There’s something to be said about the myths which surround SEO as an industry. In a way it adds a layer of ‘magic’ to the processes which can drive your website to the top of search. On the other hand, it allows the cheaters and snake oil salesmen to get in the door to respectable, naive business owners who only have half an idea.
Let’s face it, the world is going digital and online, the cloud is the next major leap forward as one of it’s goal is to eliminate the need for mass amounts of software on individual machines. Every major player in industry has recognized this fact, newspapers especially which have been hit substantially in the shift to online content generation and consumption. Radio and television have both added online content distribution to their industries, even going so far to use specialty content only available on their site to drive visitors. But they all know, the multi-million dollar advertising industries are slowly shifting their budgets to include online optimization in bigger and bigger steps.
Now if all of the big boys get it, that the world and it’s people are shifting online, what’s with all of the hesitation? Because unfortunately in the end business is ignorant and resistant to change. There’s short cut takers and cheaters in every industry, not just in the SEO/SEM world, and just like every other industry, when they’re caught, they’re thrust out into the light and are left to burn. The growing pains that the SEO industry is experiencing in Canada, Manitoba and Winnipeg in particular, is one of naivete. Winnipeg is a small city on the global marketplace, but with it’s geo-location it should be a significatly larger player that it is. All we need now is for the old, naive, ignorant and resistant guard to change, and let the youth take over. I’ve heard it said a number of times that once you’ve lived in Winnipeg it’s hard to really want to plant roots anywhere else. My reason why (unfortunately) is because Winnipeg just doesn’t change; at least not fast enough to be a global player.
The newest hype to hit the tech wire would have to be the talks which have been occuring with Twitter, Facebook and Google. Rumor has it that the seriousness of the talks hasn’t reached a fevered pitch as of yet, but that Twitter is courting the two giants is enough to make the industry ears twitch.
The current evaluation of Twitter is somewhere in the $10 billion range, a solid improvement from it’s worth last year being tagged at just short of $4 billion. Whether or not the search, or social media giant will actually pay this amount is in doubt. Twitter has tried only a handful of money making schemes, but on the whole the media which Twitter introduced to the world doesn’t have a lot of marketing punch. It’s a useful tool for some industries and aspects of day to day interaction, but with having to reduce your world to 140 characters at a time, it can leave you short on the information side. Speculation around the talks has been springing up which supports the idea that because Twitter is running out of ideas to market itself and make it’s own money, it’ll instead sell it’s idea and worth to continue on.
Which giant could benefit the most from the purchase of Twitter isn’t a question, as Facebook already has it’s own micro-blogging idea built in in status updates. Google most definitely would have the most to gain with the purchase of the site, it might even provide the search giant with the social boost it needs to begin carving it’s own tiny niche in the social arena.
The internet is running out of IP addresses, Bing is copying Google, Facebook can’t handle your data and locally we’re resisitant to change. The loss of IPs online has been broached in the last few days, and the as the last block allocations are doled out I’m certain that the naysayers will be heralding the end of the world (wide web). At least on some level of course.
Bing copied Google’s search results on a really obscure search term, as Bing cries foul over Google copying some of their display methods. It’s one thing to copy a snippet tool to display where on a page information was located and a change in how images are displayed. It’s an entirely new bag of snakes when you literally build your results based upon the users actions on another search engine. Bing has cried foul as well over being setup in Google’s honeypot action and well, that was the point. Google noticed a trend of Bings top 10 searches bearing much the same results as Googles. A hypothesis was formulated as to why and how this could happen, and a test was executed. It just so happens that the test came back positive, and Bing has been caught red handed sneaking results. Deal with it, learn from it, for Gods sakes admit it and carry on.
