flower in a big way.
The Sunnyvale Web portal, with the help of Intel, made one of the bigger splashes at the Consumer Electronics Show in Las Vegas earlier this month with the full unveiling of its Yahoo Widget Channel, a new platform for Internet content that will be embedded in TVs from a number of major manufacturers.
The initiative takes the flirtation that companies like Sony and Samsung have had with watching Internet content on the TV and gives it a profound boost, helping users consume a robust version of the Web through one of their most beloved consumer electronics devices.
Sony, Samsung, LG, Toshiba and Vizio have announced plans to deploy the channel on upcoming Internet-connected TVs starting this spring. Their TVs will feature at least 20 TV-optimized widgets or applications including MySpace, eBay, YouTube, CBS and – of course – a number of Yahoo properties like Yahoo News, Weather, Video, Finance and Flickr.
He’s credited as the mastermind of the most successful U.S. presidential campaign in recent history.
David Plouffe, who was reportedly in charge of the Obama campaign’s moving parts – media, staff, fundraising and travel – is not part of the presidential transition team, nor is he expected to join the incoming administration.
Plouffe laid out some of the campaign successes during Tuesday’s speech that at times seemed aimed almost entirely at political junkies. He credited that success to technology and the grassroots nature of the campaign.
“There was a freshness to our message and we thought we were using technology well,” he said of the hundreds of millions of dollars raised on the Internet. “Technology was the driver for us in fundraising and delivering our message.”
The campaign team invested a lot of time in making sure its message was clear and communicated directly to supporters. More than 13 million names were on their email distribution list.
The idea was to have supporters talk to their loved ones and neighbours about the campaign, which Plouffe believed would be a more powerful way to spread the word than television ads and newspaper articles.
Plouffe, who did not take questions from the media and reportedly forbade audio and video recordings of his Toronto speech.
A College internship at an interactive marketing company ended up the ticket to a promising career for one of its 22 year old students. During the internship, he learned a skill known as search engine optimization In August, he was snapped up by a public relations and advertising agency in Denver, and given the title of search engine optimization director.
This was a story in the New York Times
The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.
This is a question I ask myself on a regular basis, Why is everyone all of a sudden an SEO Expert, they read a few blogs, go on day course somewhere and all of a sudden they know all there is know about search engine optimization.
If only it was that easy,.
All the SEO’s I know personally, most are well known and documented on the web who have been doing this for the last 10 years, long before it had a name.
They all earn in excess of $1million a year, admittedly some write there own books, some write get rich marketing schemes that plays to peoples greed, are they bothered when earning $10 million a year, probably not.
The question I ask myself is this, if it was you earning this kind of money on an annual basis, would you tell everyone how it was really done?
I didn’t think so, You have your answer.
You can learn good practices by reading forums and blogs, you can read the guidelines set out by Google, Yahoo etc, learn about social media and even web designing, but I have yet to read the full story on how it is done by anybody.
The big hitters will always be the big hitters, WHY, money in the bank baby.
The Internet has been moving to the mainstream of political life in the US for some years.
But in this presidential cycle it has been particularly important for the Obama campaign, which was starting from scratch with few resources and little name recognition.
The Internet favours the outsider, and gives them the ability to quickly mobilise supporters and money online.
And the more nimble use of the Internet by the Obama campaign in its early stages helped him overcome the huge initial lead of Hillary Clinton in the presidential nominating race.
Ready to go
Mr Obama’s Internet strategy was at the heart of his plan to win the Democratic nomination, according to expert Phil Noble, who tracks trends in relation to the Internet and politics.
When Senator Obama announced his campaign, his Internet site was already fully developed and ready to go – with a set of tools which allowed supporters to meet and organise as well as contribute money.
According to Michael Turk, the e-campaign director for the Bush-Cheney 2004 campaign, the Democrats had learned the lessons of 2004 very well in an “arms race” between rival teams of developers.
John Kerry depended on online fundraising in the 2004 campaign
Mr Noble says he expects Mr Obama to raise $1 billion online during the 2008 campaign, 12 times as much as John Kerry raised through online fundraising in 2004.
We here at Fresh Traffic are honored to have been at the forefront of this Internet push, see the full speech here
Is online video and TV streaming clogging the copper arteries of the information superhighway?
It’s generally accepted by anyone and everyone in the know that the internet is growing exponentially. To give you an idea of how much and how fast, consider that last year YouTube alone used as much bandwidth as was needed for the entire internet in 2000.
Trouble is, this growing demand for video and TV download services such as the Beeb’s recently launched and already successful iPlayer is overloading networks so badly that some particularly gloomy experts are predicting the internet could simply grind to a virtual standstill by 2010. They are calling it the broadband crunch.
The problem lies not in the fibre optics and underground cables of the main internet ‘motorways’ which have huge capacities and are constantly upgraded with new technologies but with the ‘last mile’ routers, switchers and copper wires running from exchanges directly into the home.
“There are going to be some real crunches, some real hard times coming. It’s because of the market and the business models which don’t see a way of making a profit,” commented Scott Bradner, technology security officer at Harvard University ahead of an ‘End of the Internet’ debate happening in Boston this month.
Essentially, internet providers are too busy undercutting each other to maximise short term profits without considering the long term implications of neglecting the infrastructure.
“There will not be a fibre-to-the-home network in the next 20 years,” according to BT spokesman Mike Bartlett. “It would be a massive call to say, “Let’s fibre up the nation.” It would take many years, cost billions of pounds [actually estimated at around £20billion], involve digging up all the roads and we don’t know if people really want it.”
There are new technologies in the pipeline that could eradicate these problems, such as nuclear research organisation Cern’s fibre optic linked servers that run 10,000 times faster than broadband. But timescale and guarantees are hard to come by.
As Larry Irving, co-chairman of the Internet Innovation Alliance so eloquently puts it, “We’re not saying it’s going meltdown, but you could have latency. It’ll be like trying to get from point A to point B in London on a Wednesday afternoon. Good luck.”