Browsing "online branding"
One of the better things that you can do for your company is to market yourselves online properly. I know it sounds rehashed to always be talking about it, but there’s very good reasons why you should be looking online for your growth.
Benefit #1 – Cost
The barrier of entry to get involved with online marketing can vary greatly depending on your business model of course, but there is always a few niches that can be explored. Typically the due diligence while working with a new client exposes the terms that they would like to be visible for and more often than not their visitors are searching for something different all together. The differences can be as seemingly insignificant as adding a letter to a term or as radical as completely changing your course in marketing which can all impact the cost of your online campaign.
The point of the first benefit, however steep the cost may be ties the next few points together in a neat little bow.
Benefit #2 – ROI
The return on investment where online marketing and branding is concerned is second to none. When you’re bringing hundreds if not thousands of visitors to your site on a weekly and sometimes even daily basis you may end up experiencing something you were unprepared for – not being able to meet the demand suddenly imposed upon you and your business.
Benefit #3 – Qualified Audience
Quality and properly executed organic marketing campaigns bring something special to your business that print, radio and television advertising can’t claim – the audience that has found your website was actively looking for you. Old advertising and media methods are great if you’re just after pure saturation in the marketplace, but how much of your advertising dollars in those avenues are being lost due to being irrelevant to the viewer/listener/reader? Having an already qualified visitor ending up on your website is half way to having your desired conversion on your site whether it’s a sign up, a sale or a contact form filled out.
Social Media for some small businesses especially with small budgets struggle in todays market, well we may have found the answer, Social Outbreak.
This new program is aimed at any business who firstly would love a customized page on Facebook, Twitter or Youtube, and secondly they can do this at a fraction of the price most company’s charge to look after social media channels for you.
Content, this is most peoples worry, not a problem, feeds are available in different catogories for you to use so your facebook & twitter pages are kept up to date with fresh content. A user friendly admin panel gets you up and running with very little effort and should you get a problem, live help is available, all this for $100 a month.
Members get videos, webinars and a bag full of goodies to promote your new pages, you can even earn a few dollars by recommending it to your friends.
Is the revolution beginning? Check it out or Join Today and start getting seen on the biggest networks online.
As technology advances, so does our means of communications with others and the public. The radio and television were two technological mediums that companies used to advertise to their target audience. However, since the mid-1990s, the Internet has drastically changed the way we share information. It has turned into a new way for businesses to market their products or services directly to their target audience. Online platforms, such as websites and social media, offer a lot to companies such as higher ROI on their marketing campaigns and more business.
Research shows that more than half of all U.S. residents and more that 3/4 of all U.S. adults are online. A recent survey found that 92% of online adults use search engines to find information on the Internet, with 59% who do so on a typical day. Of these daily searches, 46% are for information on products or services. 89% of U.S. Internet users search online before they make a purchase, even when the purchase is made at a local business.
With an astounding amount of people and potential customers online, it is important for Winnipeg companies to have an online presence so they do not miss out on opportunities and business that could be found on the Internet.
Top 5 Ways to Create Strong Online Presence
1. Website – This allows companies to post valuable information about their company and their products or services. It is a centralized location where users can learn about what the company has to offer. 60% of all organic clicks go to the top three organic search results. With correct SEO and keyword placement and number of indexed pages, websites are able to rank on search engine results – helping them get found by users who are searching for topics related to their company.
2. Blogging – 65% of daily internet users read a blog. By keeping a frequent blog, 2-3 times a week, you are contributing to your website’s SEO and are generating traffic to your site. B2B companies that blog generate 67% more leads per month than those that do not. Businesses that blog at least 20 times a month generate 5 times more traffic and 4 times more leads than those who only blog a few times a month. Blog posts need to be valuable and remarkable content and need to be of interest to your target audience. Instead of solely company news, you should write about industry updates or other information that is of value to your target audience. By continuously updating your blog with industry updates and information you are positioning yourself as a subject matter expert. Also, by opening up the comment box, you are allowing direct communication between you and your potential customer – a place where you can offer advice and suggestions.
3. Facebook – 93% of U.S. adult Internet users are on Facebook. As of date, there are more than 800 million active users on Facebook. When users “like” company pages get updates made to the business’s profile, such as new wall posts (blog and industry news updates), pictures, videos, discussion questions and more. Facebook allows companies to easily provide updates to followers as well as interact with users via comments.