And just to switch things to a local, Winnipeg front for a moment. A downtown restaurant, long heralded as an icon in it’s uniqueness, the Paddlewheel Restaurant is to be closed and renovated. In the story I’ve most recently read about the eatery, the vast majority of the comments and content were unhappy with the coming closure, citing their memories of past visits with friends and family as evidence of enduring success. “It doesn’t need to change” and “It shouldn’t change” were the over lording tones of the piece. There was a video accompanying the story, and while it was somewhat saddening to hear about how a visit to the restaurant with their mother and grandmother for a plate of fries and a coke would be gone with the change, change needs to happen. By the way, the aforementioned visit with family, the fries and coke cost 15 cents to purchase. The video was filled entirely with elderly visitors, no doubt the frequenters of the establishment with the exception of one gentleman interviewed whose thoughts were simply “I understand it’s popular among those with a history of coming here”. The idea that change is bad needs to leave the collective thought process of this town, change is anything but bad. Scary, exciting, turbulent and it can even be smooth, safe and uneventful. But it’s never a bad thing. Change is inevitable, it’s when people, places and the environment they exist in cease to change that they wither and die. Take a clue from one of the oldest businesses still in operation today, in order to survive, they need to change.
In the midst of the unrest in Egypt, the name calling and hand slapping that’s been going on between Google and Bing. There’s only one other interesting point of note that’s about to occur within the online tech industry.
The world wide web, is about to run out of IP addresses. Just like back when the toll free system ran out of 800 numbers, it won’t be the end of absolutely everything, or anything for that matter, it’s only an eventuality that was expected. The speed at which it’s happened however was a surprise to the web watchers out there. IPv4 has been touted for a long time as being an outdated system, and a backup has long been in the works, there’s only one small catch. At it’s present state, the new standard of IPv6, isn’t compatible with IPv4. One of the biggest issues with compatiblity however is simply an issue of age. A lot of the older software and hardware isn’t quite ready to be compatible with the 64bit addressing system due to come into play. The world of business and productivity has long been overdue for an overhaul in technology, and as the newer IPv6 comes more and more to the forefront as the addressing system of the web, the change will become mandatory.
Only a quick note on the he said/he said drama between Bing and Google, this time it’s Microsoft firing back at the search giant. While the Bing team hasn’t come right out and said “no we don’t swipe Google’s searches” they’ve said that they do use 1,000 different search variables in building their results pages. Additionally, they’ve made it a point to mention that Google has copied some of the search display features which were implemented in the Bing engine. While Google did indeed copy the display of the results, they did not however, scrape results from Bing searches as it’s becoming more and more apparent that this was the tactic used by Bing.
Both of these factors in tandem are set to change the internet and the world of search. It may be time to hang on as it has the potential to be a wild ride.
Since last nights state of the union address, it’s been disected, analyzed, torn apart and chewed up by hundreds of thousands of people. As everyone has an opinion, we’ll all take away something a little different from the speech, but there were some points within which caused me to listen a little closer.
The main point I believe Obama tried to get across, is that for the US to become a world leader again, investments need to be made in the areas of innovation, education and infrastructure. A rather surprising statistic which was related, is that among the worlds nations, the US is 9th on the list with it’s current population having post secondary degrees. Obama is looking to reform the system, and hopefully by 2020 to once again have the highest proportion of college graduates in the world.
Innovation and inspiration remaining within the US was a strong point in the speech. Obama a number of times referred to the fact that while the rest of the world embraced the changes in the world and the way it does business, the States lagged behind, and is now paying the price. Illegal immigrants who had children in the US, who are going to University and excelling in their studies are being deported to compete with the industries within the US. He proposes a change to have that ingenuity, innovation and intelligence to remain in the country instead of being pushed out. A plan which is planned to be revealed within the coming weeks.
And moving ahead into the 21st century of business, Obama nearly pledged that in the next 5 years that high speed wireless internet would be available to 98% of all Americans. No small feat to be certain, but an incredibly worthy aspiration, as it’s an investment into the countries businesses. The world is online, Facebooking, Tweeting, blogging and researching. Collaborations are made every day across the globe between businesses that fuel their local economies. As Obama addressed in his speech, any business can setup shop anywhere and be profitable with an internet connnection. With the co-operation of the entire government, the hope is to double the US business exports by 2014. Obama knows the power of the internet, it was leveraged to fuel his political machine that drove him to the White House. The power is online, in the hands of the users and the US President knows it. It’s long time for business to get their heads out of the sand and move with the rest of the world, or get left further and further behind.
