Category Archives: internet

SEO, Why is Everyone an Expert

A College internship at an interactive marketing company ended up the ticket to a promising career for one of its 22 year old students. During the internship, he learned a skill known as search engine optimization In August, he was snapped up by a public relations and advertising agency in Denver, and given the title of search engine optimization director.

This was a story in the New York Times

The birth of the Internet gave rise to jobs in areas like Web development and design. And as companies and consumers flocked to the Web, jobs in Internet marketing soon followed. Search engine optimization, part of Internet marketing, is what companies use to drive traffic to Web sites in the hope that consumers will buy a product or service, for example, or subscribe to a publication.

This is a question I ask myself on a regular basis, Why is everyone all of a sudden an SEO Expert, they read a few blogs, go on day course somewhere and all of a sudden they know all there is know about search engine optimization.

If only it was that easy,.

All the SEO’s I know personally, most are well known and documented on the web who have been doing this for the last 10 years, long before it had a name.

They all earn in excess of $1million a year, admittedly some write there own books, some write get rich marketing schemes that plays to peoples greed, are they bothered when earning $10 million a year, probably not.

The question I ask myself is this, if it was you earning this kind of money on an annual basis, would you tell everyone how it was really done?

I didn’t think so, You have your answer.

You can learn good practices by reading forums and blogs, you can read the guidelines set out by Google, Yahoo etc, learn about social media and even web designing, but I have yet to read the full story on how it is done by anybody.

The big hitters will always be the big hitters, WHY, money in the bank baby.

Yes We Can – Internet Key to Barack Obama Victories

The Internet has been moving to the mainstream of political life in the US for some years.

But in this presidential cycle it has been particularly important for the Obama campaign, which was starting from scratch with few resources and little name recognition.

The Internet favours the outsider, and gives them the ability to quickly mobilise supporters and money online.

And the more nimble use of the Internet by the Obama campaign in its early stages helped him overcome the huge initial lead of Hillary Clinton in the presidential nominating race.

Ready to go

Mr Obama’s Internet strategy was at the heart of his plan to win the Democratic nomination, according to expert Phil Noble, who tracks trends in relation to the Internet and politics.

When Senator Obama announced his campaign, his Internet site was already fully developed and ready to go – with a set of tools which allowed supporters to meet and organise as well as contribute money.

According to Michael Turk, the e-campaign director for the Bush-Cheney 2004 campaign, the Democrats had learned the lessons of 2004 very well in an “arms race” between rival teams of developers.

John Kerry depended on online fundraising in the 2004 campaign
Mr Noble says he expects Mr Obama to raise $1 billion online during the 2008 campaign, 12 times as much as John Kerry raised through online fundraising in 2004.

We here at Fresh Traffic are honored to have been at the forefront of this Internet push, see the full speech here

The Internet is full

Is online video and TV streaming clogging the copper arteries of the information superhighway?

It’s generally accepted by anyone and everyone in the know that the internet is growing exponentially. To give you an idea of how much and how fast, consider that last year YouTube alone used as much bandwidth as was needed for the entire internet in 2000.

Trouble is, this growing demand for video and TV download services such as the Beeb’s recently launched and already successful iPlayer is overloading networks so badly that some particularly gloomy experts are predicting the internet could simply grind to a virtual standstill by 2010. They are calling it the broadband crunch.

The problem lies not in the fibre optics and underground cables of the main internet ‘motorways’ which have huge capacities and are constantly upgraded with new technologies but with the ‘last mile’ routers, switchers and copper wires running from exchanges directly into the home.

“There are going to be some real crunches, some real hard times coming. It’s because of the market and the business models which don’t see a way of making a profit,” commented Scott Bradner, technology security officer at Harvard University ahead of an ‘End of the Internet’ debate happening in Boston this month.

Essentially, internet providers are too busy undercutting each other to maximise short term profits without considering the long term implications of neglecting the infrastructure.

“There will not be a fibre-to-the-home network in the next 20 years,” according to BT spokesman Mike Bartlett. “It would be a massive call to say, “Let’s fibre up the nation.” It would take many years, cost billions of pounds [actually estimated at around £20billion], involve digging up all the roads and we don’t know if people really want it.”

There are new technologies in the pipeline that could eradicate these problems, such as nuclear research organisation Cern’s fibre optic linked servers that run 10,000 times faster than broadband. But timescale and guarantees are hard to come by.

As Larry Irving, co-chairman of the Internet Innovation Alliance so eloquently puts it, “We’re not saying it’s going meltdown, but you could have latency. It’ll be like trying to get from point A to point B in London on a Wednesday afternoon. Good luck.”