4. Twitter – There are 100 million monthly active users on Twitter with over 250 million daily tweets. Companies with over 1,000 Twitter followers get 6 times more traffic. 70% of U.S. Twitter users are more likely to recommend the brands that they follow. Twitter accounts allow companies to share quick industry or company news, as well as blog posts to followers. Since posts are only allowed to be 140 characters, they are read quickly by followers, allowing them to easily decide if the topic is of interest to them. These updates can link back to your website or blog to drive traffic to updates you have made. With more than 1/2 of active Twitter users following companies, brands or products, it is important to make sure your company creates a continuously updated page for them to engage with.
5. LinkedIn – As of date, there are over 135 million professionals on LinkedIn. Company profiles allow businesses to connect with other professionals and establish themselves in a professional setting. They are also able to provide status updates on industry or company news as well as blog and Twitter updates to its followers. It grants companies the opportunity to network with others in their industry as well as become members in groups consisting of other members that may be of interest to them.
An issue that some small business owners who try and handle all aspects of their marketing campaigns encounter, is time. Especially when it comes to the online marketing aspect of the business, being able to consistently put time and effort into your website is a crucial element.
There are a number of small business owners out there who are self-made, done it all on their own types so it’s only logical (in their mind) that they can handle all of their site maintenance as well. What’s quickly and unfortunately learned, is slapping quick fixes and changes which you may read in a forum or blog can be a hindrance to your online marketing efforts.
Another common misconception surrounding the online advertising industry is it’s a one shot done deal. The truth of the online world is completely different however, as it never sleeps, stops or even slows down. When you’ve broken down your site and completed all of the changes and updates to your content to help your positioning, no sooner have you finished than you need to start all over again with your competitors.
So when you realize, as a business owner, that you don’t have the time, the knowledge or the expertise to help your business rank at the top of the SERPs, it’s time to call in the experts. The most dangerous thing you can do to your website is trying to interpret search signals and make changes to your site based on speculation in a forum or a blog. Information taken out of context can bury your site if you’re not careful.
The Manitoba Bold Initiative, What is it? Well from what I read it’s about being bold with your ideas for making Manitoba a better place.
As part of its efforts to inject some bold ideas into the economic policies during the current provincial election, Dave Angus, president of the Winnipeg Chamber of Commerce and spokesman for Manitoba Bold, said the clean energy and technology sectors have the most potential for growth. I could agree with some of that.
I also watched streaming video coverage at the Winnipeg Free Press News Café on transportation, venture capital and Manitoba’s revenue model featuring CentrePort Canada CEO Diane Gray, Prairie Fire Growth Ventures CEO Harry Schulz, and Pitblado Law’s Brian Bowman. (By the way people Brian writes a great blog)
Now I can tell you that in my 4 years since I arrived in Manitoba I have been called Bold, also Arrogant, Blunt, Cocky, Candid and a pain in the ass plus a few more, but until this province and some of the so called business leaders in Manitoba get that the world has changed, the way people and business communicate has changed and have the courage to grab the bull by the horns to make us change, until then, these leaders in Manitoba will still be playing catch up with the rest of the world (and other provinces). You can only treat people so long like mushrooms by keeping them in the dark and feeding them bullshit.
I don’t profess to be a politician, nor will I ever be that way, but being bold in Manitoba, I can tell you from first-hand experience that the powers that be and so called decision makers don’t like it one bit.
I doesn’t matter if you’re proved right down the line, their egos won’t let them, they like you to toe the line, their line and it is exactly that small town mentality that holds Manitoba back and I think they like that way. They need to be BOLD and take the necessary steps to WIN if they want to.
When I arrived in 2007 we had Selling Winnipeg to the World, where did that go?, oh yes they used up all the money then went out to the public domain with begging bowl asking for more money, they got it too $6 million, it then got changed to Yes Winnipeg, Destination Winnipeg was changed back to Economic Development & Tourism after running short of money and getting another government handout, Winnipeg’s Inland Port got changed to Centreport Canada in 2008 with a big handout from the tax payers, over $200 million. We also had the the Human Rights Museum starting off.