What is the greatest guessing game you ask? It’s the game which has made Google, Microsoft and Yahoo, as well as other search engine start ups and even failures, piles of money just by mention of the word. Search, is the greatest guessing game.
What happened when Google took the game and applied it’s own rules, was dominate the online community as it propelled itself forward, clawing and fighting for all of the infomation it could find. There are various illustrations of the web which come to mind when it’s pictured. Firstly as a web of course, of interconnecting websites and pages, all of which the search bots, spiders naturally, navigate their way around and build up this interconnectability between them. I’ve seen pictures of the internet visualized as planets in galaxies and solar systems, as continents on a map and even as a DNA strand at one point. The best visualization I can come up with is that of an ocean, and all of the websites and pages of the internet are just kind of floating around. People are like little fish, darting around from point to point, sometimes finding what they want, sometimes not. But it’s a fluid environment, never the same from day to day and always on the move.
An article written about which search engine is better at delivering relevant results was the inspiration for today. It tried to demonstrate that by using identical results in different search engines, that one could clearly deliver better and more relevant results than the other. The reality is I believe, much murkier than that. Google is absolutely a brand name, and used extensively in all walks of life. Bing is working hard on branding itself as a decision engine and not a search engine, but in the end both algorithms do primarily the same thing. They guess at what you’re looking for, they guess that they’re delivering you what you want to see and they guess mostly correct only because you’ve already told them what you want to see. Whether it’s via your search history, cookies saved on your computer or even your directly typed search query. Search is still just a game, and for now Google still plays it best. The internet and online technology being what it is, we’ll revisit the topic in a year and everything may be upside down.
In what could shape up to be a somewhat expensive fight for both parties, Microsoft filed a motion against Apple, blocking the company from trademarking the term “App Store”.
The brief outlines basically that the terms app and store both have generic definitions in society, and the combined app store also has meaning to the masses. Because of the widespread use of the term in the mobile industry, Microsoft also demonstrated that even Steve Jobs has used the phrase as a definition of services offered by it’s competitors in the same space. And indeed if you search on Google for app store, you’ll receive a results page with some 110 million results, with related search terms comprising of android app store, blackberry app store and nokia app store just to name a couple.
There is no doubt that Apple paired the terms and began using the phrase app store in conjuction with it’s offerings for it’s iPhone and other hardware, but it hardly warrants exclusive trademark rights. If Apple were granted the trademark rights to the term, no doubt we’d start to see many other applications submitted for other generic pairings. Microsoft in their motion listed quite a few examples of similar circumstances where trademark applications were denied as the terms applied for were too generic. The ball is in Apple’s court now and how will they reply? Only time will tell.
One of the largest issues online and one that especially plagues Facebook and other networks like it, is the privacy issue. Facebook likes to use the argument, and Google CEO Eric Schmidt caught fire for the same sentiment, that if you’re online and don’t want the world to know something of you, don’t share it.
At present the general demographic of internet users range from the 12 year olds doing book reports and discovering social networking, to 80+ grandparents keeping in touch with family with email, Facebook and so on. When you through an idea as complicated as ‘privacy’ into the mix of a demographic so large, problems are created. Looking at the definition of privacy:
Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes.
The ‘basic common themes’ would be the language pertaining too ‘the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively’. The idea that you control what others know about you isn’t a strange ideal to uphold, and Facebook et al would escape a lot of criticism if they made one simple change to their policies; instead of having users opt out, allow them instead to opt in to new features and services. Where a lot of the concerns and issues come from is the second part of the definition which says ‘boundaries and content of what is considered private differ among cultures and individuals’.
Privacy at it’s root, is a value shared by every person innately, but just like everyone has an opinion, everyone has a different take on privacy as a whole. What the privacy commissioners of the world deem as protection of privacy today, will be different for my childrens generation. Each generation as well, is becoming more and more comfortable with controlling their information online which will also contribute to changes in outlook. So before you click ‘Allow’ on that next Facebook application that your cousin sent you, take a minute instead to actively read what information it will be collecting and sharing about you. Privacy online has always been in the users control, the majority just fail to seize it.
