Since last nights state of the union address, it’s been disected, analyzed, torn apart and chewed up by hundreds of thousands of people. As everyone has an opinion, we’ll all take away something a little different from the speech, but there were some points within which caused me to listen a little closer.
The main point I believe Obama tried to get across, is that for the US to become a world leader again, investments need to be made in the areas of innovation, education and infrastructure. A rather surprising statistic which was related, is that among the worlds nations, the US is 9th on the list with it’s current population having post secondary degrees. Obama is looking to reform the system, and hopefully by 2020 to once again have the highest proportion of college graduates in the world.
Innovation and inspiration remaining within the US was a strong point in the speech. Obama a number of times referred to the fact that while the rest of the world embraced the changes in the world and the way it does business, the States lagged behind, and is now paying the price. Illegal immigrants who had children in the US, who are going to University and excelling in their studies are being deported to compete with the industries within the US. He proposes a change to have that ingenuity, innovation and intelligence to remain in the country instead of being pushed out. A plan which is planned to be revealed within the coming weeks.
And moving ahead into the 21st century of business, Obama nearly pledged that in the next 5 years that high speed wireless internet would be available to 98% of all Americans. No small feat to be certain, but an incredibly worthy aspiration, as it’s an investment into the countries businesses. The world is online, Facebooking, Tweeting, blogging and researching. Collaborations are made every day across the globe between businesses that fuel their local economies. As Obama addressed in his speech, any business can setup shop anywhere and be profitable with an internet connnection. With the co-operation of the entire government, the hope is to double the US business exports by 2014. Obama knows the power of the internet, it was leveraged to fuel his political machine that drove him to the White House. The power is online, in the hands of the users and the US President knows it. It’s long time for business to get their heads out of the sand and move with the rest of the world, or get left further and further behind.
A new year, a new decade. Welcome to 2010, do you have your resolutions handy to go over them? Good! Lets begin..
Resolution #1: I will not try to perform my own SEO. This is a great start for the new year for you! Yes, you do indeed know your business better than anyone else, however, your expertise is not in SEO, it’s in your industry. SEO is our world, let Freshtraffic take care of that for you.
Resolution #2: I will communicate better with my SEO. Another great idea for 2010. Again, you know the best when it comes to your business, we at Fresh however know SEO. For us to serve you to the absolute best of our abilities we need you to remain in contact with us about any changes to your services or features so that we may change and update your pages properly. If we’ve helped you to setup a blogging service, please be sure to use the service regularly so to help firmly place yourself as the authority within your industry.
Resolution #3: I will work harder to understand “You get what you pay for”. In every situation, you get what you put in. If you receive promises of quick, high rankings for a low investment, expect to have very mixed results, worst case scenario, your website being kicked from Google’s index. Fresh has been in the search engine optimization business, since before SEO was a buzz word being tossed around marketing tables.
Resolution #4: I will understand that SEO is not SEM. Going straight to Wikipedia:
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results
SEM = sponsored links (top or right side) SEO = organic ranking (center of the page)
Resolution #5: I will not meddle after having my site optimized. We couldn’t have hoped for a more important resolution than this one. Search engine optimization isn’t an exact science to be sure, however, there are steps which need to be taken to ensure compliance within the industry, and that’s our job to know those lines and to not step over them. Something as simple as deciding to add a picture, or reword a page, without consulting first, could completely undo any and all work been done on your entire site.
Well then, it looks like you’ve compiled some great resolutions for moving forward in the New Year! We’ll have to check back in a few months, just to see how you’ve been doing at keeping to your resolutions. Happy New Year, may your year bring you highly placed organic rankings, limited to no paid inclusions, and exponential growth in unique visitors to your site.