So in 2007 up until today I have tried to be very bold, in fact I went to see all of the above entity’s and offered my help, why not?, after all I was let into Canada as a world expert in my field, even the BBC called me when I arrived, (come on that has to be impressive). I had worked with large organizations before, governments, celebrities and so on and was successful in all our workings, why not help Manitoba? I live here now.
Not on your nelly, this is the real problem with Manitoba, not just me, I know other people and companies who have had the same shuns. Manitobans don’t trust outsiders, it takes a while for them to warm to you, it also depends if you tow the line, they hate the idea of you making any money, god forbid they don’t get there share and they always know someone else who works out of a basement or small office who went to college or night school for 3 weeks who learned to be an expert. Old boys club.
Wake up you sad Muppets, put your ego’s aside, get your ass into gear, pay the money and go make this province what it can become, Great. You will need help though, truly, from an internet prospective you are light years behind, and this is where all the action is happening, I know and would be happy to call out every single so called internet marketing and social media agency in Winnipeg who do work here, why? Because I have spoken to most, helped most, have emails from most asking for help, or a job or to provide white label services for them before deciding to go off and sell their little knowledge to unqualified business buyers and the like.
BE BOLD, This year alone my company will have supplied over 15 million visitors to Manitoba websites, we also keep blogging and telling business to protect your brand, stop putting the cart before the horse, so when Manitoba business leaders start talking about Manitoba Clean Energy or Manitoba Entrepreneurship’s and Start up Nations and Transportation Hubs without protecting these wonderful ideas, it does make you wonder.
On closing, these are opinions of the writer only, please no more attorney letters, if the cap fits wear it. Be Bold and venture into a new world, we are waiting here for you and happy to help should you want it.
In the last couple of days in the world of search there’s been a bit of a rumbling about Google’s latest acquisition. Google is punching out the numbers to pick up Zagat survey, basically the first version of Yelp. Yelp if for some reason you haven’t heard, is a site which allows visitors to post and read reviews about businesses locally. Yelp has been around for the last 7 years or so while Zagat has been around for 30 years and climbing. Their chief difference? Zagat offers their reviews in print as opposed to purely an online offering.
Google places already has a minor version of a local review offering when you start drilling down into results, but nothing as in depth as Yelp was able to offer. With their picking up the tab for Zagat, it could very well give them the nudge they need to push hard into local review and advertising markets globally. Google in the past little while has garnered the ire of sites like Yelp and Trip Advisor for basically scraping their reviews to have them on the Places profiles pages, so Googles current offerings have significantly waned.
Besides restaurants, Zagat also offers ratings of entertainment venues, wine and travel. The online version of the site has an established community, so there’s a social networking dimension to consider as well as the content being purchased.
Zagat co-founders Tim and Nina Zagat said that they “will continue to be active in the business as co-Chairs, however, the merger of our resources, expertise and platforms with those of Google will give us the opportunity to greatly expand.”
Google said in its blog post that “Zagat will be a cornerstone of our local offering.” It wouldn’t be too much of a surprise or stretch to see Google pulling the Zagat ratings and reviews onto their Places profiles pages in time so as not to hurt the name brand of Zagat.
When we have new clients which are chomping at the bit to take over the world with their website, it seems more and more often there has been some confusion just to how the SEO process works. For some reason, the idea that we as search engine optimization and online branding experts can just call Google and tell them to place you at the top of the listings, seems to be what we do. The demystifying of SEO is a somewhat difficult task at times, even more so when contacts believe you can walk on water.
With this issue fresh in mind from a recent conversation, I feel the need to reiterate some basic SEO facts for those who may hopefully read this post before jumping to conclusions. First off, optimization of your website is only a very small piece of the puzzle for your online business. Any SEO worth their salt will tell you that in order for you to be successful online not only do you need to be visible, but there needs to be a clear call to action on your landing page. It does you no good as an online store for example, to have visitors landing on your contact us or about us page. You want users to buy from you, optimizing your site to drive traffic to your catalogue is your goal.
Search engine optimization is not an over night or fly by night success. It’s been said a million times, organic optimization takes time. If you’re lucky and have a solid base to work with, it may take as little as a month or two, but the norm is closer to 12 weeks + to begin seeing consistently measurable results.