With the rapid advancement of the web, the technologies that control it and the methods that people interact with it, it makes me wonder sometimes what’s going to happen by 2020.
*cue time warp*
Your morning might be something like while getting ready for work, you’re receiving all of your local newsfeeds directly to your 3D/Holo television already sorted and delivered relevant to your interests. News snippets, weather announcements followed by sports results all fully controllable should you desire more information. The commute to work, in a hands free car navigating itself to your meetings. No one works in offices anymore, the instant web and cloud offices makes physical locations a throwback to the previous centuries way of doing business.
With cloud computing being fully integrated into mainstream business, social and common use, communication has never been simpler, or faster. Terabit internet in the sprawling cities ensures that there’s always enough bandwidth. And for those with pockets full of money, neural interactivity direct to a focusing lens you wear like glasses; providing a vast, interactive surface with which to work and play.
Online search, commerce and social activities will most likely be completely merged; think of a mega company the likes of a Google and Facebook merger. We’ll call it GoogleBook. A complete portal, with news, social feeds from friends and family, shopping via search and instant messaging for friends, family and clients. Micro-blogging sites like Twitter, would be absorbed and added to the already potent offerings provided by such a massive company. The idea of privacy online has matured and changed with the baby boomer generation gone offline to relax in peace, and the tech savvy information generation coming into it’s prime as the dominant work force population.
The web will be faster, cleaner and more relevant to each individual as the Google algorithm, Facebook social algorithm, and the Amazon shopping algorithm all become written together into a do it all super algorithm. With signing in online, it will deliver the content you’re interested in, show you what your friends have been doing the last few days and find the local best deals for the new television you were thinking of buying.
*end time warp*
It’s going to be an exciting time to be online, even in the next few years let alone in the next 10. The web and it’s technologies are growing at an exponential rate, what we’ve learned and discovered over the last 25 years online, will be doubled in the next 3-4 years; and then that time will be cut again and again. Until discoveries are coming at such a rate, that it’ll be expected to have new tech every week, instead of every couple of months.
You could also subscibe to the theory that it’s game over in December 2012 as well. No one knos what’s to come in the next few days, let alone years. Here’s hoping the web continues to grow, mature and evolve as quickly as it has been.
And with the Happy New Year celebrations behind us all, it’s that time again where people make those resolutions to themselves to lose weight, be a happier person, exercise more etc. The very nature of resolutions is a noble one, but unfortunately most people shoot too high, disappoint themselves for not being able to perform or maintain and end up quitting all together. The best method, is baby steps of course.
Of course I can’t tell you if you need to exercise more, or eat better, but I can promise that if you take baby steps involved with your online marketing, you will see results, and results which will leave you very happy and in a very strong position for the next holiday shopping spree.
Your first baby step, should involve actually breaking down your current online agenda. Is your website up to date? Has your site been built with tons of active elements like Flash or Java menus? Is it easy to navigate your website? It’s hard, but try and imagine visiting your website for the first time as a new visitor, can you find information quickly and easily? It’s a small, but extremely important step in reprioritizing your online efforts in the new year. If you can realize what needs to be fixed after all, you can move forward with confidence.
Your next step, after having a good honest look at your website, should be a stark examination of your current online marketing efforts. Are you an AdWords afficionado? Does your web copy read naturally, or is it full of technical jargon about your product or services? It’s a fine line to sell yourself online to new clients, you need to be able to explain yourself as simply as possible, as accurate and concise as can be.
Now that you have a clear staging point from which to begin, it’s time to bring in the experts. SEO and online marketing experts at Fresh Traffic draw on over 25 years of experience in providing Search Engine Optimization & Internet marketing solutions. As specialists in Online Brand Development & Search Engine Optimization, Fresh Traffic makes the Internet an accessible & successful addition to all businesses, driving more unique visitors & brand impressions to websites. We’re the best at bringing you the traffic you desire to your site, start the new year right and let 2011 be your best online year yet.