Since last nights state of the union address, it’s been disected, analyzed, torn apart and chewed up by hundreds of thousands of people. As everyone has an opinion, we’ll all take away something a little different from the speech, but there were some points within which caused me to listen a little closer.
The main point I believe Obama tried to get across, is that for the US to become a world leader again, investments need to be made in the areas of innovation, education and infrastructure. A rather surprising statistic which was related, is that among the worlds nations, the US is 9th on the list with it’s current population having post secondary degrees. Obama is looking to reform the system, and hopefully by 2020 to once again have the highest proportion of college graduates in the world.
Innovation and inspiration remaining within the US was a strong point in the speech. Obama a number of times referred to the fact that while the rest of the world embraced the changes in the world and the way it does business, the States lagged behind, and is now paying the price. Illegal immigrants who had children in the US, who are going to University and excelling in their studies are being deported to compete with the industries within the US. He proposes a change to have that ingenuity, innovation and intelligence to remain in the country instead of being pushed out. A plan which is planned to be revealed within the coming weeks.
And moving ahead into the 21st century of business, Obama nearly pledged that in the next 5 years that high speed wireless internet would be available to 98% of all Americans. No small feat to be certain, but an incredibly worthy aspiration, as it’s an investment into the countries businesses. The world is online, Facebooking, Tweeting, blogging and researching. Collaborations are made every day across the globe between businesses that fuel their local economies. As Obama addressed in his speech, any business can setup shop anywhere and be profitable with an internet connnection. With the co-operation of the entire government, the hope is to double the US business exports by 2014. Obama knows the power of the internet, it was leveraged to fuel his political machine that drove him to the White House. The power is online, in the hands of the users and the US President knows it. It’s long time for business to get their heads out of the sand and move with the rest of the world, or get left further and further behind.
Sometimes the most important revolutions are the quiet ones. This is especially true in the case of technology, which has a way of sneaking up on us.
Take cell phones, for example. A decade ago, they were a luxury item. Suddenly, everyone seemed to have one. What had once been a sign of status became commonplace, all with hardly anybody noticing — and without any central direction.
Such is the case with new media. Back in 2004, when Howard Dean launched his run for the presidency, his campaign’s revolutionary use of the Internet to raise funds and organize was considered novel.
Political writers spilled gallons of ink trying to understand the Dean campaign’s youth-oriented, technological approach to American politics. Then Dean let out his famous scream. John Kerry won the Democratic nomination. Dean’s campaign innovations faded in the background.
Dean took the Democratic Party to the new-media frontier. But it was Barack Obama who settled there. The Obama campaign’s use of technology was groundbreaking.
The campaign brass knew that Obama had a special appeal to young voters. They knew that young people communicate through media — Facebook, MySpace, SMS Text messaging, YouTube, Twitter, podcasts and so on — that leave the old fogies who typically run campaigns scratching their heads. So they recruited a bunch of tech-savvy youngsters to run Internet operations.
The Obama campaign blog was packed with content. The campaign updated it regularly. One of Obama’s top advisers was Google CEO Eric Schmidt.
The Obama team announced Joe Biden’s selection as vice presidential nominee through a text message. When he became president, Obama didn’t end his embrace of technology. The White House has a blog. Obama records a video edition of his weekly presidential message and posts it on YouTube.
Last nights behind-the-scenes documentary on the 2008 presidential campaign of Barack Obama aired on HBO should again be a wake-up call to businesses.
You saw the full campaign basically run by new technology, laptop computers everywhere, blackberry’s, texting and cell phones going 24/7.
Emails by the millions, newsletters, videos and blogs and every single advertisement driving people back to the websites, To the website people. Hello!!
I now live in Winnipeg, yes Winnipeg Manitoba Canada, when I arrived here two years ago I saw great opportunity for growth so decided to stay.
Why Winnipeg? I get asked hundreds of times a week from around the globe, even the BBC called me from my homeland in the UK to ask the same question.
Okay, so we are a little bit behind here, no, in fact a lot behind, but it’s changing.
A new breed is rising, new technology is taking over and the young graduates and entrepreneurs who are bringing skill sets never heard of are slowly changing Winnipeg minds on how to do business.
Now this is going to take time and there are lots of hurdles to get over, mostly in the 45-65 age range, the old school, the boys club.
They have ruled what, who and when things will change, but even some of these are starting to get it, change is here, change is happening, whether they like it or not.
Those that embrace change can be huge, after all they have experience, they have seen just about every business hurdle around so can guide the new troops in a new world.
Those that don’t, well age and technology will just come and pass them bye.
History was made when this Afro American got elected the most powerful man on the planet, like him or loath him, he’s here and he did it the new way.
It’s your turn Winnipeg.
P.s Word of warning, when anything new happens, when a new idea comes to market, you will always find the opportunists, theirs money in it. DO YOUR DUE DILIGENCE. The Internet is a great tool to find out anything about anybody, use it.
NDP delegates at the party convention in Halifax on Saturday were joined by Betsy Myers who was hired onto the Obama Presidential Campaign.
She told the NDP annual national convention at the World Trade and Convention Centre that a strategy to use the Internet and social media to develop personal contact with voters was what funded, and ultimately won, the drive to the White House.
“We were using tools available to us in 2008. Our competitors were using the tools of 1992 and 1996″. “People want to have a voice and in this new world, people can have a voice in a different way. We embraced that.”
“It worked,” she said of the commitment to electronic communication. “Look at the money we raised. We raised $30 million in the first quarter, mostly in very small donations, at a time when we were 30 points behind Hillary Clinton in the polls.”