After these two basic points, then you get into the meat of the business which has been talked about at great length all across the web. You need to keep website usability in mind. You need to keep your all encompassing goal when writing new content and rehashing the old on your pages. You can completely derail an SEO campaign with as small a change as making a term into a plural as opposed to singular. Remember to keep your navigation menus clean and clear, the more accurate and simple you can make them the quicker your site can be crawled and indexed.
Just some very plain, basic facts about the SEO process (again) which just seem to keep eluding small and large business owners alike. For all of your search engine optimization and online branding success, you need only pick up the phone and give the experts a call.
What is a domain name worth? well the average price of a .COM domain name is $2,595, according to a study released last week that analyzed 10,608 domain sales during the first quarter of 2011.
Buy your Domain Today
This could be pretty useful information for digital marketers out there to work into their budgets, but more importantly, they should look at the overall value that a domain provides because the return on investment can be fairly substantial.
Domain names are a pretty basic tool in the digital marketer’s arsenal and should be a main component of any campaign, brand management strategy, product marketing strategy, or even an SEO strategy. However, their importance is often overlooked and can sometimes be cast aside due to the sticker shock of how much the right name costs.
Domains have been sold for $13 and for $13 million, but if you consider the average price, it’s a reasonable investment in the grand scheme of a marketing budget. To put it in a brick-and-mortar perspective that most anyone can understand, $2,600 is roughly the cost of a vinyl sign or display booth, making it a very reasonable investment for most companies.
Another thing to remember is that a domain is an investment, The money you spend upfront on a domain will pay dividends in the traffic it helps generate, but it’s also an asset that will appreciate in value over time. According to the same market study that benchmarks domain transactions, the average price of a .COM increased 9 percent from the first quarter of 2010 to the first quarter of 2011.
We often take domains for granted because they’ve become a part of every day life, but they’re a valuable tool for driving traffic, and in the end, that’s what it’s all about. Short and memorable domains can make your site easier to find for new and returning customers; keyword domains can improve SEO and reduce the money you spend on SEM; domains that define a category can capture natural type-in traffic. With the right strategy, domains prove their value many times over.
You only get one domain name, when it’s gone, it’s gone. Securing your business or personal domain name should be one of the first things you do online for Branding, Marketing & Sales.
If you require help securing a domain name for your business or to check out our stable of branded domains, call us today 1.866.259.2483 or drop us a line, we would be happy to help.
Major companies from Nestle to Ford are increasing the proportion of their ad spend on the Internet to the detriment of traditional press ads and big ad agencies are scrambling to evolve.
The changes have given birth to a slew of tech start-ups trying to come up with more sophisticated ways to match ads to consumers, often with sophisticated data mining techniques and algorithms.
While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook.
The company has gone from nowhere a few years ago to become the biggest single seller of online display advertising in the United States with more than $2 billion in revenues this year, according to research firm eMarketer.
“If I have a good experience with a brand I’ll tell a person offline — I might tell my friend — but if I do it on Facebook the average person is telling 130 people,” said Facebook Chief Operating Officer Sheryl Sandberg.
Gene Simmons was in Winnipeg last night on his speaking tour, and we even gave him the key to the city! Before he came to town however, he’d given an interview which touched on a very important business point. The KISS frontman is entirely self made and merchandised the group to super stardom, so it’s safe to assume he knows a thing or two about making a buck.
In a quick interview he made a very important business point, one which all business owners new and old, need to take heed of. “..everybody is really in the same business: The fame business. You have to make your name mean something and people have to recognize your name is synonymous with quality. Your name and your story should precede you.” His response is exactly what we’ve been trying to tell clients old and prospective in the search game, you need to begin branding yesterday because the world is changing today. When you have quality products or services, your name should be on the lips of those in your niche without a hesitation and you should be found online with a simple search of your brand.
Even Google is getting in on the brand band wagon so to speak. Recently images and reports have cropped up on a change to the way the SERPs are being displayed. Typically your title is in blue with a snippet of information and your website url is displayed on the bottom in green. Lately however, Google has been playing with the idea of displaying on the brand name of the result; displaying Facebook instead of http://www.facebook.com as an example.
The time to make your brand is now and the time to make your brand known is now. Making your company brand name synonymous with quality, integrity and worth can carry your company to great success. Or you can sit on a dated website with your yellow pages ads and radio spots, and wonder why the new guy in town is making it rich while your customers slowly flit away.