“Jerry Booth said,It’s been nice to see some of the old team David, Betsy and others doing the rounds here in Canada trying to bring them up to speed about the new media world.
Times have changed, The tools have changed, It’s your turn Canada.
This goes for every business in every town and every city across the nation, Yes even you Winnipeg.
It’s your turn, Change you can believe in.
Okay Time to Tell and we know better than most
1) Never be over confident : Uphold some modesty and keep in mind that it doesnt matter how good things look for you now, there is much more work to continue.
2) Don’t keep all your targeted terms in one basket : Barack Obama knew that to win an election meant campaigning in a multi-tiered fashion. You can’t target just one region. You must keep hold on every segment of your market in terms that they can understand.
3) Begin early : It was 2 years before Barack Obama became President that he started campaigning for it. For Online, age is a factor. Start up early and hold a top position.
4) Newcomers can beat old veterans : First it was Hillary Clinton then it was John McCain. Just because the other guys have more experience doesn’t mean that the guy with new ideas can’t come out on top.
5) Don’t spend all your time in areas you know you’re going to win : You must target the swing states – that is, there are segments of the marketplace that can go your way or move closer to your competition. Focus on those segments and make a strong case for yourself.
6) Build up a team that covers up for your weaknesses : Obama selected Biden which made a big difference. All Obama where lacked, was in experience which was make up by his running mate. Build up your team in a similar manner and lead ahead.
7) Be positive : It doesnt matter what the enemy throws at you, stay positive and be focused. Always have a ray of hope.
8) Change : Make sure that if you offer change that it is change we need.
Remember, SEO is not a zero sum game. Barack Obama and Online team have lessons to teach us all – about Search Engine Optimization and about life.
He’s credited as the mastermind of the most successful U.S. presidential campaign in recent history.
David Plouffe, who was reportedly in charge of the Obama campaign’s moving parts – media, staff, fundraising and travel – is not part of the presidential transition team, nor is he expected to join the incoming administration.
Plouffe laid out some of the campaign successes during Tuesday’s speech that at times seemed aimed almost entirely at political junkies. He credited that success to technology and the grassroots nature of the campaign.
“There was a freshness to our message and we thought we were using technology well,” he said of the hundreds of millions of dollars raised on the Internet. “Technology was the driver for us in fundraising and delivering our message.”
The campaign team invested a lot of time in making sure its message was clear and communicated directly to supporters. More than 13 million names were on their email distribution list.
The idea was to have supporters talk to their loved ones and neighbours about the campaign, which Plouffe believed would be a more powerful way to spread the word than television ads and newspaper articles.
Plouffe, who did not take questions from the media and reportedly forbade audio and video recordings of his Toronto speech.
President-elect Barack Obama’s top asset in pushing his agenda will not be his Cabinet secretaries or aides, but rather his online network. Obama’s political e-mail list tops 13 million names, a digital force that the incoming White House can tap to push for his legislation, tamp down critics or bolster popular support. It’s also a way for Obama to reach into every state, every city, and every neighborhood.
A study released Tuesday found that a quarter of Obama voters said they would continue to work online to support the new administration. The nonpartisan Pew Internet and American Life Project also found 62 percent of Obama’s voters say they would ask others to support Obama’s policies.
Welcome to the Democrats’ new permanent campaign, one planned online and executed on Main Street.
Winnipeg Company helps Obama’s Campaign for the Presidency, this was the latest story to hit the net on top of numerous others the last 6 months.
Today the U.S. Internet titan will take the wraps off its first-ever Google Canada Zeitgeist, a yearly ranking of the most common Web queries made by Canadians through the company’s search engine.
The results are as surprising as they are curious.
The most common keyword Canadians punched into Google this year was “Facebook,” the popular social-networking site. Google’s own video-sharing site YouTube came in at No. 2, and music-loving Canucks pushed “lyrics” into the No. 3 slot. The Top 10 also contained more mundane terms such as “map” and “weather.”
Until this year, the list only included U.S. search data, but for 2008, Google is taking the Zeitgeist international for the first time by publishing the top queries from 36 countries, including Canada.
If the federal election were to be decided on the basis of which party Canadians spent the most time Googling in 2008, then prime minister Elizabeth May would be unpacking at 24 Sussex Dr.
“Obama” was the keyword that saw the greatest increase in Canadian search queries between 2007 and 2008.
But on a global basis, no search keyword showed greater growth than “Sarah Palin.”
TOP POLITICAL PARTIES
1. Green Party
2. Liberal Party
3. Conservative Party
5. Bloc Québécois
1. Britney Spears
2. Jessica Alba
3. Heath Ledger
4. Lindsay Lohan
5. Angelina Jolie
6. Kim Kardashian
7. Megan Fox
8. Tila Tequila
9. Zac Efron
10. Pamela Anderson
TOP PERSONAL ELECTRONICS
1. Palm Treo
4. HP iPAQ
Zeitgeist Canada 2008
Canadians have Googled the social-networking site Facebook more than any other website this year.
For the first time, Internet search-engine giant Google released its most-popular and fastest-rising Canuck search queries for 2008.
Google says Britney Spears topped the list for most the sought-after celeb in Canadian cyberspace and the Green party as the most-searched political party.
The California-based company ranks the massively popular Facebook first overall.
It also says the search word “Obama” rose in popularity more than any other term between the end of 2007 and November 2008.
Yahoo! Canada released its most-searched items for 2008 earlier this month.
Yahoo! says Canadians queried the online multiplayer adventure game RuneScape more than anything else this year.
The company also says Miley Cyrus surged ahead of last year’s most-popular celebrity, Britney Spears.